In this lesson we’re gonna talk about designing your home page and your home page is extremely important because it’s represents your entire company it’s the first page most times people will land on it’s the number one visited page on your site I guarantee it when almost anyone looks at their Google Analytics data you’ll see that your home page is by far the most visited page on your website which means there’s a lot of potential you get to display your message there’s a ton of great stuff here. So in this lesson we’re gonna talk about a banner for your home page that’s the typical design you’ll see is right on the center there right in the middle there’ll be a banner I’m gonna give you some tips on how to design an effective banner then we’re going to talk about products another thing you’ll see a lot of times is underneath the banner there’ll be products that are added to the homepage and there’s good reason for that and. So we’ll talk about some of the reasons behind that and another thing I want to talk about is displaying your USP.

So your unique selling proposition your USP is what why you’re in business it’s the whole reason people would rather come to you than come to Amazon and you really want to make this very apparent on your homepage really every page of your website but let’s stick with at least your homepage for right now. So your banner. So the first thing people are gonna see when they come to your home page is your banner and I’m not saying you need to have a banner but pretty much every e-commerce site has a banner and there’s good reason for it. So one of the things (more…)

 

Welcome to the second episode of the Effective Ecommerce Podcast and in this Podcast we’re gonna become we’re gonna be talking about how to come up with an idea for your online business and we’re gonna go over a bunch of different techniques and I got to start off and let you know this question kind of bothers me a little bit I get this question a lot it’s a very very common question how do I come up with an idea for online business and the truth is it bugs me because I have so many ideas if you’re serious and you need an idea for an online business email me Travis that effective you commerce com I’ve got about twenty or thirty ideas that I just don’t have enough time to start but that doesn’t really answer the question so let’s talk about how some tangible things on how you can come up with an idea for your online store so the first thing I want to say is definitely check out the e-commerce success pack I have for free you get Effective Ecommerce comm success pack all one word or you just go to Effective Ecommerce comm and you’ll you’ll see it there but in that I actually have a worksheet that’ll help you come up with an idea but let’s go over some of the techniques from the worksheet and some of the techniques on how to come up with an idea the first thing I’d say is look around you where do you spend money on what do you spend the most money on and what I mean by this is what do you spend money on that other people do not for instance for me one of the things I saw that I spent money (more…)

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In this video I’m going to set up a complete Shopify store in just four minutes seriously just four minutes I’m gonna have a little timer down over here we’re gonna count it down now at the end after I’m done setting up the store. So basically in four minutes of a usable store but after that we’re gonna spend a little bit of time doing an overview of Shopify and showing you how you can enhance your store because it’s one thing to have a store that works it’s another thing to have a store that people want to buy from but this is the amazing thing and this is why I promote Shopify and I love Shopify is it. So easy to use literally what other platform can you set up a store in just four minutes. So let’s get started with that I obviously I have an offer as well on Shopify if you’re interested in Java file I’ll talk about later in the video but let’s get started and let’s set up a Shopify store in just four minutes the first step if you want to start an online store you can go to effectiveecommerce.com Shopify this whole if you go to this link it’s my link it’ll give you a free -day trial of Shopify plus have used my link to sign up I will give you a free -minute one-on-one consultation of course you can just go to Shopify calm if you don’t want to do that. So I’m gonna go here the link is also up in this right-hand corner if you want to take advantage of that -day free trial plus a -minute consultation. So once you get here let’s start the timer you’re gonna enter your email. So I’m just going to (more…)

Day 27 the launch is getting really close I did a lot of big things I was actually up in Valencia for most of the day not the entire day actually on the drive up to Valencia which is where B dancer mount main he Commerce company is located I did in interview I did it well it was with the same guy that directed my Kickstarter video but he went in and did an interview I think it turned out really good I really liked especially it was all just very natural he would ask him questions and I’d respond it wasn’t pretty thought-out at all I was happy I think it helps the fact that I’ve I talked to the camera. So often anyways that I wasn’t super awkward about it that’s debatable the other thing I did was I got mock-ups. So this is performance nut butter let’s see it hopefully that focuses we’ll see if it goes a little shiny.

As you can see on this side this is the original box you know I’ve bought a box of nut butter in the store but on this side we put stickers. So all we did is I bought the sticker paper at Office Max Ross kilometer scale had one of the girls that work at the dance where do this design because I have to do the illustrator file that the guy that I hired to my logo he also I hired him also to do the jar label and we took that file and we basically created a this logo on Adobe AIR we created these designs printed it on sticker paper and then just you know place it on here.

