In this video, I am going to both review Shopify and set up a store from scratch. I have never used Shopify before so this is going to be an honest review. A ton of my friends has told me that Shopify is better than other platforms and I believe them based on the research I have done. The current store I am using is Volusion which I do not highly recommend. Other people talk about Bigcommerce, but overall everybody recommends Shopify. So, I am actually going to set up a store for my mom today and I am going to use my own affiliate link. If you use my affiliate link, I will help you set up your own store. I will give you a free consultation. The address of my link is effectiveecommerce.com/Shopify. This will redirect you to the affiliate link.

Now that we are here, we are going to go ahead and start the free trial. The first thing we have to do is put in an email address. I am going to go ahead and use my mom’s email address, make up a password and a store name. The name is going to be Asana Yoga Pants because we are going to be selling yoga pants and yoga wear. So, you just create your store (Screen message: “Sit tight, we’re creating your store!”). It looks like it is taking a little bit of time here. All right. Success! From here it is just setting up everything. I am going to fast-forward through a lot of this for your sake. All right. It looks like we are actually in the thick of things here. All right. Our trial just started. It is not necessary to select a plan yet. There is a little more that – All right. What (more…)

 

In this video, we’re going to talk about how to start an online store and internet business with no money and. So my first question is if you’re looking at this video why do you have no much some money but let’s assume you had no money what is the best way to do it well obviously you need money for an internet connection all that stuff I guess you could use the library.

So let’s say that you could use the library which has free internet okay. So what’s the next step well what I would recommend is starting with Kickstarter you could possibly do eBay or possibly do Amazon as well but we’ll talk about why that has some issues. So I would start with Kickstarter you don’t need any money to start a Kickstarter page it is 100% free they take some fees there’s a lot of reasons but I’ll do a whole separate video on why I recommend starting a business as a Kickstarter and some of the quick ones are you get to do you do a lot of the work for free you just build the website you do a lot of the marketing all that kind of stuff can take place for free and then you generate a bunch of money you have days in the sense a Kickstarter in 30 days to raise as much money as possible and what this does is it triggers scarcity in people’s mind which is one of the psychological triggers people say oh my gosh I only have 30 days to buy this product and you don’t even have to give them the product right away. So you’re able to raise money and then go take that money and create your product. So that answers the question of (more…)

In this video we’re going to talk about why starting an online Dropshipping store is a waste of time now disclaimer I’m about to piss off a lot of people and you know what I have some friends that do make money with Dropshipping but I personally think it’s a waste of time for a lot of reasons number one I think it’s a waste of time because you are building something that someone else can copy. So easily if I want to if you’re selling the Dropshipping website and I want to start a Dropshipping website selling the same products I can do it no problem the one thing I will say to that is yes you might be able to build better SEO or better content over time but I think those days are numbered I think that Amazon is going to be taking over a lot of those websites the reason a lot of people will go to Dropshipping website is maybe they need to buy camping supplies.

So they’ll go to your camping drop shipping website but you know what pretty soon all those people are going to be going to Amazon it’s already happening Amazon I think and the numbers might be a little bit off but something like forty to sixty percent I don’t know the exact number forty six percent of all ecommerce transactions happen on Amazon. So drop shipping isn’t really what I’d recommend I’d recommend building a brand I think building a brand building a company for instance I came up with this company performance nut butter it’s an it’s a nut butter an individual servings pack nut butter geared towards athletes and it’s a brand that I can sell on my own website I can create an Instagram page I can still (more…)

It is the time in the course for this module on action items. This is the first one, the first time for you to do an action item. You paid money for this course, so it makes sense for you to actually just write down one to three goals and these have to be measurable things. I will use the example of my goal which is to make $5,000 within three months of starting this business – a $5,000 profit in my hand.  The next step is to write down why that is your goal. If it is like my goal of obtaining $5,000, why do you want $5,000? What is it going to do for you? Is it because you want to take a better vacation this year? Is it because you want to whatever? Try to go as deep as you can on this and really dive down to determine why you want to do this because if you do not have a good “why ” you probably are not going to be motivated enough to take the effort that it is going to take to create a successful ECommerce business. So, really dive deep on that one.

