Vino Cards has been on Amazon for about 3 months now, and today we’ll show you how it’s doing and other plans in the future on how to grow it.
We’ve made some big mistakes in the last few months, and the last month or two, the sales have dropped down. These last two months have been a bit of a struggle for Ariana and it’s been hard for her to find the motivation to start working hard on the product, especially after the holidays. Also at the beginning of the year with a lot of things coming up plus working full time, it’s been really tough coming home and spending that extra time working on Vino Cards
Why sales have been down for the last 2 months?
Ariana admits not putting much effort into it as the reason. If she spent a lot more time trying to reach out to people and get influencers to really hype it up, it would’ve brought the sales up and awareness of the product.
The fact that sales were down, how did that feel? Did that scare you?
Ariana has anticipated the sales going down a little more after the holidays because we know, Christmas is a peak season. In fact, Vino Cards did really great during Christmas because a lot of people are looking for a unique product to give as a present, and this product is perfect for that.
And after the holidays, it did make it seem it would be a lot more work this time.
Plans for the coming months to grow the sales:
Directly communicating with people and see what they want from the product and keeping them engaged. Interaction meant a lot in the FB launch group, and if we continue that on Instagram, that will help spread the word about the product and people will tell other people about it, and word-of-mouth is huge.
What’s the struggle in putting more time in Vino Cards?
Finding that motivation and remaining positive that if I just put a little more effort and time into it, it can continue to grow.
Also, one of the struggles is knowing what a great product it is. I know it is a great product, but knowing that it has great potential but I haven’t put enough time into it, has been the struggle. It’s finding the balance on wanting it to grow and have it more successful than it is now and finding the time to do that.
Creating a product comes in steps and it’s going to take a while to get to a point that you’re selling it on Amazon, but be patient and also commit time to it.
When you find the product that you’re so passionate about, it makes all the time in between working it, worth it.