In this video, I’m going to share with you seven AdWords secrets including step-by-step examples of how to implement these different secrets. So let’s jump right into it let’s go over what all seven of the secrets are right now and then later in the video we’ll go into each one in detail number one is find by intent keywords and this is a very specific type of keyword number two is find a ton of negative keywords and I have some tips on how to find really good negative keywords number three write powerful ad copy and we’ll go over how to do this in details later in this video number four review your ad words and this is a huge mistake.

Many people make is they don’t review their ad words and we’re going to talk about how to do that and some specific secrets and specifically how to review your ad words number five set up shopping ads if you’re gonna be doing AdWords don’t just do regular text ads also set up shopping ads number six if you’re gonna be setting up the shopping ads anyways find keywords from your shopping ads and I’ll explain later in this video what I mean but the quick version is your your shopping ad abs are gonna go for a bunch of different search queries Google will show it for a bunch of different search queries what you’ll do is you’ll find the keywords that convert and make them into regular text ads and finally number seven retarget retarget using display ads and also to be honest Facebook Ads once you get people to your website you’re getting this qualified traffic to your website your goal is to retarget them and it’s not that expensive it’s one of the it’s one of the cheaper methods of paid advertising other than maybe email marketing it might be the cheapest. So we’ll talk about that in detail later in this video let’s get into each one of these seven secrets right now. So secret number one is finding by intent keywords. So what do I mean about this what I mean by this is when someone’s searching something in Google do they have the intent to actually make a purchase or are they just in research mode. So how can you determine this well let me give you two different examples and then hopefully you will see if you understand the difference?

The first thing is we’ll use the first e-commerce business that I started which was actually a dance clothing business as an example. So someone might search in Google something like dance shorts now that’s not really a buy intent keyword sure if someone searching for dance shorts may they’re interested in buying but maybe they’re just interested in finding out what kind of fabric they need to make dance shorts maybe they’re interested in just pictures of dance shorts maybe they’re a pervert and they’re just looking at girls in dance shorts one of the 100 different things. So that keywords probably not a great keyword to target in AdWords. So what’s better maybe high waist and shorts that’s a little bit better because it’s a little bit more targeted there’s you know a smaller pool of people and someone is looking for high waist and shorts is probably more likely in a purchasing mindset but the best-case scenario would be ivory dance shorts because someone looking for ivory dance shorts probably is ready to purchase they’re searching on Google for a company that sells these.

Generally speaking you’re gonna want more of a longtail rather than a short tail keyword and what does that mean long tail keywords have a lot of words on them and those are the kind of keywords you’re gonna want to target in AdWords. So let me give you one more example that’s a little bit different just to make you understand this the other company I own is a nut butter company performance nut butter and I would not target necessarily someone searching for nut butter because if someone searching on google for nut butter they might be looking up recipes for a nut butter they might just be curious about nutrition facts or you know different nut butters that exist in the world or a hundred different things however I might use the keyword paleo nut butter and the reason for that is someone searching for paleo nut butter is probably more interested in a buying mindset now not for sure you know not a hundred percent maybe they’re still looking up recipes maybe they’re doing one of 100 things but you can see how that it’s more likely that they’re ready to purchase. So when you’re picking out keywords make sure that they’re by intent make sure that when someone puts them in Google 80% of the time 90 percent 100% of the time they’re ready to buy something don’t do something too generic at least in the beginning when you’re first learning this secret number two finding a ton of negative keywords and add it to your campaign.

There’s two major schools of thought on how you should do AdWords one is to do exact match which means you’re only bidding on exact search queries that someone makes in Google. So using the glass example I would do an exact match for dance show. So if someone typed in dan short’s to Google my ad shows up but the other thing and to be honest one of the methods I personally prefer is to do broad match with a ton of negative keywords and. So what that would mean is someone could type in dance shorts blue dance shorts red Dan shorts for women and if it’s broad match as long as the words dance shorts appear in the search query my ad will show up and the way you counteract this is you add a ton of negative keywords. So I would say you know if the net if Walmart shows up in the search query don’t show my ad. So Google knows if someone types in dance shorts Palmer don’t show my ad I’d say same thing target don’t show my ad maybe some of my competitor names I won’t show my ad because people searching for my competitor aren’t likely to buy my product that’s up to you this is just to show you how important negative keywords are I actually have thousands of them this is just one of my campaigns doesn’t even have that many negative keywords but let’s look through quickly some of my negative keywords see it just goes and it goes and it goes and it goes and it goes down a total of 2,500 28 negative keywords just in this one campaign and this is one of my smaller ones I have campaigns going up to 5,000 negative keywords and you don’t need all this right away but use the methods in the video I talked about up here on how to find negative keywords and with AdWords a big portion of it is how good is your copy and what I mean by copy is your ad itself the text that appears in your ad because if you can get more people to click on that it’ll actually lower your bills Google knows over the long run they’ll make more money off you and your advertisement. So you want it to be something that people are going to click on but not just that when someone clicks on it you want to make sure they’ll actually convert into a sale.

