In this video we’re gonna talk about the number one most important thing you need to do to be successful when starting an online store and that number one thing by far is to niche down. So many people I talk about they want to sell to everybody they have they want to create a company or a website that sells this product and this product in this product in this product in this product! No no you want to niche down you want to be for this many people you want to start out with this many people. You’re not Amazon you’re not Walmart you don’t have the budget to compete with them so what you want to do is figure out a target demographics figure out a category and really tight go in there and another tip I’ll give you is trying to figure out how to polarize yourself. You’re not for everybody once again you’re not Amazon you’re not Walmart and you shouldn’t try to compete with them you should try to create a product that some people are going to love and some people are absolutely going to hate. I think a lot of people are afraid of this a lot of people don’t want to create a product that people are gonna hate. Let me give you a perfect example of this my company Performance Nut Butter I launched it it’s a healthy fat based snack guess what some people that hear the word fast they’re like healthy fat no I don’t want any fat in my diet but you know what that’s okay because my audience there are people they they look at my my products and I think that wow that’s amazing they look at other products they look at you know the I don’t want to name any names but they look at other energy bars out there and I think wow that’s full of junk it’s full of crap so I’m creating a polarizing thing I created a project that is natural there’s no sugar added there’s no junk added to it and guess what my people within my tribe love it in fact I even went a little bit farther it’s not even enough butter for everybody it’s a nut butter for athletic people hence the logo it’s a nut butter for people that are looking to perform at the next level that’s what you need to do you need to niche down and I’d say here’s one other little fun thing if you’re going to be successful you’re doing the right thing you’re watching YouTube videos you’re learning that’s so smart of you I have a ton more YouTube videos I’m going to link up some of my favorite ones but if you really want to be successful I’d say actually probably number even number maybe even number one is actually learning from others learning how to do it better so you’re going to be successful in e-commerce business 1. Niche down 2. learn from other people and I got links up here I’ll do some links in the show notes some of my favorite personal videos on how I think you can how you start an online store I can be more successful with your online store on top of that if you enjoyed this video click that subscribe button if you have any questions leave in the comments down below and I got my ecommerce success pack you can get for free right here which includes checklist for starting your business it includes how to hire a virtual assistant marketing ideas includes a bunch of really good stuff includes a free access to a Facebook group that I have all of that for free by clicking up here thank you for watching this video I hope this was helpful share it like it if it was thanks again.