Instagram, since it became a property of Facebook, now allows users to advertise on this platform, and it is an excellent way to push your online store to a wider audience. Instagram boasts of about 400 million users and the field of advertising on Instagram is relatively new as so many people do not use it yet.
How to advertise on Instagram
If you intend to advertise on Instagram, you will have to activate it via the Facebook advertising platform as Facebook owns Instagram. The cost per click or CPC is tagged at about one dollar and is quite reasonable and this depends on the target audience.
Tips for creating ads on Instagram
– The creative aspect
People want to see an image that looks both beautiful and native, so this crucial in the creation of an Instagram ad. The more native the ad is, the more it will draw the attention of potential buyers. Also, if the ad looks too formal, people may scroll away immediately they realize that it is an ad, but when it look natural, it catches the right attention.
– A mobile landing page
This is also very crucial as Instagram is a mobile application and is rarely used on personal computers, an optimized mobile landing page will make it easier for your proposed audience to access your online store from the ad. If the landing page is not optimized, it will discourage the Instagram users who wish to view your store from their mobile device. You can solve this problem by using email capture so that when users click on your ad, it will take them to a landing page and redirect them to sign in with Facebook. Users can then sign in with Facebook on your website, and it will make the process much easier for them to access your site. This trick is legal according to Facebook’s terms.
Is advertising on Instagram right for you?
The answer to the question asked above is entirely dependent on the demographics and who the market audience is as Instagram has a younger demographic. Since 41% of the users of Instagram are between the ages of 16 to 24 and 35% of Instagram users are between the ages of 25 to 34 and it shows that it is a young demographic. You should think about your brand and the audience you are trying to reach because if it falls within this demographic, it might be worth the risk.
Ideas for your March content strategy
I would recommend two tips for your March content strategy. The first one is St. Patrick’s Day, which is on the 17th of March and the second idea, is spring, and you could talk about spring DIYs, spring cleaning. When using the St. Patrick’s Day content, you can do something related to an Irish tradition, write content which is likely to go viral or semi-viral. For example, if you have a dance clothing company, you could do an article on seven Irish dance tradition, or if you have a fashion company, you could write about fashion which is trending in Ireland. If you run a home interior product company, you could write about how to decorate for St. Patrick’s Day.
With spring, you easily use DIY tricks in your content as that season is a happy one and the audience will be willing to try these methods out. Attempt to tie in your brand to the ideas and create great content for March content marketing.