Now when you’re doing your Facebook advertising there’s some new styles of ads that you can choose from including a call now button dynamic product listing carousel ads and much more in this video I’m going to tell you all about the new styles of ads you can use and how to best optimize them the first improvement going to talk about is the call now button which is perfect for online local businesses or any business where a call is the main purpose in the past people would have to look at your ad click on it go to your website and then make a call no more now with. So much mobile traffic coming through Facebook you don’t have to worry about going to the website and doing the call now thank the button is right on there. So they can just click directly from your advertisement in their Facebook feed calling right away now it’s might not be ideal for all types of businesses I know I person will probably not use this feature but I do know that a lot of businesses this could be absolutely an amazing addition next up and we’re going to talk about is dynamic product ads and these sync with your website and your product catalog to not only figure out what you should be selling but at the same time it makes it kind of an automated thing. So they’ll take the image they’ll take the title they’ll take the product description and automatically advertise in Facebook decides where it goes. So think of product listing ads but instead it’s Facebook dynamic product ads this is probably not going to be quite as good is the product listing ads on Google because the difference of course is people are not searching for it but there is some advantages and one of the biggest advantages is it’s similar in the way the dynamic product listing ads go where it features your product and it’s hopefully somewhat automated meaning that there’s a good chance that Facebook will pair your advertisement with the correct type of person the final type that we’re going talk about is carousel ads and carousel ads have been around for a little while for the desktop but they’re finally now on the mobile and the key difference carousel ads what you can do is instead of a normal Facebook ad that only has one image carousel ads actually have multiple images each with their own length that people can click on and this is perfect for mobile because on a mobile phone you can kind of swipe through the different pictures. So a couple tips when using carousel ads one of the biggest things is you want to catch people and capture their attention with that first picture because that’s really the only picture for sure they’re going to see and then from there you can do a couple different things you can tell a story or maybe just have other interesting pictures or even and get them flipping through but at the end of the day it’s all about the call to action you want people to actually click on that get over to your website unless you’re doing a branding campaign which I don’t recommend for most online stores because branding campaigns are extremely expensive and hard to track. So i recommend trying to get their attention with the first picture and then eventually telling a story and getting them to go to your actual website thanks for watching this video and if you use Facebook advertising you have any tips or if you have any questions please leave it in the comments below thank you for watching this video if you enjoyed it make sure you click the subscribe button down below someone have a lot more great videos on how to build online stores and how to do ecommerce properly and if you are starting online store you can click up here or the link down in the show notes to get my free online store starter pack which includes checklist for making sure your store is ready to go as well as marketing ideas and other great tips it’s a whole bundle of things that you get totally for free by clicking up here or down in the show notes and if you’re ready to start an online store and you don’t already have a shopping cart platform use one of my affiliate links and I’ll help you out with a free consultation to help you get your store up and running.