I am going to show you how to boost a post with Facebook Ads. So, I am actually doing a video. I also have a call to action – Get You Free 116 Page DIY Guide Here. And when they go there, let me show you where it would take them. It will take them to a landing page I made using lead pages. Something very special about this is I have it tracked up here so you can see the UTM tracking I have. This is so in Google Analytics I know that this was from a Facebook ad and I can see what the conversion rate is. Just because people click on it, does not mean that they actually convert. So, when they click on the free book, they have to put their email in and once they go through all the processes, I can see whether or not they converted.

So, let’s get back into the actual How to Boost the Post. Now that I have that. The first time I click Publish and it takes me to Create an Offer. All right so since this is a video, I have to fill in the stuff. So, I am going to fill this stuff in really quick. So, this is actually the first time I have seen this where it says Turn Your Posts Into an Offer. I am not going to do that right now. Right now this is just a video. So, no thank you. OK. So the video in your post is being processed. It will send you a notification when it is done and your post is ready to review. Once that is ready we are actually going to boost the post. All right.

So, the video is ready here now and there is that Boost (more…)

 

In this video, I am going to talk about PR and Press Releases for your Ecommerce Store. Why use PR? Well, because it is “free” publicity. You can get your business into newspapers, magazines, blogs, and things like that. It is pretty much free. I mean, it is free publicity for your business which is pretty awesome. On top of that, blogs, newspapers, magazines, all that kind of stuff – they want a new story. They want something interesting that they can tell their readers. If you give it to them, they will love you for it. So, in this video, I am going to give you a few tips on how you accomplish that.

How to Get a Story

Well, here are some tips on how to get a story. You need to realize that online blogs and online newspapers (pretty much every newspaper has an online portion) have infinite space for making money and infinite space for advertisements. They way that it works for them is they make money per 1,000 impressions.  For every 1,000 impressions they make roughly about $1.00. So, if they release 1,000 articles and each one gets 1,000 impressions, they make $1,000. If they release 10,000 articles and each one gets 1,000 impressions, they make $10,000. So, there is not really much downside for them releasing your article as long as they think it is going to do decently well. In the past, magazines only had so much space and only had so many pages they could fill and a newspaper could only be so big. That is not the case anymore. There is literally infinite space available so they want to write about you and they always want a new story.

One quick tip is that you can use fake email accounts to try and get the (more…)

 

I am going to talk about how to save your audience. This is really helpful if you are using similar audiences over and over again. It makes it so you can simply click your Saved Audience button, find your Saved Audience and go from there.

One of the Saved Audiences I have is Dance Studio Owners. When I click on that, it will automatically populate Interests, Age, Dance Studio Owner, Age, whatever.

Let’s go back and I will show you how to actually make that Saved Audience. One thing you might want to do is combine a bunch of custom audiences and I will show you exactly what that would be. So, I have Dance Studio Customers, VIPs – I might want to include my entire customer list from Volusion. Then I might want to add everyone who has ever bought from me, and on top of that, I might want to add one of my competitors. For this specific Audience that I am going to do, I am going to Browse, go to Demographics, Work, Job Titles, and I will type in Dance Teacher.  Then I can go through and add a bunch of others as well. Add Connection Type. No, I am not going to use that one. Then, all I have to do is Save This Audience. I am going to call this audience Test Audience. So, that has been saved. That is it.

Now, if you go into your Audiences, you will see your new Test Audience.

This is a super handy thing that you can do. I use the same audience pretty much every time, or I have a few variations of the same audience. So, I definitely recommend that you save your audiences. Otherwise, you will spend a lot of time going through and trying to figure out the (more…)

 

A question I get all the time is How to Get Reviews for Your Product. There are several different ways that you can go about getting reviews for your product. One honest one – Well, there are a few different honest ones we will talk about. We will talk about some more sneaky ones to do at a later time. One of them is asking your friends and family -very normal and obvious. With Amazon there are rules about this.. You are not really supposed to do this but as long as Amazon does not know, you know, whatever, it is fine. Same thing with your website – You can ask friends and family to write reviews recommending your product. I recommend that if you are going to do this that you send the friends or family what you want them to copy and paste in there. There’s a once again the different ways to do that as well.

