Hi I’m Travis and I’ve used AdWords to build a multi-million dollar ecommerce business and I’ve helped a lot of people do the same thing. So in this video I wanted to share what I think are the five most powerful AdWords tips. So I’m gonna tell you all of them right now and then the rest this video I’ll go in-depth and talk about each one of them. So number one is finding proper keywords and I’ll give some hints on how to do that number two is finding negative keywords and this is a step a lot of people leave out which just blows my mind because if you forget this step you’re literally just wasting money for three is write powerful ad copy you are spending the money on the clicks you want to make sure that people are going to buy once they click on your ad the number four powerful tip is you need to review your AdWords I’ll get some hints on how to do this this is a thing that a lot of people forget to do which just blows my mind it’s such a waste if you’re spending the money on the data and you’re not reviewing the data once again wasting your money and finally number five set up shopping ads Google Shopping ads also known as product listing ads are extremely profitable people I know.

Many people that are using these with success that it just it blows my mind when I find that someone is not doing I just hat was off a consulting call earlier today and the guy was having success with regular text ads but had not yet implemented Google Shopping ads and I guarantee when he does he’s gonna that all the money he’s making off text ads he’s gonna make that plus maybe another like make double that using product listing ads and then at the end of this video I do have a bonus tip for anybody that is willing to stay the whole length through the video and it’s worth it because I’m gonna have a lot of good information on each one of these. So let’s start with number one finding proper keywords and what do I mean by proper keywords I mean keywords that when people search them they actually have buying intent not something that’s just generic.

Let me give a quick example of this and if you’ve seen other of my videos you’ve probably seen me use this example but it’s worth repeating right here the business that I was talking about earlier the multi-million dollar revenue business is a dance clothing business we manufacture himself dance clothing and using AdWords I did a very scientific method on how I was able to make them profitable one of the big things was picking the proper keywords. So I’ve never bid on the word dance clothing why it’s too generic when someone searches for dance clothing they’re not ready to buy yet they’re just in research mode a better example would be dance shorts at least that’s someone who’s looking for dance shorts at least they have an idea of what kind of dance clothing item they want still not great ivory dance shorts a little bit better because they at least they know at this point what color they want and I would bid on that that’s good enough for now that I would bid on that but it the best case scenario would be ivory high waist dance shorts why because it’s.

Specific that the only reason someone’s gonna be bidding on that or the only reason someone’s gonna be searching that in Google is if they’re ready to buy now I want to bid on that keyword. So that’s number one make sure you’re picking proper keywords number two find negative keywords and I have a bunch of different ways on how to do this in fact I’ll link up a video up right up here on how to find negative keywords for your AdWords but it’s hugely important especially if you’re doing broad or phrase match and AdWords and if you don’t know what that is I’ll explain that in a separate video if you’re doing broad match which I recommend in the early days. So let’s say I was doing high-waist I let’s say I was doing ivory dance Shores as a broad match. So people could type in ivory dance shorts for hip hop every dance shorts target ivory dan short’s Walmart like they could type in anything they wanted to and my ad would show up unless I added is a negative keyword. So let’s say I would add Walmart for instance as a negative keyword because if someone’s typing in ivory dance shorts Wal Mart I don’t want my ad to come up because I don’t want to buy it for me they want to buy it from Walmart. So I’m bidding on ivory dance shorts unless someone also adds the negative keyword Walmart. So you want to think through what are all the negative keywords and there’s a bunch of tools that will help you do this and I’ll like I said I’ll link up in this video a way of how to do that and also in my AdWords success pack I have some other tools as well on finding negative keywords.