After that, talk to three people in your demographic. I am not asking you to do a lot here. Just three people talk to them and try to figure out if your idea is actually a good idea. What can you learn? Maybe you need to pivot slightly. Maybe you should be going this way but you just need to go a little bit over here. So, talk to three people in your demographic. It is not necessary for you to do anything super formal. I do have links below on worksheets that you can use when asking questions, but that is (more…)

I will be launching a Facebook course designed for beginners in just over a week (launch date August 10th),

Not doing proper targeting for facebook Ads is ONE OF THE BIGGEST MISTAKES people make with facebook ads and how to avoid it!

In this video, I share

How to steal your competitors targeting
How to pick profitable audiences for your Ads
and some of my top Facebook Ads techniques

In this video I’m gonna tell you the number one reason why people fail with Facebook ads and how to fix it I’m actually going to show you a screen recording in just a minute on exactly how to fix it but the number one reason is poor interest targeting people I see all the time do not know how to target the right people they don’t have a small enough audience they’re not doing a lot of different things properly and we’re going to look and this is a secret technique that I found out you can actually see people that are advertising to you can see why they are advertising to you can see the specific demographics that they pick you can see the type of audience that you’re in with them and one of the common themes this is another little tip before we get started is that a lot of people are either doing retargeting because you visited their site which works extremely well or they’re targeting you because you’re similar to a customer list that they have. So let’s jump in to Facebook Ads and I’ll show you how you can see why people are targeting you and how to fix your interest targeting the first thing I wanted to show you was this neat little trick on how you can basically steal your competitors targeting information after I show you this trick (more…)

 

In this video, I am going to be showing you the first day of me hiring two assistants. I am going to be showing you what my Skype calls with them look like. Now, I adjusted the process in hiring these people and my new process is a little bit better. But, let me show you what I used to do. Currently, what I do now is I still have the Skype call but it is a little bit more automated. So, for your viewing pleasure, here are the videos. Let me know what you think in the Comments section down below and if you are enjoying this video, make sure you do not forget to Subscribe.

Transcript of Skype call with Mary:

Travis:  Let’s get started.

Mary:    Oh, okay. I’ will turn on my camera.

Travis: Okay.

Mary:    Sorry. I am at my parent’s house.

Travis: Okay. So, are you on a laptop?

Mary:    Yeah.

Travis:  You usually use a desktop, though, right?

Mary:    Yeah.

Travis: Are you connecting Dropbox to the laptop or to the desktop?

Mary:    I have a laptop for the Dropbox.

Travis: Okay. You might want to connect the Dropbox to the desktop because you are going to be doing a lot of video editing and stuff and it might be easier doing it on a desktop than on a laptop.

Mary:    Okay. All right. Okay.

Travis:  How big is – Do you pay for Dropbox or do you have the free version?

Mary:    I do have the paid version.

Travis:  Oh, you have the premium version.

Mary:    Yeah.

Travis: Oh. We will figure it out. Because the other thing is, I wonder if you could have two Dropboxes? I know you can definitely have two accounts, like two different window accounts or whatever and like maybe like a work account and a fun account. Then they can have the fun (more…)

In this video, I am going to show you how to create an AdWords campaign. An AdWords ad will do all the work right here so if you have never created a campaign before you are probably going to when you log into AdWords and see a screen like this.

So go ahead and click “Create Your First Campaign.” In this video, I am also going to show you all of the tips and tricks that a lot of people leave out but that are very important. So for this one, I am creating an ad or I am creating a campaign called Yoga Pants. I might change that to Yoga Pants Colors. You will see why in a second. So, as we scroll down you see Google Search Network, include Search Partners sure but we do not want the Display Network so we are going to click up here and go to Search Network Only. All right.