These back ones aren’t quite as legit is these front ones now you know I (more…)

 

Welcome to the Effective Ecommerce podcast I’m your host Travis Marziani. So I want to talk a little bit about what this podcast is all about and then I want to go into my story. So this first episode we’re just gonna give a general overview of what this podcast is about and how I got started in Ecommerce. So first off the first thing I want to say is this podcast the first  40  episodes or. So I want to do a complete ecommerce course everything I wish I would have known when I first was starting my ecommerce company and I learned a lot from listening to podcasts and I wish someone would have just said hey here’s step    here’s the A through Z now obviously this isn’t gonna be as complete as it possibly could there’s things that I don’t know about Ecommerce still there’s a lot I still don’t know about Ecommerce but my goal is to take everything I know about Ecommerce and condense it down into this let’s call it an audio course that I’m giving out for free as a podcast. So first off let’s talk a little bit about my story. So my name is Travis Marziani and I started in Ecommerce about five years ago I had a job at a corporate job I quit that a little over four and a half years ago I pretty much quit it cold turkey I wasn’t making any money on ecommerce and I don’t recommend that for everybody I think if you’re young and you don’t have a lot of responsibilities that makes sense which I was and still I am but for a lot of people that I know the right route is to instead just do it as a side hustle. So (more…)

What’s up everybody! So I got some updates on what I’ve been working on with Performance Nut Butter things are starting to get really exciting things are starting to get real I finalized the design for my pouch me and my box I’ll put a little snapshot right here of what that looks like on top of that I put version 1.0 of the Amazon page and that’s just going to be for the jar I’ll show a little bit of footage of what that looks like and how to do that pretty easy process. So that basically just putting up my first product for this new company Performance Nut Butter up on Amazon very excited about that it’s not perfect there’s gonna be a lot of tweaking a lot of adding that I do soon enough I also applied for a trademark which only took about an hour I I’ll put up a little bit of footage of that I didn’t record a proper video of that I just recorded my screen as I did it because I had no idea what I was doing and I didn’t want to do a how-to video when I have no idea what I’m doing and you know to be honest I don’t even know if I did it right. So I’ll put a little bit of footage on what I did there but basically it’s um I applied I looked at other people’s trademark to make sure that I’m not infringing on anybody’s trademark which I don’t believe I am plums nut butter is a pretty unique idea by that I’m not trying to toot my own horn I’m just saying it’s different it’s not something that I’m not going to be hopefully infringing on anyone else’s patent or trademarks but you (more…)

It’s a recap of day 26 a lot happened today one of the big things they did today was actually interviews and mastermind. So a lot of conversations. So the first thing one of the first things I did today actually was an interview with this guy’s name is Raj Patel he does I think I’m gonna mess up the name but basically he’s a Kido coach he held I think it’s my Kido coach column I’m not exactly sure on that but I interviewed him for the height of your twenties podcast he’s excited for the product I’m gonna send him a test jar see what he thinks about it. So that was one of the first things they did on top of that I can’t even read sometimes I can’t read my own writing I build my online store podcast yeah I reported that. So that’s what you know I record it right here I got my year mic which is what I recommend it’s about bucks which is pretty cheap. So like a realtor might be even or bucks pretty cheap for high quality mic I just record it straight into audacity I also did the mastermind and I went on a podcast which is rare for me I haven’t been on many other people’s podcast it was a podcast called land geek glam geek I believe and what was really interesting about it was when I showed up they didn’t even know how I got on their own show they’re like how do you how do you book this time.

I guess I did it at a time they don’t normally book a show and they didn’t really know who I was and I told them I convinced them I told my story and (more…)

Hey everybody so I haven’t been doing a lot of the blog vlogs I guess actually technically for Performance Nut Butter but let me catch you up right now everything that I’ve been doing and I to be honest I haven’t been doing a lot of work on Performance Nut Butter and this is the way that I work this is my brain I kind of get I like to work and I really like to work really hard at one project but I kind of run out of steam I run out of ideas for that projects can I like to move over to a different project so Performance Nut Butter is kind of in this stage right now where I don’t have any products to sell I don’t have any Kickstarter really like I’m not trying to it doesn’t make sense for me to put in a ton of effort to continue to presale so I’m working on some of the other businesses I have the Effective Ecommerce this this company but more specifically be dancewear for the most part but I have still been doing some Performance Nut Butter stuff and I’m gonna kind of fill you in up to what I’ve been doing up to now basically what I’ve been doing with Performance Nut Butter and then I want to start vlogging regularly I want to vlog every day I work on the business I want to try to vlog I’m gonna skip some I’m gonna miss some here and there but let me catch you up on some of the big things I do and I have it written down but some of the big stuff I’ve been doing is the packaging that’s probably the number one thing I’ve been doing so now that I have (more…)

 

In this episode Travis talks about his top 7 Ecommerce tips for right now.  He talks about Email Marketing, Chat bots/Facebook Messenger ads, Facebook ads, PLA’s, influencers, Youtube and more.

1. Email Marketing
   1. You are doing it wrong
   2. Automation is key
   3. Different buckets, non buyer, someone that bought once and repeat buyers, another one is VIPs
   4. More about automation
   5. Newsletter
   6. Whole episode in my new podcast
2. Chat Ads Facebook Messenger
   1. New
   2. Don’t miss the boat
   3. What it is
   4. Eventually spend a month on this
3. You’re doing facebook ads wrong
   1. List of notes
4. Product Listing Ads/ Google Shopping
   1. This is one of my favorites
   2. Whole episode in my new podcast
   3. Whole episode on this
5. Influencers
   1. Make it win win,
   2. Actually make them win more
   3. Get a few big names or really big wins
   4. Maybe a month
6. Keep Learning
   1. The most important thing
   2. You are going to be successful
   3. New podcast is perfect for this and my youtube channel, also if you are an expert in some field reach out to me I would love to interview you or learn from you however I can
7. YouTube all day long, also podcasts
   1. The power, search