Now let us talk about Category Pages and how you can optimize it to make you more money in your online store.

Your category page may be different but the tips will be the same.

But, before anything else I must tell you that category pages only have one job.

For example, in my Bdancewear .com online store someone might click on dance shorts, now we want to figure out which type of dance shorts they want. Now, the job of category page is only one thing- to help people find the product.

A lot of people think that the job of their category page is something different. No. The only job of the category page is to help people figure out what product they want to get. Basically, the only job of the category page is to get them to the product page, the correct product page.
So, here are some tips that I want to share to you regarding optimizing your category page.

Make it easy to navigate.

There are websites whose category page will only make you more confused. You should make them as easy as possible to navigate. In my website Bdancewear.com, you will see that in my category page I tried to simplify things. If you have watched my previous videos you will know that one of my principles is that “Don’t make me think”. The same goes true to a category page.

If you make me the customer who still needs to do a lot of thinking, then you will have chances of losing me as the customer. It should be as easy as possible. It should be so easy that even a fifth grader can do it without question. So, don’t make people think too much.

Make it easy to find the correct product.

There are many ways to do this. One way is to arrange the products where the most common product is placed on the top or the very first option while the second option is the second most common product that people will mostly look for.

In my Bdancewear.com site, the whole point is to funnel visitors into the product page.In my category page, when you click on dance shorts, you will see there three different types of dance shorts. Are you looking for booty shorts? Low-cut or regular dance shorts? Or, a high waist dance shorts? I see to it that I do not overload my customers with a lot of information and I make it as easy as possible for them to figure out which one is best for them.

So, I hope that’s helpful. Now, go to your category page and check if it is easy to go from your category page to your product page? Or are your customers will have to do a lot of thinking and a lot of work to figure that out?

If you find these tips helpful then you can also subscribe to my YouTube Channel- Effective Ecommerce. If you want more tips and tricks for your ecommerce site, then check out my free online store success pack.