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- Email Marketing
- Subject line is everything
- What one thing do you want them to do
- Use email to promote all your other social media platforms
- Different buckets, non-customers, customers, VIPs
- To start you can treat them all the same
- It’s also different depending on how much they open.
- To start don’t worry about that
- Automation
- Create an automated sequence
- I will quickly touch on what I do / recommend
- Different based on what funnel customers and non customer
- Non customers can get discounts, the ultimate point is to get the purchase
- With customers the point is to get them in the eco system and get the sale long term