Learn how to make a Woocommerce website in 2019 with this Step by Step walk through tutorial for Beginners

This video is an update on Vino Cards six months after launching it on Amazon. Ariana and I will share what the relevant numbers are as well as the big mistakes we made.

Numbers
So far, we have sold 590 boxes on Amazon which is equal to $14,409.10 in revenue. However, there are still a lot of costs that are associated with that. One of them is buying the product. We bought 2000 units of the product and cost us $10,992.61. There is also the Amazon FBA Selling Fees. They charged us about $2,000 for the shipping of the products. Also just for using the platform, they charge about 15% of the revenue. Aside from these, there are also other random fees that Amazon charges which is about $1,000. We also paid $1,085 for Amazon PPC. In total, we spent $18,307.34 for all these different costs. So far on Amazon, we lost $3,898.24.

Expenses
Aside from all those fees, there are still other expenses that are associated with running a business. One of them is developing the product. For Vino Cards, Ariana needed to hire a sommelier to go over the wine facts. She also hired a designer to do the logo and the product. Another cost is shipping the product from China. There are two options: sea shipping and air shipping. It depends on how much time you have. If you want express shipping to get the product quicker, that would be much higher than if you were to have enough time for sea shipping. We did both and for air shipping, we spent $719.25 for 500 units of products while for the sea shipping, we spent $1,461.62 plus $400 for the annual bond.

Another one was getting the DBA. We went with LegalZoom for the DBA which was $152. Ariana also got a (more…)

This video is about the seven different secrets to setting up Adwords properly. This is everything I wish I knew when I was starting.

 

Buy Intent Keywords

This secret will save you money and get you qualified traffic. One of the most popular ways to target and create ads is based on what people search for in Google. These are the keywords. However, you don’t want to target any old thing that people search on Google. You want it to be something where they are ready to buy your product. You need to find long-tail keywords, and not just the regular ones, to advertise on. That’s where you are going to find the most profit.

 

Negative Keywords

The way this works is that if someone types in the negative keywords, your ad will not be shown. This is helpful especially if you use broad or phrase match as it will save you a lot of money.

 

Mobile Traffic Trick

Computer, Tablet, and Mobile Traffic are not worth the same so you should not pay the same price for the three. Adjust your bid before you start running your campaign. This is easy to do with bid adjust. 

 

Powerful Ad Copy

The title and description are ultimately what determines whether or not someone clicks on your ad. This is known as the ad copy. One of the rules for writing a powerful ad copy is to have eye-catching ads. Your ad needs to pop-out among all the different search results. One way to do this is to add numbers. You can also include the keyword that you are targeting. Think about it from your customer’s point-of-view. What would make them want to click on your ad? The better you know your customer, the easier it will be to write a powerful ad copy.

 

Retargeting

If someone has already been to your website (more…)

It has been a year and a half since I launched my first product on Amazon. In this video, I will share with you all my numbers, how I launched my product, and the biggest mistake that I have made.

My Numbers
On Amazon, I’ve sold 24,183 units of Performance Nut Butter so far. This is about $650,000 in revenue. However, you have to keep in mind that revenue is not profit and there are expenses that need to be considered. The first expense was buying the actual units. It cost me about $177,000 for the 24,000 units. For the Pick and Pack Fees, I spent around $95,000. I also spent around $98,000 for the Transaction Fees. Every time I get a sale, Amazon automatically takes away 15%. Aside from these, I also spent around $10,000 on other random fees by Amazon. I also spent $32,000 on Amazon PPC as well as $9,000 on other fees in running my business. Out of the $650,000, Performance Nut Butter gave me around $232,000 in profit. On Shopify, I had $31,323 in revenue and around $15,000 in profit.

However, that profit does not go to my pocket. I re-invest most, if not all, of it back into the business. Of that profit, a lot of it goes back to inventory. At any point in time, I need 3 to 6 months of inventory which costs me anywhere between $40,000 to $80,000. I also used part of that profit for the Research and Development of a new product.

Private Labeling is Dying
Basically, private labeling is taking a generic product and putting your own label on it. While it worked for a few years before, it is no longer effective at this time. Below are some of the reasons why private labeling is dying:
1. China – China manufactures all (more…)