In this video, today we’re going to talk about how to start an online store right now how’s our online store today! we’re going to talk about the different types of online stores the different places you can start an online store this is going to be a really quick overview on everything you need to know on how to
start an online store so first off there’s a few different platforms you can go if you go with Shopify you can go with Amazon you go Etsy and there is a few others we’re gonna get to the pros and cons of all these but I think the
first thing we need to talk about is what are you going to sell now there’s a
few different options you have you can create your own product which I highly
recommend if there’s a lot of benefits to do than that you can white label a product and if you don’t know what white labeling is it’s basically where you
have a product that’s already made in China that that’s already been done over
and over again and you just stick your brand on it so an example of this might
be a handheld fan so if you have a handheld fan and it’s the same handheld
fan everybody has but you specifically stick your logo on there and the benefit
of that is it’s your brand basically now I don’t recommend this because it’s not
a huge competitive advantage another example is reselling you can buy products in bulk and can buy the products at wholesale for about half off and sell them online and try to make up that margin the last option I’ll talk about and it’s very popular right now it seems like a lot of people are interested in this is drop shipping so what drop (more…)

In this podcast episode I have free marketing ideas for you in your online business. We’re going to go over all of them and a lot of these we’re going to go over in more detail. In either future episodes or we’ve already done an episode about but I think this is a great topic, because a lot of people when they’re starting an online business when they’re starting any kind of business their first thought is how can I make this profitable for free? And then, obviously later on there they realize that it’s worth money to spend money on advertising but at the beginning stages at least for most people I think they want to do as much of the free work as they can and I think that’s fine so I want to answer all those different questions these are the top 15 ways that I’ve personally found to be best if you’re doing marketing and you don’t want to spend a penny.

1. SEO – we’ve already done two episodes nose so I’m not going to belabor the point here if you want more information on this one listen to I believe its episode 13 and 14 but basically the quick version is trying to rank higher up in Google for different keywords

2. Content Marketing – so funny enough this kind of goes in with SEO and we’re going to talk about this in depth I think in the next episode or pretty soon in a future episode here the content marketing is very important for a number of different things but it relates to a search engine optimization or SEO because of the fact if you can create really cool content pieces people will find you through Google so an example of this might be seven kudo (more…)

1. Intro
   1. Two pronged approach
2. Get Emails ->Facebook Group
   1. Get Emails / Build an Audience
      1. I Used Instagram, give away
   2. Start a Conversation, automated email send (free ecommerce success pack)
   3. Get them into a group
      1. Why FB Group is important
3. Influncer Iterviews
   1. My Podcast
   2. Interview

In this video, I am going to set up Facebook Pixel in Shopify.

1. Go to your Facebook Ads Manager.
2. Click dropdown then tools then Pixels it takes a second or two to load up.
3. Click add data source then Facebook Pixel.
4. Change create pixel name then click create.
5. Copy Pixel ID then go to the Shopify account and paste it.

In this videos, We’re going to go over the pros and cons of Bigcomemrce and Big Cartel. We’re going to talk which Shopping platform you should use to start your online business. So let’s get right into it right now.

Pros:
Bigcommerce
-Great right out of the box
-Good Abandon Cart
-Partnerships with Alibaba
-Customize the Templates
-Import and Export CSV File
-Blogging
-Great Customer Support

Big Cartel
-Geared towards “artist”
-Simple Small Store
-Free Version

Cons:
Bigcommerce
-Selling Limits $50,000 for basic
plan
-More expensive

Big Cartel
-Harder to use
-Only for small merchants

Let’s talk about Shopify I know we are doing Bigcommerce vs. Big Cartel but truthfully unless you are an artist you can use big cartel but if you are a serious entrepreneur I wouldn’t go with Bigcommerce I would go with Shopify. 99 percent of the people I would go with Shopify.