Another idea for getting reviews for your product is to give it away at a discount tell you this works really well on Amazon and on your website. You can say here is a coupon. Do you mind leaving a review. Or, you can have some kind of offer beforehand saying yeah, sure, I will give you a coupon 0r maybe five dollars off, if you leave reviews about my product. That is up to you to figure out how you want to do that.

Another way, and kind of a sneaky way to do it, is you can work with Amazon reviews, you can work with podcast reviews. That is actually how I found out about it with podcast reviews. Go down to a busy street corner, especially if you live in a big city somewhere really busy and hand out especially if (more…)

On this video, I am going to show you how to edit podcasts, how to download Audacity and how to make it so that you can export it to MP3s. A lot of people get hung up on exporting MP3s so I am going to show you the whole process. This is a new computer, so I do not even have Audacity so we are going to have to start from scratch which is perfect. Let’s just go ahead and type in Audacity and go to the Download and the Installer.

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This should just take a second. Let’s go ahead and open that up. It is a little bit tricky actually importing the MP3s. I am going to show you the process. “Next, Next, Next, Desktop, Install.” Pretty straight forward. I am sure you know how to do this. Audacity is like the best free software you can use. Next, Launch Audacity. So, you should get this window here. I have multiple monitors so on my desktop. I have the file that I want to edit so I am just going to drag that in. Or, of course, you could just open up a Windows Finder and a Windows Explorer menu. Take it and drag it on in. This should only take a second. There we go. So, the next step is editing. I like to have it start recording before I actually want the podcast episode to start. And the same thing – a lot of the times I have to edit the actual – What you have to do is find the point where you where you want it to start. It is probably around here somewhere. I am going to take a moment to listen. I am going to listen in just a moment and figure it out. But, (more…)

In this module we are going to talk about AdWords. AdWords is one of my favorite ways to get traffic to my website. It is what I have used with a lot of success for my website. We will talk about why in this lesson. This general module is all going to be about AdWords. I am really pumped about it. So, why use AdWords you might be asking yourself? The reason is “instant traffic.” There are very few if no other source of hidden traffic that provides instant traffic like AdWords or other forms of TPC do. You will want to use AdWords of you want instant traffic to your website. SEO by comparison takes a long time. If you use SEO it takes a long time for the momentum. Social media takes a long time for the momentum. Paid ads, AdWords – instantaneous.

The next reason is that you can get people who are ready to buy. The problem with some SEOs and a lot of social media traffic, especially social media, is that they are not ready to buy. They are just sort of browsing. You get the window shoppers. But with PPC, and specifically AdWords, you will get people who are ready to buy get them right from the point that they search something in Google to your website.

Another reason is you can figure out what works. There are so many reasons why you might want to use AdWords. One is that you can test it. You can see does this work? And what kind of messages do you want to give to your audience. What kind of messages work with your audience. What I mean by that is you can pick what is on the ads in AdWords. We will talk about what AdWords are in just (more…)

Few things are more frustrating for an online retailer than realizing that their traffic isn’t converting. How do larger eCommerce stores manage to get so many conversions?

Many marketers will tell you that the answer is simple; big stores have bigger marketing budgets. While that is certainly true, there are some conversion tactics that these large eCommerce stores use that you can adopt as well.

Ready for some eCommerce inspiration? Here are six key strategies that large eCommerce sites use to attract and convert millions of customers:

1. They Build Customer Trust

If you want shoppers to buy from your online store, it’s essential that you build their trust. A customer isn’t going to make a purchase or willingly give away their information if they don’t think your store is trustworthy.

Large eCommerce sites know this, which is why most them won’t be seen without the following on their site:

Trust signals: Most online shoppers look for visual cues to tell them whether your site is trustworthy. If you look at any of your favorite big name brands, they will have trust signals all over their site to help reassure consumers.

