There are a lot of reasons why you should be running ads on Facebook.

The First Two Major Reasons why you should be running Facebook ads:

1. There are 1.6 Billion people on Facebook.

This means your target demographic is probably on Facebook.

2. Facebook is the 2nd largest website in the United States

What does this mean to you? Well, if you are a smart marketer you probably are advertising in the first largest website- Google, by using Adwords. But Facebook is the second largest one so you probably should be running ads on it as well. If you’re still not convinced, let me tell you a few success stories. Here are some reasons why you should be running Facebook ads.

Me Undies
They made tons of money on Facebook ads. They did retargeting which means that when people go to their website and then they do not buy something but when they go to their Facebook page they will see an advertisement for Me Undies website. This works great because just imagine if everyone was thinking about buying but they were not really convinced and when they see your ad on their Facebook feed and find themselves clicking on it, they will be taken back to your website and finally buy something, it’s a good reminder. It is probably some of the cheapest traffic you can get to your website – retargeting traffic.

Blue Steel Jewelry
This company uses Facebook Pixel to do remarketing and create “look alike audiences “.

The Ridge Wallet
This company did something pretty amazing. They increase their sales for 30 per cent and got 9x ROI for every dollar spent. This means that for every dollar they spent, they were able to get 9 dollar back for revenue.

But, these are not the only companies who became successful because of running Facebook ads. In fact, there (more…)

In this video and article I will be teaching you some tips on how you can customize your transactional/automated emails. When someone buys from you, that customer automatically receives an email which says “Thank You for the Order”. There is a lot of work that can be done to making this email more specific.

How do you customize these emails so you can make more sales in the long run?

Don’t let the funnel end.

In your thank you email, you should have links to your social media. This is one way to encourage your people not to stop there. Most ecommerce stores think that when someone buys from you it is over and your job as an ecommerce store owner is over. This is completely wrong. That someone who has bought from you is the most valuable customer or the most valuable potential that you have.

Now there are two different mindsets that people in ecommerce have. The first type of person is a hunter who likes to go out so he could get new customer constantly. The other type of person has the mindset of a farmer who likes to look at the customers that he already has and help them come back and purchase again. So, let us think about it. It takes a lot of work to get new customers constantly. But, if you could somehow convince some of those customers that have already bought from you to come back to you or convince them to tell their friends that they bought from you that is when the business becomes big. Think of the most big businesses you know. It is because they are able to keep the customers coming back to them again and again or because they are so good they are able to convince their customers to tell (more…)

Today I am going to share to you some tips and tricks on how you can use email capture to make you more money on your ecommerce website.

allowfullscreen=”allowfullscreen”>

Before we talk in-depth about email capture, here are some things that I would like you to keep in mind:

People don’t buy on their first visit.

They want to come back and they want to get familiar with it. But, obviously that is not always the case. Some people do buy on their first visit but majority of people do not. So, those people that come to your site, and they leave they may never come back again. But, one of the benefits of having email capture is that you can make them come back because they give you their email in exchange for something like a checklist or a DIY guide, etc.

You’ve got to give to get.

No one wants to give away their email for nothing. They want to give it away in exchange for something like a gift, a 10 percent off, a pdf. Basically, you have to give away something to get something which is their email. Now, you do not have to do anything so crazy.

In my Bdancewear.com website, you can see there a scroll box which pops up when someone scrolls down in my website. What I am trying to say is that if you are in my website, which sells dance clothing, then you probably are interested in dance costumes. What we do is that we offer a guide on how you can DIY your own dance costumes.

The trick here is that in our DIY guide, it uses our clothing, our base pieces but it will show you how you can take our base pieces and make them into amazing dance costumes. So, 95 percent of people that come (more…)

Now let us talk about Category Pages and how you can optimize it to make you more money in your online store.

Your category page may be different but the tips will be the same.

But, before anything else I must tell you that category pages only have one job.

For example, in my Bdancewear .com online store someone might click on dance shorts, now we want to figure out which type of dance shorts they want. Now, the job of category page is only one thing- to help people find the product.

A lot of people think that the job of their category page is something different. No. The only job of the category page is to help people figure out what product they want to get. Basically, the only job of the category page is to get them to the product page, the correct product page.
So, here are some tips that I want to share to you regarding optimizing your category page.