So let’s talk about the winner here. Well, It’s a little bit complicated. For 99% of the people, I say Shopify. You can use Bigcommerce. 1% towards Big cartel

Hey, everyone, I wanted to give you a quick update on what’s been going on my new company Performance Nut Butter. Not surprising there’s still more issues but I’m going to talk about all the production stuff all the other issues later in this video because that’s all the stuff that it’s going to be all the stuff that the Kickstarter people want to know about so I’ll do the Kickstarter update after I talk about some of the logistical things that I’ve been doing that I know all your business minded people want to know about so this last week to be honest has kind of been a lazy one I’m going to go off on a little bit of a tangent but the main thing I got done was the home page I redesigned my home page and I’ll show a clip of what I did for my home page but before it was pretty crappy I think I’ve shown it before in previous videos it’s pretty crappy but I basically made it into a sales page including at the end I had where you could buy it right from the home page and if you go to well it’s probably not Performance Nut Butter calm yet but in the next week if you go to perform its nut butter calm you’ll get to see exactly what it looks like right now it’s still on my Shopify you know whatever performance – nut butter -whatever add at Shopify calm anyway so I did that I did the same thing with the product page I added some different little sections I worked on the SEO for it I did the pricing so I figured out how to do pricing and it’s not as straightforward is that what I thought you (more…)

In this podcast episode we’re going to be talking about off page SEO and getting backlinks to your website so I quickly wanted to do a review of on-page and off-page SEO just in case you forgot so let’s go over again on-page and off-page SEO so on page SEO is everything you can do to your website to make it easily readable for Google this is a must everyone should do this as soon as possible off page SEO is basically just getting links from other websites to your website and the more important that website is the better it’s kind of an it’s kind of a voting system it’s kind of a popularity contest in a lot of ways and the quick way that Google calculates what they call page rank and page rank is and it’s there’s a few different definitions of this but the one that I usually talk about is there’s a PageRank of one two three all the way up till ten and ten it’s like there’s almost no websites that are PageRank ten maybe I think Wikipedia might be but even what kopitiam might be a nine Google is probably the only one that is for sure a ten if you look it up but a website likeharvard.edu might be a PageRank of eight and how this is calculated is it takes a look at how many links go in to Harvard and are linking different studies that Harvard does and also it takes into account how many outward links it has so if a website has too many links linking from its own website to others that could potentially reflect negatively on it but not always okay so that’s the first thing I want to talk about and remember Google is just a (more…)

 In this video I’m going to talk about the number one thing you need to eliminate to become successful and the number one thing you need to eliminate is a scarcity mindset. Now wait don’t leave yet I know that sounds all woowoo and you know whatever but let me just let me explain what I mean by this the scarcity mindset is and you hear a lot about this in like self-help books and whatever but the scarcity mindset is always thinking “oh I’ve only got this much money I need to hold on to it and I’m not saying go spend your money obviously out I’m not saying to go rent fancy hotels or anything crazy like that what I’m saying is you’re going to have to spend a little bit of money to make money and you’re going to have to be confident that you’re going to be successful so scarcity mindset is on this end knowing that you’re going to be successful is on this end now if you have this confidence and you know that you don’t have this scarcity mindset you know you’re going to be successful you’re going to look for opportunities to be successful once again this might sound lulu but it’s just how your brain works if you’re always thinking everybody’s out to screw you you’re going to notice every time someone is out to screw you and every time something sucks but if you’re all about and you’re thinking how great life is and how successful you’re going to be you’re going to look wow that’s going to make me more successful I’m not perfect at this I’m not going to sit here and try to say that Wow I’ve got this great mindset and I never have scarcity no I (more…)

Welcome to the Effective Ecommerce Podcast and in this episode we’re going to talk about SEO basics. Specifically, we’re going to give an overview of what SEO is what that means a quick note it’s search engine optimization that’s what it stands for and then we’re going to talk about on-page SEO so let’s just jump right into it there are two major camps of SEO there’s on-page SEO and then there’s off page SEO so we’re going to talk about later in this episode on-page SEO and then in part two the next episode we’ll talk about off page SEO which is also called link building so getting off page SEO means just basically getting links to point to your website getting other web sites to link to your website so before we get into on-page SEO it’s probably helpful to know a little bit about what is SEO what does it mean and why does it work the way it works so SEO search engine optimization is basically just trying to rank higher up in google for the search results so whatever you’re trying to rank for I let’s say for instance for me for my dance clothing company I might try to rank number one for dance shorts I’m not currently ranking number one for dance shorts but just as an example I’m that might be a keyword when someone a keyword is something that when someone types into Google that might be a keyword that I want to rank number one in Google for dance shorts so how do you do this well I think it’s important to understand what is Google is Google some kind of a human that sits back and picks what sites the most relevant not really and I think to understand this (more…)