In this video and article I will be teaching you some tips on how you can customize your transactional/automated emails. When someone buys from you, that customer automatically receives an email which says “Thank You for the Order”. There is a lot of work that can be done to making this email more specific.
Don’t let the funnel end.
In your thank you email, you should have links to your social media. This is one way to encourage your people not to stop there. Most ecommerce stores think that when someone buys from you it is over and your job as an ecommerce store owner is over. This is completely wrong. That someone who has bought from you is the most valuable customer or the most valuable potential that you have.
Now there are two different mindsets that people in ecommerce have. The first type of person is a hunter who likes to go out so he could get new customer constantly. The other type of person has the mindset of a farmer who likes to look at the customers that he already has and help them come back and purchase again. So, let us think about it. It takes a lot of work to get new customers constantly. But, if you could somehow convince some of those customers that have already bought from you to come back to you or convince them to tell their friends that they bought from you that is when the business becomes big. Think of the most big businesses you know. It is because they are able to keep the customers coming back to them again and again or because they are so good they are able to convince their customers to tell their friends about them.
Give them a reason to tell their friends.
You also want to give to them a reason to tell their friends, may be it is something interesting in your email. Sometimes the email itself can be so cool that people would want to tell their friends about it.
Give them a gift.
Another thing that you can do is to give them a gift. What I do in my email is that I tell them “thank you so much for purchasing from us and as a thank you gift we are giving you a 116- page DIY Dance Costume Guide ”.
This 116-page guide teaches people how to take our products and turn them into fully owned dance costumes. This is pretty cool because if a customer buys something from us and he will receive a free book, this is going to be something that would connect a customer to our website, making them want to buy from our company again.
Another thing that I would like to share to you since we are talking about making transactional or automated emails truly interesting and unique enough to be able to convince people to tell their friends about it is the thank you email from CDBaby.
The famous CD Baby Email was able to get the attention of thousands of people and here is what it says:
“Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow. A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing. Our world-renowned packing specialist lit a local artisan candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy. We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day.
We hope you had a wonderful time shopping at CD Baby. In commemoration, we have placed your picture on our wall as “Customer of the Year.” We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!
Thank you, thank you, thank you!
Sigh…
We miss you already. We’ll be right here at www.cdbaby.com patiently awaiting your return”.
So, think of what you can take from that email and how you can make your own thank you email as interesting and as special as possible.
Sometimes when we think about how to improve our ecommerce store we find ourselves thinking about big things. But, what I learned from this CDBaby email is that sometimes those little human touches that we add in to make our online store improve can already have a huge impact to our business. Hopefully, this thank you email will inspire you to come up with your own interesting thank you email for your company.
If you find these tips helpful, please do not forget to subscribe to my YouTube Channel – Effective Ecommerce. I have new videos every week teaching you some tip and tricks on how you can improve your ecommerce store or how you can make more money from it and how you can get more customers to it. I also have online store success pack which you can get for free. Check it out!