How do you do this one thing you can do is add numbers add special characters I like to put on all my abs 30% off and then when people click to my website you know it has the retail price and then the sale price is 30% off. So they’re in that mindset of oh this is a good deal but also the numbers in the percentage sign really stand out you also want to use where you can and Google AdWords isn’t all gonna let you do this for capital letters. So I say handmade in the USA and that’s u dot s dot a you know dot and then that really stands out. So you want to try to do things that are gonna stand out I’ll do two hundred-plus colors numbers also obviously as I said before really pop and I talked about this a lot more I haven’t mentioned yet but I do have a AdWords and product listing ads course there’s a link up here and down below for that I go into much more detail on how to write powerful ad copy. So using the keyword I talked about earlier in this video high-waist ivory dance shorts if that was the keyword I was targeting I don’t want to make sure that high waist ivory Dan shorts appears in my text ad probably even as the title I do that I’d add the numbers just generally make it. So when someone searches for high waist ivory Dan shorts and they see my ad for high waist ivory Dan shorts 30% off handmade in the USA they’re like wow this is perfect and I’m gonna click on this and I’m gonna buy this and when you’re writing your ad you’ll see here that you’ll actually be able to see an example of it. So one thing I mentioned is we’ll do high waste ivory dance shorts and then for headline number to 30% off handmade in the USA you can see how much this pops and then we have the website URL I put dance shorts high waist ivory in the description I repeated it over and over again and another tip for you is Google what you’re the keyword you’re trying to go after.

For me high waist ivory dance shorts what comes up does my ad look better than this ad I would say yes I’d say I have a much better ad in fact you can see I’m one of the top organic results and you can kind of make a you can compare it with the organic results as well but the goal is to make this ad here and you can see it in desktop as well make this ad here pop. So much that people are going to want to click on it. So make sure you look at what your competition is doing and make sure that your ad will stand out. So your goal is to write better ad copy than your competitors which will lower your bid and overall it’ll be great for you. So secret number four is to review your AdWords and this kills me. So many people make this mistake it’s probably the number one mistake I see people making is not reviewing their AdWords and I recommend this in the beginning do it once a month and then over time as your AdWords you get a little bit more dial then you can do it less frequently but there’s two main when you’re reviewing your AdWords you want to look at one is adjusting the pricing adjusting the bid that you’re actually spending on each ad word which also means turning off some campaigns turning off some ad groups and some keywords but it also means increasing some bid.

