This is a quick recap for day 16 and 17 is starting the Kickstarter a lot of really cool things happening in these last two days I actually have a full explanation of my exact strategy my marketing strategy as far as it deals with podcasters I filmed it right before I talked to rob walls and Rob Wolf’s if you don’t know is a really big deal. So it’s really cool that it came on my pocket very big deal within the whole paleo and CrossFit community. So I don’t want to spoil that I’m gonna I’ll save that for right after this quick update but here’s a list of some of the people that I interviewed just a small handful of the people I had Tristen Haggard who is a YouTube guy really big on keto a good decent YouTube following really fun conversation.

I really enjoyed that one I’ll play a little sample of that in the video as well I have Matt and Megha who have a YouTube channel all about ketogenic Kido the ketogenic diet basically really fun conversation with them as well Cristina’s Yardley oh I’m Carly oh I’m pronouncing the last name wrong do a clip of that maybe even a clip of her talking about her name because I can’t pronounce it apparently rot yeah like I said Rob Wolfe also had on it got his spin on the podcast before he is Dr. Andrew Hill I’ve actually done he has the program where you can do neurofeedback and if you go to my Instagram it’s I think it’s just tried to smart the awning or Travis Marziani go my Instagram actually have pictures of myself doing neurofeedback I got a check which is like a brain mapping before and after the training (more…)

In this list I’m going to show you how you can create your own brand and here as you can see I have a couple different logos and a couple different brands that have become wildly successful. So we’re gonna use some of the principles that they’ve used I’m gonna show you how you can create your own brand and keep in mind that you are gonna have a different strategy than a lot of these big brands you have a different size budget. So your branding is gonna be a lot more niche down this is gonna be one of the principles that we underscore over and over again. So first off with creating your brand you need to know what is your niche.
you’re not for everyone you’re not McDonald’s you’re not you know whatever you’re not the big you’re not Walmart you’re not this big brand you’re something there’s something specific about you why do people want to come to your website and buy from you ask yourself that over and over again why would someone buy from me versus Amazon that’s really the key question Amazon is the big you know 100-pound gorilla in the room they are the giant you’re up against them.

So what makes you special and why would someone want to buy from you we’ll come back to this later but this is a very important point. So the next thing we’re talking about here is creating an avatar who’s your ideal person that would buy from you we’ll talk some in-depth in depth about how to create an avatar but this is really important for you to do early on in your business because you’re going to come back over and over again to this idea. So after that, we’re going to talk about (more…)

It’s a beautiful day here today in Santa Monica I’m I think it’s day  I’m working on the Kickstarter I woke up a little bit early and working for a few hours already but I had to get outside because it’s just I mean it’s amazing today. So these are the lemon trees I showed yesterday. So one of the things I like to walk I want to take a walk every day and I come over to this park check out on the lemon trees but anyways let’s get back to business. So I have a list of things like I showed yesterday as well that I write down every day. So I’ve already done some of these the first one was emails I in MailChimp I created a bunch of newsletters for different groups. So I have my how to do your s email newsletter group I created an email for them saying hey go join the performance and up at our launch group send the same email out to the effective e-commerce list and I’m going to send out a similar one to friends and family on top of that the people that have already signed up for the performance nut butter list I did not tell all of them about the Kickstarter or the Kickstarter the product page I the Facebook you know product launch page that’s the way to say it.

 

Some of them I didn’t tell because basically what I did is I’d send them an email as soon as people sign up for the board the email thing saying hey you know my name is Travis follow blah this is what I you know this is a little bit about the product what do you do for fun and people that responded to that email (more…)

All right I think this is day 13 it could be wrong on the day number maybe day 13 or 13 I’ll get that number straightened out but this is a rehash of what I did. So today actually filmed everything I did for the day for the first time I’m gonna try to do it in a really cool lab and try to show the whole process let’s do a recap of everything I did I did a lot of version of different thing I did a lot of Photoshop work today. So I created version of the by label I’m gonna put on the jars I already had a by version I’m going to do a by inch version with a new updated one I got feedback from people and they said that it probably better when I send out these jars to influencers for it to go all the way around I did that I also did version .edit with the business card. So I’m going to hand out business cards when I go on my road trip during my Kickstarter and the hand out business card it’s not going to be about me but I got my name on it it’s going to be on one side hey please you know go to this website if you want to get some performance nut butter on the flip side it’s going to show the benefit it’s only version. one of the big lessons I learned from this is that I like doing that kind of iteration I like doing an iterative process. So that’s one thing too it helps with my creativity.

