With the increasing popularity of Instagram why not use it to your advantage! This article will cover 7 tips on how to use Instagram to increase traffic to your website.
- Track your links.
This is one of the biggest mistakes marketers seem to make, they don’t track the incoming flow of Instagram visitors. By simply inserting a traceable link to your website in your Instagram Profile you can create in-depth reports about how much traffic is coming into the site through your profile. Using a 301 redirect will allow you to strategize and know what steps will be required to add more impact to your Instagram page. I have a whole video and short article on how to track the progress of your e-commerce website link on your Instagram page on Google Analytics in the link below.
How To Track Instagram Link Clicks In Google Analytics
- #Hashtags
Properly using hashtags is key to expanding your brand awareness. Effectively using the correct researched hashtags can increase your Instagram visibility. Using the correct hashtag will ensure a long term drive of relevant traffic to your website. Searching for hashtags Instagram users will find your photos and click on your interesting photo and follow your profile. After seeing enough of your pictures on their feed they are likely to find out more about you. You are able to use up to 15 hashtags, 5 in the main description and 10 in the comments. Using this tactic can create a stronger Instagram presence and increase the chances of being found on Instagram.
- Videos Do Well
With Instagram introducing the addition video they bring you another method to advertise. By sharing an eye catching story, users that are scrolling will stop and view your profile. There are different ways of making videos, get creative with it. If you have a YouTube channel use Instagram stories as a preview, and redirect them to your YouTube page.
- Like, Comment and Follow
Following, commenting and liking others pictures is an easy way to get followers. People tend to reciprocate, or at least want to know who you are when you show interest in their posts. Instagress is a great automation service that can help you with this process for a fee.
- High Quality Photos
Instagram’s start was artsy, so people still expect high quality photos .Make sure the photos are native to Instagram platform, and that they don’t look like an advertisement.
- Balance Business With Pleasure
Don’t just posts about your products. This will make your profile look like just advertisement. Create a little more connection to your followers/visitors. Look at competitor’s profiles and similar sites for inspiration. What are they posting? Have it inspire what you could do with your posts. Motivate and inspire through your profile, having engaging pictures or posts , quotes are another surefire way of having people follow your profile, and be interested in what your company is about.
- My #1 Instagram Tip
Feature your customers! Put your customers on your profile, ask them for images with your products and post them on your Instagram. You can even run contests by featuring your customers with your products, run them through the number of likes or comments or reposting the image and hashtags. This can create some buzz and opportunities for business. Use spotlight marketing to expand the reach of your hashtag and share a little spotlight with your customers by having them post their images featuring your Hashtag.