The 5 Most Powerful Facebook Advertising Tips

 

 

In this Video I’m going to share with you my five most powerful Facebook ads tips and I’m releasing this video because in just two days my Facebook ads course by complete course is coming out you want more information on that you can click up here.

This video is going to be condensed down some of my favorite little snippets from the course obviously there’s more details in the course but all five of these tips are amazingly powerful and if you apply them can really skyrocket your Facebook game and I’m going to explain all these to you I might have to show some of these to you on the computer but I’ll explain all of them to you and I think it will really help so let’s get started like I said there’s five number four is my personal favorite one I think that’s the number one tip if you’re gonna take away anything from this that would be the number one thing well it’s good start with number one which is still very powerful and that is

1. Don’t send people to your homepage – this is such a big mistake I’d see so many people making this mistake where they pay for Facebook ads and they send people to their homepage now imagine this imagine you’re scrolling through Facebook and someone says hey I’ve got this product that’s amazing for you and you get sent straight to their homepage and you have to navigate it yourself to try to get and try to buy that product not a good sign now I know what you’re thinking well I’ll just send them to the product page now for some product that does make sense I’m won’t lie but for Facebook for the most part it doesn’t make sense to send them straight to a product page depends what your depends on your product is 100% I know some I have some friends that I’ve had wild success doing exactly that then I know a lot of people that have had a lot of failure because of that but when they fix it and instead of trying to send them to a product page they send people that are clicking on their ads to a lead magnet get their email and follow up with email marketing that is that tends to be a lot more powerful not once again not for every situation let me give you a quick example of this so Bdancewear of my main company or one of my main companies it’s a dance clothing company you don’t need a pair of red booty shorts until you have a dance competition coming up and you need and your dance teacher says you need to go buy a red pair of dance shorts so it doesn’t make sense for me to sell everybody in the world red dance shorts because not everybody need them so with Bdancewear running Facebook ads I’m going to do some kind of a lead magnet I’m going to say hey get our DIY I know you’re a dancer get our DIY dance guide now for my other company Performance Nut Butter it’s something that not a lot of people know about I’m more likely to send them to a straight product page because I say hey you’re you know you’re at an athletic person you look like you eat healthy obviously this is Facebook interest targeting I’m not just talking to random people about this but I’d send them I would potentially send them straight to my product page still probably not the best tactic here so number one tip give them a lead magnet definitely never send them to your homepage so number two

2. You don’t need a huge budget- I think a lot of people don’t even start Facebook ads because they think they need this huge budget I’d say if you have $5 a day which is what I mean the common thing is a cup of coffee if you can afford a cup of coffee in one of those fancy Starbucks coffees then you can you could you can and probably should be running Facebook Ads of some kind and you know test it out make sure it makes sense for your company absolutely but you don’t need a massive budget all you really need is like a 10% often to start getting some good conversions which isn’t that hard to do so I would say that’s tip number two you don’t need a huge massive budget tip number three

3. Headlines and the image are like the most important thing – actually I’m going to stop it’s probably not the most important thing number four is the most important thing but as far as the ad comes spend a lot of time on the headlines and a lot of time on the image the rest of it the description not quite as important and you know in a future video I’ll do fact in the course I’ll probably go in depth and talk about all the cow to know I will talk about how to make a good image and I’ll talk about how to make a good title but the quick versions are you want something that doesn’t look like an ad you don’t want people to scroll past it because they know it’s an ad you want to look natural like something that maybe one of their friends would share and there’s some caveats there obviously the other side of it is you want a title bit a headline that really grabs people and their attention and makes them stop and say wow that thing is awesome that is the solution to everything all my problem so maybe for performance nut butter I might say instant energy or something like that I might you know say fuel on demand or energy on demand which is you know what people buying that might want I also might put a picture that looks like something that they’re one of their friends might share picture someone holding it like oh I just got my performance nut butter make it look somewhat natural so that’s number three and I promise number four was going to be my favorite of these bullet points and I think it is so number four is better interest

4. Targeting, Targeting, Targeting so that is the number one most important thing in my opinion on Facebook ads is targeting it’s kind of like if you can get it in front of the right person if your image is a little off or your headline is a little off that’s not that big of a deal there’s someone for instance from performance nut butter someone that’s really interested in this product is going to say I don’t care that the image quality isn’t that great and the headline didn’t catch my attention this product is so perfect for me I’m going to buy it now obviously that’s an oversimplification it still needs to be a good headliner and a good image but I think you see what I’m saying if you can get your ad in front of the right people they’ll be a little forgiving on the title and image if you get it in front of the wrong people let’s say I were to put this in front of you know I don’t know eighty year old people or people from the Midwest that eat really unhealthy sorry I’ve lived in the Midwest I know not everybody eats unhealthy there first thing that came to mind no let’s say I put that ad in front of people that also like Hometown Buffet probably not going to do so well they’re not going to pay for a premium healthy product no matter how catch you the headline is no matter how catch the images so your interest targeting is extremely important and I have a video actually I’ll link up here I have a video where I go over this and obviously the corsa go over it more but if you’re watching YouTube you probably love the free stuff as well so up here I got the number one my number one tip for Facebook advertising which is better interest targeting where I take you through how to do better interest targeting on some thoughts on that so number five it and this is my one of my other favorite two I all five of these I really enjoy but
5. Retarget Retarget Retarget – I love retargeting ads in fact that’s the only kind of Facebook ad I do all year round with be dance where now the dance clothing company dance season is only eight months out of the year so those another four months I still do retargeting because it’s that powerful retargeting basically anytime someone comes to your website you show them an ad on Facebook now most people to go to your website probably also are on Facebook so you want to kind of want your advertisements to be everywhere and I’ve had people say that to me like wow I want to nuts at one time and your ads follow me around everywhere how do you do that that’s part of it Facebook advertising is a huge part of it that is so much easier to make profitable than any other type of Facebook ad and also I’m going to add to this people that you run Facebook ads to you should retarget them so if you let’s say even if they never visited your website you might want to consider if they interacted with it there’s a bunch of different things on why you might who you might and why you might want to retarget people so I hope this video was helpful and like I said in just two days my Facebook Ads course is coming out you can click up here to get more information on that I really it’s a beginners course step by step I do screen recordings I show you really from A to Z every step of the process because I think it’s important not just to understand how to create a Facebook ad but how to review it tweak it make it more profitable every single step of it is extremely important so that’s it for this video I hope you enjoyed it click that thumbs up if you liked it click the subscribe button so you can get more videos like this I’m going to be sharing a bunch more Facebook videos soon Facebook advertising videos soon so you click Subscribe you’ll get those for free and if you have any questions on Facebook advertising I answer every single question please leave it in the comments down below and thank you for watching this video.

Hey, everyone! it’s just two days until the launch of my Facebook ads course so I wanted to give you my top 5 most powerful Facebook Advertising Tips.

1.Don’t drive traffic to home page or sales page/use a lead magnet
2.Don’t Need a massive daily budget, you need a 10% optin rate
3. Headline and Image are the most important
4. Targetting Targetting Targetting
5. Retarget