For us to market our business, we need to interact with people so we can outreach to expand our business. Nowadays, people spend a lot of their time on Social Media. There are tons of social media platforms that you can use but these are the 5 best platforms for Social Media Marketing for your Business.
We all know Facebook, this is obviously the most well known social media platform. Everyone uses Facebook, no matter what age, or what the status is. It is basically the King of All Social Media sites. With growing billion users that connect every day, it is best to market your business with this social media site. And since images and videos do well on Facebook, make sure to include them on your post. Though the organic reach is low, you need to have a Facebook page for your online store to increase your market and increase your sales as well.
You can check out my video below about more tips and techniques on how to market on Facebook:
Pinterest is another useful social media platform in marketing your products. In this site, people pin the things that they like, their interests and put it on their board. If your business is more on products, it is best to use this site. It is also good for DIY’s because it’s more like a catalogue. Like any other social media platform, friends, strongly women, can like, share and pin their friend’s board or platform which is best for marketing your business because it can spread very fast. Once a user clicks the link, you can direct them over to your site, or you can do an email capture so you can share with them similar things about what they pinned and that’s marketing your business at the same time.
You can check out my 6 Pinterest Marketing tips through the video below:
- YouTube
Videos are just better for engagement and that’s how great YouTube is. It has great SEO value, easier to search keywords. There are stuff that you wanted to introduce to your buyers that are harder to do in an article but is much easier through a video. It is a great strategy for your business because it gets huge amount of traffic with minimal effort. It is great for creating connection with the viewers as they can comment and respond easily. It is more interactive that’s why it captures everyone’s attention most especially younger people.
You can check my full length video on how to properly do YouTube for Marketing, check out this video:
Because Twitter allows you to tweet only 140 characters, you have to make sure that it’s punchy and that it matters. It may probably not have as much value for marketers but it’s really great for outreach. You just have to optimize it despite its limitations. You could probably promote your discounts here and make contact with your customers.
If you want some more ideas on how to properly use Twitter, check out this video:
Instagram is a great and cool site to interact and connect with your socially engaged customers. Instagram, as we all know is purely photos and nothing but photos so customers don’t have to read too many articles. And since it is about photos, it is much hipper than Facebook because the audience are the younger crowd, probably 30’s or 20’s something. It is great for new customer acquisition because they will just look into your feeds, and if it’s catchy, then they will probably follow your account.
You can check out my video below about more tips and techniques on how to market on Instagram:
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If you wanna know what to post on these Social Media Platforms, you can check out this video below: