E-commerce is the new trend that has taken the world by storm. Why spend loads of money to own an outlet and be limited to just a few consumers, when you can have your business on the internet and get millions of people to visit your online store every single day.
Effective E-commerce with Travis Marziani is an online broadcast for E-commerce operators and individuals looking to get into the business. In these short clip, a lot about E-commerce is addressed leaving you with loads of information that you would need to thrive in your business. The world of e-commerce can be quite daunting, if you step into it blindly without proper knowledge of what to do. These videos provide a number of helpful tips that would be of immense value to you and your business. Get where you want to be in as little time as possible!
This episode of E-commerce News takes a look at how over 30,000 target consumers were drawn to an E-commerce site at no costs at all. Also, we take a look at how Ad-words and product listing ads can help to generate traffic from your target demographic. There are a number of ways to get exactly where you want to be in your business. These include:
Spotlight marketing
Spotlight marketing is a very important concept in E-commerce, and was used to get over 30,000 people to a website. Like most online business operators, when your business begins, you may be looking for a cheap way to get people to visit your website. Most of the techniques that E-commerce authors and advisers may preach would often require sizeable investments. One of the best ways to reach out to your target demographic is by first of all providing value to your customers. The hard truth is, if your product is not solving a dire need of consumers, very few people would even take a look at your business or want to partner with you. You may think that the best way to publicize your business is by publicizing the people you want to partner with and them to help you out in publicizing your business also. This may not work, as most people would relent at the thought of helping someone that is not known. The thought process then leads back to ‘what exactly can you give that would be of value to your partners”? You need to get your ultimate true fans to give their honest opinion about how your product helps out. This is often known as your ‘true-thousand’ fans. Starting an E-commerce company that sells dance clothing required me providing a service of dance studios. This however required me getting the help of dance studios in the area and getting them to partner with me via their websites. The dance studios were reluctant to participate because most of them do not require your services because you are unknown. You need to rank for certain keywords that have the potential to place your business in the spotlight. A list was compiled and then customers that patronized dance clothing shared their opinions, which then reflected on the top dance studios around. This greatly warmed them up to want to do business with the brand. The dance studios then highlighted the brand and it got a lot of consumers to come on to the E-commerce website.
Ad-words
This is another great way to get a reasonable amount of traffic to your site. It is very important to make use of final URLs instead of destination URLs. Google has recently revamped their system for Ad-word searching and this helps to transfer customers directly to your brand.