We are going to talk about how to create a custom audience for you to show Facebook Ads that hopefully will convert. We are going to go over a couple of different types. The first one we are going to talk about is finding your competitors and targeting people that already like your competitors. Then, we are going to talk about a couple of different interests including people who like certain types of magazines, different age ranges, TV shows, influencers like people who are interested in influencers and occupation. I am going to show you how to do all of those. I am going to show you some other tricks as well to create your audience.
So, from the beginning, and I am sure you already know this, location and age range are the first things I have set and then gender, assuming that applies to you. So right now I have 45 to 55, women in the United States. There are about 10 million of them so that is a good place for us to start. The next thing I am going to do is possibly look at people that already like my competitors. One of my competitors is Dancewear Solutions. So I am going to type that in. There are 191,000 people – 191,640 people who already like them. So, I am going to click on that. But, you see, of those 191,000, only 6,200 of them are 45 to 55 and within the United States. So, what I would do is I would look up and I would try to make a list of all of my other competitors. You can see that I already have some of them here. Capezio is one, Discount Dance Supply, Dancewear Corner, Dance Spirit – Dance Spirit is actually a magazine. So, maybe I wouldn’t want to include that for this campaign. Let’s see what else. There are a bunch. I am not going to do all of them here because I do not think it is that are important for this example. But, I like to build a big list of all of my competitors because anyone who is interested in any of my competitors, I know that they are ready to buy. What you could do from there is narrow this list even further which creates a second tier. So right now you see that there are 32,000 people that are in the United States, 45 – 55, women who also like my competitors.
So, now, let’s say that I want to do something with this. So, click Browse, look at Demographics, Financial is a big one, Income, and I like to have people that at least 50,000 or more so what I would do is click on this one, 75,000 to 100,000, 100,00 to 150,000 and Over 500,000. So, basically, I picked all of the options of people that make above $50,000. It narrowed it from 33,000 to 13,000 so I have a pretty specific base. You can narrow it down further but if you continue to narrow it further. Just to let you know, if you narrow it further, it keeps narrowing down your big group into smaller and smaller chunks or, if I wanted to, I could add more within in that and just say anybody who likes Capezio, Dancewear Corner, Dancewear Solutions, Discount Dance Supply or if I added another one like Stars Discount Dancing or Stars Dancewear, that is just going to make it bigger and bigger. Blosch, I think it is called Dance Blosch, Dance Star Texas is a big one, you can see that number is slowly increasing. So that is one example of people that I think you should target. That is probably the lowest hanging fruit if you do people who already like your competitors and do this.
Now, let’s do some more examples here, So, I am going to delete all of these really quick. A quick way to delete these is if you just go to the top and click on the X. And do that again here. So, let’s say, now, instead, you want to look at, for instance, Magazines which I already saw and that is pretty basic. I know which magazines are big in my industry. Dance Spirit is a big one. You could do similar stuff like that.
Let’s look at another thing. If you go to Browse, Behaviors, and then Job Role – you can do it based on their job, Other. That’s a pretty small category. So, if you went to Demographics, then Work, the Job Titles and click on that, it will bring this up. I might want to do something to do with Dance. I am just going to type that in. Dance Teacher, Dance Instructor, maybe Dance Artist or Dancer. For this example, I am just going to stick with Dance Teachers and that kind of stuff. I am going to try Studio and see what comes up – Dance Studio Manager, Dance Studio Owner, Coach, Choreographer – Basically, I am coming up with every iteration of someone who has a job that is related to what I am doing. For this example, let’s see if we can try using a wider range. Let’s say 25, just t show you how big the numbers can get. Let’s say men and women. So, you can see, it is 4800 people. I am sure I could add even more related occupations and keep this going. So that is another way to target and if you wanted to, you could narrow it even further. It is already pretty specific so I probably wouldn’t do that right now.
The next thing, of course, is TV Shows. That is also very similar. I know people who like Dancing With The Stars might be interested in my product. But, that is going t get you aren’t necessarily a perfect match.
Another thought is for you to do Influencers. For instance, there are a couple of different Influencers that are big in my industry. So, I might want to target them. There is one person, Maddie Ziegler, I believe it is, and any one 25 to 55 that likes her might be interested in my product. Or, the show Dance Moms – I might want to use that as an example here.
You could also do the Connections. Let’s see – Add a Connection Type. So people who like your page – you could exclude people who already like your page, or friends who like your page, there are a bunch of different variations of things. You can do there.
There are a lot of different things that you can do. Obviously, there are so many different ways of finding people that you can target. That is just the start. So, that’s all I am going to talk about for this video. Hopefully, that gets the juices flowing. I am going to s top this video here and will pick it up more stuff in the next video.