We have already discussed the 5 Major Social Media platforms including Facebook, Twitter, Instagram and all those big stuff out there. On these video and article, we will be talking about more Social Media Platforms that you can use to market your business. They may still be starting up but it will be very useful if you set one up one now for your eCommerce.
So here they are:
- Snapchat
Snapchat is the hottest new thing in town. It is an application which allows you to upload images or videos and disappears after few seconds a person is viewing it. Snapchat, though, does not have an organic discovery since it doesn’t have hashtags, therefore, you cannot find people or businesses. The thing about Snapchat is you can produce daily stories that excites and engage audiences. You can use it as well to have access to live events or upload your own live event because it’s a real time social media platform. Promotions or social media giveaways will work as well as people will be constantly checking your account.
- Vine
Vine is a 6-second video sharing service where you can share your looping videos through social networking sites (including Twitter and Facebook), and you can embed it on your website. It became popular because of its simplicity. Majority of the users are the young ones. Since it is short and funny, you can make something fun or even crazy to get a laugh from your followers and customers.
LinkedIn is a business oriented social networking tool that professionals use. Majority of the users are men. This site though is more helpful to Business-to-business (B2B) commerce transactions. Businesses will have direct access to consumers that they can easily market with images, status updates and other formal posts.
4. Reddit
Reddit is a social media and discussion website. It is great for community, majority of the interactions are men. It is a great platform to talk to your customers, have a forum for discussion with them about your product or your business. Reddit is made up of a bunch of “sub-reddits” on just about every category and topic you can imagine which is very great for ecommerce.
- Periscope
Periscope is a live video recording app. You can just grab your device and “go live” anytime and anywhere. The app allows you to be “on the go” and show it to whoever joins your broadcast. Probably if you have a new product to release, you can use it to showcase the product with an anticipated date. You can d behind the scenes and the like, all depends on your creativity in marketing your business.
- Google+
Google+ has some major SEO benefits; it makes it easier for marketers to show up in search results. However, normal people don’t use it much. You have to set up your own strategy on how to use it to expand your business.
- Tumblr
Tumblr is a blog like platform. It is known as the largest hosted blog platform on the web. Users post images, videos, gifs, and any other multimedia content to create a blog. Artsy younger people and women are the ones using it.
One last platform that I really like and that I actually use is Meetup.com. It is amazing because it is great for in-person, if you wanted to meet people up in person; this site is your spot. You can test ideas or get new customers the old school way.
There’s always something new coming out, new platforms coming out every now and then. So if you find something new that you think might be good for your business, set up right away or at least reserve your username, but it will be a god idea to start posting and just testing the waters out.
If you find these tips helpful, please do not forget to subscribe to my YouTube Channel – Effective Ecommerce. I have new videos every week teaching you some tip and tricks on how you can improve your ecommerce store or how you can make more money from it and how you can get more customers to it. I also have online store success pack which you can get for free. Check it out!