Number two powerful the second powerful tip is negative keywords tip number three is write powerful ad copy even if you find the perfect keywords in you and did all the negative keywords if your ad copy just stinks you’re not gonna have success and one’s gonna click on your like for instance once again let’s use the the ivory dance short if I was bidding on the search term ivory dance shorts but when my ad popped up it said microwaves obviously no one’s gonna click on my ad because people that are searching for ivory dance shorts aren’t gonna click on an ad about microwaves now that’s an extreme example but let’s bring it home a little bit if I’m search or if I’m bidding on ivory dance shorts I want my ad copy to include the word I ever dance shorts because people are searching for every dance shorts they want to see that in the ad I’d also do other things though I’d include words like free shipping maybe or made in the USA I would include the benefits and the values that I have 200 plus colors now anytime you can you want to add numbers like a hundred percent made in the USA that’s great because it it catches people’s eyes when they’re looking at a screen full of text and there’s a number in there their eyes are naturally attracted to it. So you want to sell the benefits of your product in there and then you want to make it. So when people do click on the ad finally they’re brought to a product page that actually corresponds to what you’re talking about you don’t want to bring into a product page or a category page that has nothing to do with what the ads not and I’ve seen this over and over again some of my competitors do this. So you definitely want to make it as seamless as possible where they can click on your ad and click Add to Cart and click check app make it as easy as possible that’s why Amazon has the one-click checkout option because they know what people have to do too much work a certain percentage of them will abandon the car tip number four is review your AdWords and this is one of the number one reason people fail over and over again with AdWords is they don’t ever review them they set them up once and they let it go or even if they do review them a lot of times people don’t review them properly which is a huge mistake you got a that actually spend some time and properly review them. So how do you do this well there’s a few different steps and I’ll do a video at some point about how to review your AdWords and obviously there’s more information in the course about this but in in short what you’re doing is you’re looking at which campaigns which ad groups are successful and increasing the bids on those if it makes sense looking at which ones are maybe neutral and deciding what’s wrong with it is it the ad copy and fix ad copy of necessary split-testing ad copy picking the winner of the split test and doing a new split test things like turning off anything that’s just blatantly unsuccessful and lowering the bids on things because maybe you’re spending maybe you spend a hundred dollars in Adwords but you only made $50 profit well then cut the bids by half and at least you’d be break even and there’s benefits to there remember you don’t necessarily need to make money off the first sale you can make money off the second sale or the third sale and there’s something to be said about when you when you sell an item you’re not always making money on that first sale like that person that bought that item might go and tell someone else about it and. So you actually made money on that that that next sale that they told someone about we had an example of this someone bought one pair of Dan shorts from the bass clothing company I was talking about and then they went and told their studio about it and we had a $4,000 order within a few weeks. So I might have lost money on that first sale but I made. So much more money off that that bigger sale. So you got to make sure you’re seeing the bigger picture and when you’re reviewing your AdWords there’s a process there’s a science to it but it’s also an art the other part about reviewing your AdWords is finding negative keywords and finding good keywords maybe you find keywords you didn’t think about before add new ad groups to them. So that’s I’ll leave number four at that but reviewing your AdWords is hugely important number five set up Google Shopping ads these are also known as product listing ads I’ll put up an example of what they look like right here hugely powerful and the reason they’re. So powerful is it shows an image of the item it shows a price underneath it and people know when they click on it they can purchase that thing that’s awesome with text ads a lot of times people click on it because they want more information because on Google what do you go to Google for you go to Google for information but with Google Shopping ads you you might just click on it because if you’re clicking on a Google Shopping at it’s because you’re ready to shop. So hugely important and a lot of times these are the things that show up at the top of the Google search results and there’s a reason they show up at the top of the Google search results is they’re the most profitable for Google and the reason they’re the most profitable for Google is they’re the most profitable for people paying for them like me the e-commerce entrepreneurs. So if you haven’t set these up yet you’re crazy definitely set them up and it’s not always easy to make them profitable right away but you can do it it just the big thing with these is you want to add a ton of negative keywords because Google decides when to show your ads and what not to show your ad. So my product listing ads have somewhere around 5,000 negative keywords you don’t need to start with that much but you should start with probably 500,000 and I’ll show you you can get my checklist the average success pack checklist has some tools for finding negative keywords and. So does the course and I might even do a video at some point about that I probably have one and if I do I’ll link it up up here but as promised I do have a bonus powerful tip for you the last tip I have for you this is the bonus one is retarget people using display ads retargeting and like remarketing ads are some of the best money you can spend they’ve already been to your website once they’ve already shown interest you might as well like follow them everywhere and with one of my I’m not going to name the name of it but with one of my websites if you go to it my ads will follow you everywhere the reason I’m not going to name it is I don’t want you clicking on my ads. So please don’t click on my ads but anyways I’ve had people over and over again go to this website and afterwards they say everywhere I go now I see your advertising which is great for me because if a dance mom goes to the website and all of a sudden the ads are following her everywhere she’s more likely to come back and purchase remember they they say in psychology it takes you seven times of seeing a company before you feel comfortable enough to purchase remarket to people you’ve already paid for them to come there once pay for them to come again it’s some of the best money you can spend. So that’s the the 5 powerful tips and I’ll just rehash them one more time number one find by intent keywords find the proper keywords they’re actually worth your money number two find your negative keywords and make sure you add negative keywords if you don’t do this step you’re literally just wasting money number three set up really good high quality ad copy and I do have some in the in the both the course and in the free checklist I do have some examples of how to write good ad copy number four review your ad words and finally number five set up Google Shopping ads once there is a checklist for setting up Google Shopping ads in the AdWords success pack up here and as I mentioned I have a ton of free videos on how to set up AdWords but if you’re looking for the expedited the fastest way to set it up and be successful with it I did put together all the knowledge into a course you can check out the AdWords course up here highly recommend it this is something I wish I would have known that online courses existed when I was doing AdWords I spent months and months struggling and. So I’m trying to get rid of that pain period. So if you want the accelerator version you can click up here to get my Adwords and Google Shopping course I put all the knowledge it’s a complete brain dump of everything I know about Adwords and Google Shopping including some behind the scenes footage of my own personal websites in fact I’m from scratch I’m setting up AdWords on my newest company performance nut butter and I’m gonna show you that entire process like I’m not gonna hide any of the information and I show you how I review product listing ads and regular AdWords in that course if you’re not ready for that yet and you just want to get the free AdWords success pack you can click up here it includes a checklist for setting up AdWords checklist for reviewing your ads all that fun stuff click up there to get that there’s also going to be links down below to the course and to the AdWords success pack last but not least subscribe and leave a comment down below if you have any questions. So subscribe to get more videos like this and if you have any questions I answer every single one you can leave it down below thank you. So much for watching this video.