In this video, I will be sharing with you the 7 Facebook Ads Secrets. I will talk about the different tools you can use to create a successful Facebook ad as well as how you can ethically steal your competitors’ audience.

1. Super Niche Targeting
Most people make the mistake of trying to make their audiences too big. You need to niche down and be specific as much as possible. If you pick a big audience, Facebook is going to take a lot of money from you. Having a small group will also allow you to test different groups and see which one responds to your ad.

2. Audience Insights
You can use this tool to figure out exactly what audience works for you. You can upload any email list you have and Audience Insights will tell what kind of things those people are interested in. You can also look at the people that liked your page and even your competitor’s page. Audience Insights will be able to give a lot of information about what kind of audience follows you or your competitor’s.

3. Split Testing
This is a technique that the professionals are using that most beginners miss. Basically, you are testing one ad copy vs. another ad copy and you see which one does better. Even if you make the perfect ad, there is a chance that it could be made better.

4. The Perfect Ad
One of the biggest mistakes that people make when they’re creating their first ad is they make it look like an ad. When people are scrolling through Facebook, they are going to ignore an ad if they see it. They key is to make it look like a native content as much as possible. The perfect Facebook Ad has below three elements that work together:
Great Image – This captures the user’s attention.
Great Headline – You would want to create some intrigue or question in their head. It should be something that would make people want to click on that post.
Great Landing Page – You don’t want to send them straight to your product page. One thing you can do is ask for their email in exchange for something.

5. Lead Ads
The way lead ads work is basically the user’s are scrolling on their Facebook feed and they come across your ad. Right from the ad, they can click next and if you have an intriguing offer for them, they can give you their email right from there. It’s a powerful tool because it keeps the user on the Facebook platform.

6. Create Engagement
This is the secret to make your ad go viral. The Facebook Algorithm wants to show posts that are interesting and people want to engage with. Facebook knows if a post is interesting to a user if it is getting a lot of likes, comments, and shares. It will eventually show it to more people.

When you’re creating your ad, ask yourself:
Are people going to comment on this?
Are people going to like this?
Are people going to share this?

You have to ask yourself what’s your hook. Why would people want to share your post? There is only one reason for this: if it hits them on an emotional level.

7. Remarketing
You can set up Remarketing with Google Adwords or Facebook Ads. The way this works is when someone has been to your website once, make them come back again until they purchase from you.