So, Google Search includes Search Partners that is fine devices ad will show on all eligible. We do not want that so we will come back later and we will fix that. For me, I only want United States so I am going to click there Bid Strategy Maximum. I am just going to put a dollar amount right now. It is artificial and then five dollars per day which is what I recommend if you have never done AdWords before. That is probably like a pretty typical amount. Some of the cool things you can do are these different extensions. The site links extensions pretty good. That is a different video though that is out there. That is a whole other topic talked about so I am going to go ahead and click Save and Continue. All right, for the landing page I am (more…)

In this video, we are going to talk about the power editor so the first thing to do is to actually get there. You can get there by clicking up here and going to Power Editor. Power Editor has a lot of very powerful tools that the regular Ads Manager does not. In fact, a lot of the time when they roll out new features, they will have it come out first in power editor and then later in ad manager – maybe never in just Ads Manager. In fact, lead ads, which if you watch a lot of my videos, you know that is one of my favorite, favorite types of Facebook ads. They originally came out in Power Editor and then later came out in Ads Manager. They never come out originally in Ads Manager. So, now we are here in Power Editor. There are a few things to know. One is if you make a change here you have to review the change and then you can add it. So, I have this campaign Test Website Clicks. Let’s go ahead and say – let’ say I wanted to edit this (Test Ad Edit women 45 – 60). Then say I wanted to make it 30 and adjust the budget. You would see it says Review Changes – It is having some issues there but basically the moral, the story is you see it says Review Changes, so you have to Review Changes and Continue before it will actually get set up in Ads Manager.
Let’s take a little book around Power Ad Editor now. The first thing to look at is these are all loops. This is the Campaign Level. This is the Ad Set Level and this is the Ads Level. If you were to click on this, (more…)

 

In this video, I will show you how I give tasks to my virtual assistants. This is a question I get all the time. Let me show you both the Virtual Assistant Task Spreadsheet, which is one of the ways I use to communicate, and the videos that I show to my virtual assistants, which is the other way.

So, let’s start with the Virtual Assistant Task Spreadsheet because this is very important. You will see that I have a few different columns here:  Task, Task Description, Due Date, etc. You will see I have one column hidden right now. I will explain later why that is hidden. For now, I will show you Due Date, Priority, Progress, and Notes. ‘

For the most part, the Task, Task Description and Priority are the most important columns. I have a three-point priority system. If it is a Priority 1, it needs to be done right away. So, this one, for instance, is a priority one. This means I want it done before any of the other tasks. Priority 2 is slightly lower, so try to get all the Priority 1’s done first and then go to the Priority 2 tasks. Then, if you have time left, go to the Priority 3’s. This does not mean that the Priority 3 tasks are not important. It just means that they are not time sensitive or maybe they are not quite as important.

As you can see here, I have a bunch of different tasks but let’s use this one as an example:  Add Amazon Color Based Ads. I am doing ads for Amazon and here you will see it says, “Watch ‘Make the Color Specific Ads for Amazon.’” Within my Dropbox, I have a “VA” folder. I will show you what it looks like. I have a (more…)

 

In this video, I am going to show you how to find out what items and how many items have sold through Amazon. So, first of all, it is pretty much no matter where you are, go up to the Business, then Business Reports. I believe, let’s double check. Yes, that is right. Then you are going to go to Detail Page Sales and Traffic. You can actually change the range here. So, this is last month. First of all, you can see that we sold 31 of these items. We probably want to start stocking more of them. We can look down and see what items we want to actually add into FDA. We do not want all of our items in FDA.

One of the things we could do here is changing the Date Range. So, let’s say we want to go all the way back from the point where we started selling on Amazon. We can create the graph and you can see All­­­­­­­ Rights. The order is descending. Then, we can look through this. We might even find things that we are not selling on Amazon doing Amazon Prime. If we want to, we can go through and look at it. This is really helpful.

You can also see things like your Session Percentage, Percentage of Paid Views – all kinds of different things. You can see what percentage of people actually purchased your product, how many sessions, how many times people come to your page and view it. And, then, from there you can figure out total product sales. This is very helpful when trying to figure out what items to actually sell on Amazon.