Reputable payment options: PayPal is a reputable payment option, but you should give your customers more than one option. Stripe, Authorize.net, and Google Wallet are all options to consider.

Online reviews and testimonials: Statistics show that 88 percent of customers trust online reviews as much as personal recommendations. Make sure that your reviews and testimonials are current so that they will inspire trust in your customers.

2. They Constantly Test Their Site

Big online retailers all have digital marketing tools that help them maximize their eCommerce site’s performance. In today’s competitive online space, you need to be taking advantage of data and testing tools if you want your eCommerce site to reach its full potential.

This doesn’t mean that you need (more…)

Okay. I have had a whole bunch of responses. Here are about 25 unread responses. That is not even including, obviously, the ones that I have already read. These are the responses to all the letters I have already written out – the messages I have sent.

That being said, what I am going to do is I am going into my Jobs Posted and I am going to change this up. So, initially I just posted this very basic thing. But, I am going to add a sentence at the bottom of the Job Description “To apply for the job: 1. Send me a message with a few sentences on why you would like this position. Then, 2. Change the subject line to ‘I want to work with you.’” That will eliminate some of the riff raff.
So, let’s go back to the messages. Let’s look at this. As you can see, a bunch of these people have no subject line. I think if they have no subject line, I am probably just going to delete it. They are probably not that good of a candidate. But I have been interviewing people. What I am probably going to do is go through here and see who I should send my Skype message to.
Another thing I thought about and I may implement in the future is instead of saying, “Hey, would one of these times work for you?” is sending them to a link to like a calendar so they could pick which time works best for them because right now, the scheduling has been kind of a pain in the butt. So, that is where I am at right now.
I just want to update you that I should probably change the posting and have some kind of qualifying factors. Make them answer (more…)

All right. So, we started getting some messages for our posting. I am going to look at them. I am going to show you basically what message I usually send and what you need to look for at when trying to hire someone. Just so you know, some of the messages got sent here and some of the messages went to my email. I do not know if this is a bug with Onlinejobs.ph or what. But the people I messaged in the earlier part of this video, they responded to my emails. Anyway, let’s look start with these here.

All of these of the top are new and have not yet been responded to as you can see by the date. So, let’s see what they have to say. Now, I am just going to look at a lot of their profiles.  This person – assistant, writing, data entry  – she would probably be okay. I do not know if she has video editing experience. No, she does not really have any video editing experience. I will still interview her. At this point, I am all about let’s just interview via Skype as many people as possible. So, let’s go to the Reply Message. So, I have this one copy and pasted. It just says, “Hi. I want to interview you tomorrow. Could you do an interview tomorrow sometime between 9 am and 9 pm Pacific time ( PST) via Skype? If so, please let me know what time and send me your Skype ID. My ID is Travis.Marziani.” I just find this the easiest way but I may change it in the future. But that way it gives them an option and also it kind of tests their knowledge of how to figure out what time zone they – what (more…)

In this video, I am going to show you how to get a virtual assistant from Onlinejobs.ph. About two years ago, I hired a virtual assistant (VA) from Onlinejobs.ph but she recently had to quit. She said it had to do with some internet trouble. I am not exactly sure exactly what happened but I know I had to find a second VA. So, two years with the same employee is pretty good. I am pretty happy with it and I used Onlinejobs.ph back then so I am going to go back to them and try to use it again. I am going to document this entire process so you guys can see exactly what I am doing to get a VA from start to finish. In addition to that, I have a link down below in the Show More and there should be a link up here in the corner to Onlinejobs.ph. That is my affiliate link and I make a small bit of commission. If you use it, I will help you – I will give you a quick one on one session helping you find your own virtual assistant. But, I am going to document the entire process so this should be pretty easy. ­­­

So, let’s get started. As you can see, I did have an account about two years ago. If you do not have an account, you will have to sign up for one now. You can sign up for free, but ultimately you will want to pay the $50 per month for an ongoing account. You will only need it for one month. The cool thing about it is 100% satisfaction guaranteed or you will get your money back. So, originally when I signed up for this, I was planning on saying I was not (more…)