It’s kind of filtered a little bit of waste cuz I did version 1.0 of the by and I realized I should probably hire someone to do (more…)

In this video I’m going to show you how to use Google to help you do some research on finding your niche on a bunch of different things one of the first things we’re going to talk about is the keyword planner. So this is you know the keyword tool is it’s a lot of times referred to you can just type in a keyword planner into Google or go to this URL keyword planner the first thing you’re gonna need to do is gonna need to sign in to AdWords. So let’s go ahead and do that and if you don’t already have an AdWords account I get a Gmail account I mean you’re gonna need a Gmail account a lot. So I’ll go ahead and do that and you don’t need to necessarily be spending money with AdWords to be able to use the keyword planner either which is nice. So let me show you how it works. So a lot of times what I do is search for new keywords using phrase website or category you can also get search volume data. So if you have a lot of words you want to get search volume data from you can use that multiply keyword list to get new keywords I mean all these are pretty self-explanatory get click and cost performance forecast that’s more for later on with when you’re actually doing.

AdWords. So let’s start with search for new keywords using a phrase website or category. So I’m trying to decide at this point what I should name our company that’s what we’re gonna use for this. So should I some things I’m thinking of yoga pants yoga clothes yoga wear maybe. So let’s say get ideas. So these are a group ideas I don’t usually look at (more…)

In this video I’m gonna show you how to use Google to help you do some research on finding your niche on a bunch of different things one of the first things we’re gonna talk about is the keyword planner. So this is you know the keyword tool is it’s a lot of times referred to you can just type it in keyword planner into Google or go to this URL keyword planner the first thing you’re gonna need to do is gonna need to sign in to AdWords.

So let’s go ahead and do that and if you don’t already have an AdWords account I get a Gmail account I mean you’re gonna need a Gmail account a lot. So I’ll go ahead and do that and you don’t need to necessarily be spending money with AdWords to be able to use the keyword planner either which is nice. So let me show you how it works. So a lot of times what I do is search for new keywords using phrase website or category you can also get search volume data. So if you have a lot of words you want to get search volume data from you can use that multiple keyword list to get new keywords I mean all these are pretty self-explanatory.

I get click and cost performance forecast that’s more for later on with when you’re actually doing AdWords. So let’s start with search for new keywords using a phrase website or category. So I’m trying to decide at this point what I should name our company that’s what we’re gonna use for this. So should I some things I’m thinking of yoga pants yoga clothes yoga wear maybe. So let’s say get ideas. So these are ad group ideas I don’t usually look at that I (more…)

In this lesson I’m going to teach you a little bit about some mindset behind a successful Ecommerce store and don’t skip this lesson I really think there’s some big concepts in here that are going to be very helpful we’re going to talk about some of the different things I’ve learned mindset wise and big concept wives and starting my business that’s helped just catapult and like really rocket my success with my Ecommerce business so one of the first things is invest your money wisely and if you’re watching this course you already know that but one of the ways to invest your money properly is spending it on knowledge I see a lot of people in their first starting at you commerce business one of the biggest mistakes they make is they think they can do everything themselves and we’re going to touch on this again later and the truth is it’s worth spending a little bit of money on knowledge you guys bought this course I think that was just a genius thing I was to be honest too dumb when I was first starting my store to know to do that I thought I could figure everything out myself so what I ended up doing was kind of spinning my wheels so spending money on knowledge when it comes to you commerce but business is just a genius way to do that and you can hire experts that’s one way to do it I recommend you know depending on how much disposable income you have books are a really cheap way of learning things about Ecommerce you can also do things such as buying courses like this so spending money on knowledge is great and also time savers this is another thing that I see a (more…)