In this video, we are going to be talking about the Facebook Pixel and how to put it on your webpage and what you can do with it. Now, the Facebook Pixel is very important because that is how you can win market spoofing and it also can track goal conversions and things like that. So, there are a couple of different ways on how you can do this.

What we are going to do is go up here and go to Pixels and then choose Create a Facebook Pixel. This is going to be a Test Pixel because I have already created one in the past. Click Create and you will see Test Pixel is Ready.  Now, you can either Email the Pixel Code, that is especially in case you have someone else who is running the website, or Install Pixel Now. So, I am going to choose Install Pixel Now. Now, Copy Code to Clipboard. Okay, I am going to show you how to do it in WordPress and in Volusion. Volusion is what I use, but it is very similar to Shopify. So, if you go down to – for Volusion, click on Design and choose File Editor. Shopify – I would have to show you there how to do it, but I am sure that once I show you here, you will be able to figure it out. So, I am going to my template here. I already have another code. Basically, all I would have to do is paste the ­­­­­code here. Since it started up there, I am going to go ahead and delete this. Normally, I would click Save. I am not going to do that because, as I said before, basically I already have the code right here. If I were to go to WordPress, it would be a similar process. You can actually go into Plugins, Add New – and they have the Facebook Conversion Plugin. This is for people who want an ecommerce site or if you just if you are just doing Facebook Ads, it adds to your WordPress for whatever reason. I would install that now – I would do that. What I did instead is I actually went ahead and actually did it in the code itself, which is a more advanced option. However, I recommend just doing the Plug In. It is probably easier.

Now that you have the pixel installed, it might take a little bit of time to fully register. However, it will let you do a lot of really cool things. For instance, you can create an audience. So, go over here and choose Create Audience. Then go over to the column titled Assets and choose Audiences. You can see that I have a ton of different audiences. But, let’s see, Visitors from Last 90 days. That is from my website. So, let’s say I wanted to create a Custom Audience. We could do a Website Transfer because I have a pixel installed now. So. I have a number of options. I could do Anyone Who Visits Your Website, People Who Visit a Specific Webpage, People Who install Pixel Now Visit Specific Webpages but Not Others, People Who Have Not Visited in a Certain Amount of Time. You could use all of these different options and they are all pretty self-explanatory. So, let’s say Anyone Who Has Visited Your Website in the Last 30 Days. Now what we could do that is cool is we could also go down and do specific pages. Why this is important is if you want to target someone that just went to a certain product page and you want to show an ad for that product – I might not do this because I do not have a ton of traffic. But, if you were a bigger site, you might want to think about doing that, or if you have less products. I have so many products that maybe this is something I should do eventually. But what I could do is say anybody who has visited this page – so I could take the two domains here but the other option is People Who Visited a Certain Web Page and I could use URL contains that. You might want to look at the formatting. I am not sure about the formatting but you can look into that. So, I could say Anybody Who Has Visited My Booty Shorts Page in the Last 30 Days, I want to show them this ad. So, I might call this Booty Shorts Test Audience and click Create Audience. I always like to use the word “Test” just because I am not really using this yet.  Yeah, so see, the audience is too small which is kind of interesting. Let’s try another one because I do not think it should be too small. URL contains “Booty.” I just want to see what happens when I do that. Oh, the URL equals. That might be the better one. Let’s say, yeah. Let’s see what happens. Let’s call it Test Two Booty Shorts. I am surprised that it still says that the audience is too small. I want to play with that a little bit and see exactly what is going on. Something is wrong there. But, I am just showing you the basic ways that you can do it.

Let’s do one that actually works. So, let’s use Anyone Who Has Looked at Your Site Within the Last 25 Days. Test Two Last 25 Days. So, obviously something is going wrong here. I am just generally showing you how this should work. Oh, I think – Something is going wrong here, obviously. I am going to have to troubleshoot this and figure it out. But, just so you know the basics of how it works, this is normally how it would work. I think down below I actually have one. Visitors from the Last 90 Days – let’s click on that. That is basically what I have been trying to do here. So, you can see I have Visitors from the Last 30 Days and Visitors from the Last 90 Days and Buyers. The reason that I have those is that I want to exclude Buyers, people that have already purchased, from seeing my ad. To do the Buyers pixel – I am going to click on that and let me just show you how I did that. So, you can see the website traffic indicates People who visited URLs containing Orders Finished in the last 90 days. Because Orders Finished is the final page, the Thank You page. So, anyone who has completed that page, I know they have completed a purchase. What I could do there is I could show ads to anyone who has been on the website that has not reached the Orders Finished Page.

So these are some ideas. I am sure you can think of hundreds of others of your own on how you could you could use Custom Audiences and be able to build your own ads. Re-targeted ads are the only ads that I use year round because they are so powerful and I highly recommend doing them. I would target people who have been on your site in the last 30 days but have not actually purchased – you could even go up to 90 days – and offer them some kind of coupon offer. Hopefully, this will get some ideas flowing on how to use Custom Audiences.