Hello, my name is Chase Reiner. Today, I am going to show you the top five things you can do to SEO your website for 2017. This is a guest contribution for the Effective Ecommerce YouTube channel. If you want to find out anything more about me personally, I have a YouTube channel that is devoted mainly to SEO where I talk a lot about how you can do many of the topics we are going to be discussing in this video in more detail as well on that channel. If you want to check it out, it will be in the description.

The first thing that you are going to want to do is make sure that your titles are optimized for whatever search engine you are using really, whether it be YouTube, Google or even Facebook under certain circumstances. You do not want to have just exact match keywords on Title tags these days. You can still have them but you should focus more on LSI keywords. LSI keywords stand for Latent Semantic Indexing. That means the keywords that Google or these other search engines associate their main keywords with. The reason why you use these is because search engines, specifically Google, can better understand what you are talking about when you use other keywords related to your main keyword. So, if you look at something like LSI Graph/LSI Keyword Generator for free to look at your different LSI keywords, you can plug in something like “ecommerce” and it will show us all the different keywords that are semantically related to ecommerce – ecommerce sites, ecommerce website, what does ecommerce mean. So you can have semantic variations in Title tags and still rank your content well without having those exact keywords.

The second best thing you can do for SEO for 2017 is to make sure that your content is also highly relevant to what you are trying to rank. So, if you have an article about how to set up an ecommerce site, you want to have as much content as you can that makes sense. You do not want to have it go to the point where your content is just crazy and you end up writing a bunch of content that nobody reads. You want to have a lot of content but that people actually read. There are studies that show that having 3,000 plus words highly outranks pages that only have close to 500 words or even 1,000 words. So, long form content these days or contextually relevant content meaning you also use LSI words, then that content is going to make you rank higher.

The third thing that you want to do is if you can, links are still huge, off page SEO is something that you can focus on. I wouldn’t necessarily spend too much time doing it these days. A lot of the things that people have been doing lately to get links or the popular techniques right now are – one of them is called Broken Back Link Building where you go out and you find links that are broken already and try to replace them with your resources or whatever articles you are trying to write that you are trying to outreach with. The other one is getting guest person on site via like some sort of Expert Roundup. So, an Expert Roundup is when you take a bunch of experts in whatever your industry is or whatever you are trying to write for, getting their opinions on your post, getting them to write something and then to write an article and then sharing it with them afterwards. People are more likely to relate to your stuff because they see that you have made it a big article with them in it. People are more likely to share articles that they are in.

The fourth thing is to look at user experience. So, if people are going to your site and they are not converting, they are not turning into customers and they are bouncing off and basically Pogo Sticking which means that they are going to your site and then bouncing off and going to somebody else’s site, you do not want that to happen. You want to keep them on your site as long as possible. The best way to do this is to create really highly optimized pages for your users. The way you can do that is to actually use certain tools like optimizing to A and B test your pages and see where people are clicking and help them get what they are looking for faster based off the data that you can see. You can also use tools like Hot Jar to use heat maps and visit a recordings and see where people are spreading throughout the page – make sure that they are getting what they are looking for.

The last thing, the fifth thing that you can focus on is user intent. So, not just figuring out what you want you want to aim for, but figuring out what people are actually seeking for the terms of their searching. So, just because someone is looking up the word ecommerce does not necessarily mean that you should rank your article about ecommerce and ten ways to set up an ecommerce site because they might be looking up something else. So, it is really important not to spend your time trying to rank articles for things people are not intending to find. That is really huge for 2017. That is pretty much it. If you can focus on those five main aspects, you are going to dramatically get better results, better rankings, more traffic, and hopefully some more sales, conversions, email sign ups or whatever you are looking for.

I hope these tips are helpful for you. I appreciate your time with me. I will see you later.