Make it easy to navigate.

There are websites whose category page will only make you more confused. You should make them as easy as possible to navigate. In my website Bdancewear.com, you will see that in my category page I tried to simplify things. If you have watched my previous videos you will know that one of my principles is that “Don’t make me think”. The same goes true to a category page.

If you make me the customer who still needs to do a lot of thinking, then you will have chances of losing me as the customer. It should be as easy as possible. It should be so easy that even a fifth grader can do it without question. So, don’t make people think too much.

Make it easy to find the correct product.

There are many ways to do this. One way is (more…)

Facebook, Twitter, Instagram, Pinterest, Snapchat – they are all free platforms that everyone uses to create share or exchange information, interests whether personal, career or business in virtual communities and networks. These social platforms are highly interactive and people (no matter what age level they are, uses social media.) Almost every hour of everyday, people try to open their social media accounts. Why not use it to your advantage and market your products through these platforms?

Here are 5 tips tricks, and hints on what to post for Social Media Marketing.

 

1. Native Looking Content

If you wanted to make a skyrocketed sales for your business, your ad should not look like an ad. As a social media user myself, I will surely get pass an ad because that will take a lot of my time and doesn’t look like it’s interesting. But, if you want people to be engaging with your content, make it look like it belongs and is native to the platform. As per a quote from the Pinterest team: “Don’t just show people your hiking boots, show them what they can do with your hiking boots.” Why not post something like a DIY or How To’s that way it will be more interesting to the market than directly podting your product.

2. Look At Competitors

Being aware of what your competitors offer and post can help you to make your products and services better. Since these competitors are more established and obviously bigger, they have already spent money on research and development for better marketing. By looking at them, you can have new ideas and you can have techniques on how you can improve on your own initiatives.

3. Similar Sites

Since you have been checking on other competitors and bigger companies, you will probably post something related to what they are posting, on (more…)

These are pages that many people do not pay a lot of attention to but they should. In this video and article I will tell you some helpful tips on how you can fix these pages so you can make more money while making your site look more professional.

First, let me tell you the general principle about all these.

You’re a small business, so own up to it. You are human and not a faceless company and people like to buy from other people. We may go to Wal-Mart because it is cheap there but a lot of times we often find ourselves choosing to spend more money just to be able to support that local business that we like. And this is what you are. You are that person who owns a local business that people would rather spend more money to go buy from.

Make a connection. We all like buying from other people especially to those people we like. So, your goal for all these pages is to actually make a connection with your customers, with the people that visit your website.
Make an impact. – When people come to your website, they should be blown away with how perfect your site is for them. For my website, Bdancewear.com my goal is to make people feel that my website is built exactly for them. The same point should also be applied to your website as well so when people come to your website it should make an impact and it should create a connection to them.

What are these 5 most undervalued pages of your ecommerce store?

1. About Us Page – this page is very critical because it tells people about your store. It should have a picture or a video on it. It should also have a story that connects. It (more…)

When July comes, probably the first event that comes to your mind is the Fourth of July. And, for those of you who are into ecommerce think of things that are specific to your niche and anything that appeals to your demographics and use this as a basis for generating content marketing ideas. But, whatever your niche may be, you can definitely check out the following content marketing ideas.

1. How to Have a Great Fourth of July Party– in your niche you probably would have older women in their 30s, 40s or 50s. You may also have people in their late 20s whom you can give ideas on how to have an awesome party with the Fourth of July theme in mind.

2. Barbecue Tips – If your niche caters more to male 30s,40s and 50s then you can write about barbecue tips. In fact, aside from barbecue tips you can think about what your specific niche would like and then go after that.

3. Fashion Tips for this Fourth of July– this topic may work for people in their 20s

If your niche is so specific, like for example for my website Bdancewear.com, we sell dance clothing so my content marketing ideas for this July may include:

4. 6 Dance Moves to Celebrate the Fourth of July

5. Canada Day -this happens every 1st of July where Canadians celebrate this day in a way that is almost similar to how Americans celebrate the fourth of July.