If you see something’s working and you see that there’s room to grow within that which I’ll talk about later I’ll talk about in a separate video when to increase and when to lower but if you think it’s working and there’s room to grow with that keyword you want to increase the bid obviously if it’s not working you want to lower the bid one of the easiest and quickest ways to review your AdWords is to actually go into Google Analytics go down to Adwords and bid adjustments and you can see all your different campaigns here and I took some data from last year. So I’m not giving away too much information but what you’ll basically want to do is if you see that you’re spending less money than you’re making you might want to raise the bid. So that one you know what when you consider profit maybe he’s not that’s doing good but it’s not amazing but this one look I got a 5x ROI on my money I’d probably increase that bid. So I can get more traffic to my website now as opposed to this one I spent 106 dollars only did 96 dollars I need to lower that bid in fact I already did lower that bid. So that’s just a quick easy way to do it however there’s much more information on how to review your ads in the course and the link up here the other major thing that people need to do when you’re reviewing your AdWords is find negative keywords you’re spending all this money on Adwords and the goal is to figure out which keyword phrases which search queries are making you money and which aren’t and the ones that aren’t take that little take a little keyword from it and add it is a negative keyword I do have a video up here on how to find negative keywords highly recommend checking it out it’s step by step on how to find negative keywords overall reviewing your AdWords and product listing ads is one of the most important things you can do and it’s one of the reasons I did launch the AdWords and product listing ads course which is the links up here and down below which go step by step on both how to set up the AdWords but also talks about how to review your AdWords in-depth and this is something part of the reason I had to charge for the course is because I go behind the scenes and I show my real business both my both my businesses and how to review the ad word. So if you want information about that and click up here or down below and secret number five is to set up shopping ads and shopping ads are extremely powerful I could talk at length about why they’re. So powerful why they get such great ROI but the short version is when you compare them to text ads the thing about product listing ads also known as google shopping ads is that they have the picture and they have a price. So when someone sees your ad they’re only gonna click on it if they’re in that buying mindset which we talked about earlier in this video is what you want people to be in as opposed to text ads when someone clicks on a text ad they may just be trying to get more information about your product they may be trying to get a more general information one of a hundred different things but product listing ads are where the money is at and they’re very easy to set up if you if you know how to do it properly and I do have a video on how to set them up right up here is a free video it’s actually a sample lesson from my course on how to set up product listing ads if you don’t have product listing ads set up go home or if you’re on your computer right now set them up it’s one of the best ROI is on your money as far as ABS fan as far as paid advertising goes. So product listing ads very powerful the free tutorial is up there and down below secret number six is once you get product listing ads aka Google shopping ads set up the way that they work in short is that Google shows them for as many people as many search queries is it thinks is relevant and it does there’s a number of factors that determine this it looks at the the ad the title that you give it it looks at the landing page that you’re taking it to mines it for keywords and then it takes in your bid into an account and how likely someone is to click on your ad but anyways if your that’s how Google does it and the only way that it won’t show is if you have negative keywords. So what does this mean this means that Google is gonna be giving you a ton of data it’s gonna be telling you things and it’s gonna be giving you keywords that people are searching for to find your product listing ad that you may have never thought about and. So what you’re gonna want to do is figure out what keywords work and then use those keywords for your text ads. So hopefully that made sense I go into much more detail about this in the core and obviously if you have any questions about this or any of the other secrets leave it in the comments down below but the short version is you’ll be able to find all the search queries people are using to find your product listing ads and then you’re gonna use the ones that work and convert into sales and you’re gonna transfer them over and make text ads out of them very powerful this is one of those secrets that Adam all the secrets in this video I’d say this is one of the most secretive secrets that people don’t do highly recommend you do this if you already have product listing ads running go look at your search queries and find out which ones actually are converting and turn them into text ads I’ll show you how to do this really quick and it’s easy to do it in Google Analytics you’re going to go to your AdWords down to search queries pick the time frame that you want to look at and scroll down and it’ll show you all the different search queries that your ads showed up and if you sort it by the revenue call and you’ll see which ones are the most profitable and if you don’t already have a text ad for green dance shorts for instance I know I should go get a text advert green dance charts as well. So when people type in green dance shorts my ad will not only show up up here in the product listing ads section it’ll also show up down here right now one of my competitors has that space I should claim that space this space and hopefully eventually the organic space as well. So that is a really great secret and you should definitely go home if you’re running product listing ads and do that right away and finally secret number seven another thing that. So many people skip is retarget and you can retarget using display ads which is another type of ad within the AdWords platform you can also retarget using facebook ads but for the purposes of this video let’s focus on display ads once you’ve already paid to get someone to your website or maybe they found your website organically or through a hundred different other options you’ve already got someone to your website and pretty much 97% of them are going to leave and not make a purchase like a good conversion rate is around 3% which means that 97% of people never will make a purchase you don’t want to just say goodbye to those people you want to get them back and the way that you can get them back is by showing the display ads and specifically retargeting display ads which will follow them around everywhere that they go and you’ve probably heard that someone needs to see your brand or see your products seven times before they buy well display ads are a really cheap way to do that retargeting display ads specifically I don’t recommend just doing regular display ads too much I think the ROI is not really there however I do think using retargeting display ads is very powerful very profitable. So that is secret number seven and I’ll just quickly go over all seven of the secrets secret number one find by intent keywords secret number two find a ton of negative keywords secret number three powerful right powerful ad copy number four review your AdWords number five is set up shopping ads number six is use those shopping ads to find keywords to set up text ads and finally number seven is use display ads to retarget towards your customers. So that’s all seven of my AdWords secrets but I do have a free AdWords success packing click up here or down below to get that and it includes a checklist for both setting up regular AdWords and product listing ads very powerful tools and the good thing about the checklist is you’ll make sure that you don’t skip any steps and include some other great content in there as well you get that 100% for free clicking up here or down below but if you’re a little bit more serious you want the accelerated program and you want the step by step a twosie course that I have you can click up here or down below for more information on that I highly recommend at least checking it out one of the best ways you can spend your money is on knowledge and the amount of knowledge this course it’s very affordably priced the amount of knowledge you’re going to get from this will save you probably thousands of dollars hundreds of hours on AdWords frustration well worth the price of the course you can click up here or down below to check it out don’t forget to click that subscribe button and last but not least if you haven’t yet please leave a comment down below for any questions that you might have I answer every single question really my goal the whole reason I have this YouTube channel is to help other people succeed in e-commerce and I answer every single question. So if you have a question leave it down below you