6. Movies– Summer is famous for movies so you can just write about movies.

You can also come up with a top ten list for example:

7. Top 10 Summer Blockbusters that Dancers Need to Watch

8. Every Dancer Should Watch This Movie – and then you can talk about in your content why everybody should watch that.

You can also come up with lists (more…)

I will share to you some of my proven tips for adding products to your online store to ensure that the people who come to your website will more likely to buy your products.

1. Do Keyword Research.

What should your product be named? This is a classic question. There are times when your customers refer to your product with a different name. For example, in our website Bdancewear.com, some people refer to our high waist shorts as fold over shorts. So, what name should we use to refer to the same product? This is when you need to check which product name has the most views. One way to find out this is to do keyword research.

I also have a video that talks about How To Do Keyword Research and Use Google Keyword Planner properly. You should use Keyword Planner to figure out how often specific keywords are used by people when searching in the internet. Through Google Adwords Keyword Planner, you will have an idea how often is a keyword such as “fold over shorts” is used versus the keyword “high waist shorts”.

2. SEOd Properly

On-Page SEO is crucial when adding products to your store. It is one of the most important things for your ecommerce site. I also have a video about On Page SEO, feel free to watch it. I also have an ecommerce success pack that contains SEO checklist that you might want to check. This success pack will give you a list that ensures your On-Page SEO is in order.

3. Good Product Description

Your product description should be SEO friendly. This means that the keyword you use to make your site rank is sprinkled in two or three sentences. However, when sprinkling some keywords in your sentences see to it that they look natural. Product description should be written (more…)

Microsoft Acquires LinkedIn

The increasing number of consumers using mobile devices is one reason why Google is now making changes to its Adwords. But, are these changes also beneficial for people who are into ecommerce? Wait, there’s more. Microsoft also recently bought LinkedIn. How will this impact your online business?

If you haven’t been thinking about how LinkedIn can help your business grow, might as well check out their five advertising formats:

• Sponsored content

Almost similar to Facebook where you could post something and say Hey! Here’s a story of our company or look at this dancewear that we have.

• Text ads

These are the ads that you see on the side when you log in to LinkedIn.

• Display ads

These are typical banner ads

• Sponsored InMail

This can be a bit expensive because you will be paying just to be able to send messages to people on LinkedIn. With sponsored InMail, you can send personalized messages. One advantage of using sponsored InMail is that it offers huge space for marketing copy.

• Dynamic Ads

Dynamic ads enable you to send personalized messages to your chosen audience. This ad format dynamically populates with relevant content and profile images that are relevant to the target audience’s interest, career history and skills.

If you have not tried these types of ads on LinkedIn but you think that this could be beneficial to your ecommerce store then I recommend that you should try it. Make a research and get better acquainted with it.

Hopefully, Microsoft will make it a little more affordable. The last time I tried it the minimum bid was $2 per click which is pretty pricey. But, I was able to make profit out of it and it is something that I am also going to revisit.

For Bdancewear, what I did was I targeted dance teachers because I know they need (more…)

The Keyword Planner is a very helpful tool from Google Adwords. It allows people to analyze hundreds of keywords relevant to the kind of niche that their businesses are in. Although it is a paid search tool but the information it provides is no doubt very helpful.

Step 1: Sign Up for Gmail and Google Adwords Keyword Planner

For you to be able to get started, you need to have a Gmail account. After signing up for your Gmail account, sign up for the Keyword Planner. Search in Google for Keyword Planner, and you will find in one of the search results the Google Adwords Keyword Planner. Sign in to your Google Adwords . After logging in to your Keyword Planner, you will be taken to a screen where you can see options such as:

• Search for new keywords using a phrase, website or category
• Get search volume, data and trends
• Multiply keyword lists to get a new keyword.

Step 2: Search for new keywords using a phrase, website or category

Click on the first option, “Search for new keywords using a phrase, website or category”.

Step 3: Enter your product name.

When you click this option, you can now see a search box where you can type your product name or the service that your company offers. For example, for my site Bdancewear.com, I sell yoga pants, so I type in the words “yoga pants”. Then hit the “Get Ideas” button at the bottom.

Step 4: Add your chosen keywords to your plan.

You will then be taken to another screen where you can see the “average monthly searches” for the keyword you entered. As you click on your chosen keyword, save it to your plan by clicking the “add to plan” button at the last column on the right. Make sure that the keyword you choose is (more…)