Google Ads Walkthrough Tutorial:

FULL Passion Product Amazon FBA Course Wait List: https://effectiveecommerce.com/ppf

To understand how Google Ads work, It’s important to understand how Google works. With Google, it always starts with a person. This person has a thought/idea and they have a question that they want to search on Google. When people search on Google, they want to find the answer to something. This is the opportunity to show your product, to show the solution that your company has to this person’s problem. Within Google, there is what’s called the Organic Results. These are the things that Google puts in the search results for free because it is high-quality content and Google knows that they are going to provide a solution. What Google posts on the top of the search results are Paid Ads. The way to get to this spot is through the Google Ads platform.

The benefit of using Google Ads is it accelerates your results. The way it works is that you would tell Google that you want your ad to be on top of the search results of a certain keyword. A keyword is whatever someone searches on Google. Google, in turn, wants to be paid for this. You will tell Google that I will give you $1.00 every time someone clicks on my ad. You don’t pay unless someone clicks on your ad.

For Google Ads, it’s a bidding system. Someone may come along and say he/she will give $1.10. They would go on top of the search results. The more people involved, the higher the bid potentially could be. The way it works is that you know that every time someone clicks on your ad, it’s going to cost you $1.00. If you make $2.00 on average every time someone clicks on your ad, then it makes sense.

One (more…)

This video will show my advice to new sellers, what I wish someone would have told me when I was just starting out. I also made this video is to tell you that I’m still nervous. I remember when I was launching my first product, I was absolutely terrified. I have these spiraling negative thoughts. I think about how my business might fail. I might lose all my money, become homeless, and all kinds of crazy thoughts. I’m here to tell you that it’s not the case. I want to give you some tactics and things I wish I would have known when I started out on Amazon. I also want to tell you that it’s completely normal to be terrified when starting any entrepreneurial venture and you’re going to be okay.

Below are some tactics you can actually implement when starting out on your entrepreneurial journey. The most important thing you have to remember though is to take those baby steps.

1. Start a Product Launch Group
The Product Launch Group is a big thing. You want to validate that your product is a good idea every step of the way. What I do is I create an Instagram first. I put a link in the bio to capture their emails. In the email capture, I put in something like a chance to win a free product by signing up with their email. If nobody fills that out, then your product is not that interesting. The next step is getting them to join the Product Launch Group. It’s a Facebook group and you invite all your potential customers, all those people that are interested in your product. They help you develop a great product.

2. You Are Not Alone
If you’re nervous about launching your first product, then you should know that everyone was. People (more…)

In this video, I will be sharing with you the 7 Facebook Ads Secrets. I will talk about the different tools you can use to create a successful Facebook ad as well as how you can ethically steal your competitors’ audience.

1. Super Niche Targeting
Most people make the mistake of trying to make their audiences too big. You need to niche down and be specific as much as possible. If you pick a big audience, Facebook is going to take a lot of money from you. Having a small group will also allow you to test different groups and see which one responds to your ad.

2. Audience Insights
You can use this tool to figure out exactly what audience works for you. You can upload any email list you have and Audience Insights will tell what kind of things those people are interested in. You can also look at the people that liked your page and even your competitor’s page. Audience Insights will be able to give a lot of information about what kind of audience follows you or your competitor’s.

3. Split Testing
This is a technique that the professionals are using that most beginners miss. Basically, you are testing one ad copy vs. another ad copy and you see which one does better. Even if you make the perfect ad, there is a chance that it could be made better.

4. The Perfect Ad
One of the biggest mistakes that people make when they’re creating their first ad is they make it look like an ad. When people are scrolling through Facebook, they are going to ignore an ad if they see it. They key is to make it look like a native content as much as possible. The perfect Facebook Ad has below three elements that work together:
Great Image – This captures the user’s (more…)

FBA vs Retail Arbitrage vs Private Label Vs Wholesale:

Amazon FBA is dead:

Idea Generator:
https://effectiveecommerce.com/ideagenerator

Amazon Product Research:

Amazon Product Launch Group:

In this video, I will share with what Amazon FBA is and how you make money off of Amazon.

Amazon FBA is a way for you to make money from Amazon where they do most store. This is not a get rich quick scheme, but it is the easiest and the best way to make real money and create a real business online right now.

There are four different ways to sell on Amazon:
1. Retail Arbitrage – You go out to retail stores, find items on discounts and flip them on Amazon.
2. Wholesale – You buy products from a company at wholesale prices and sell it on Amazon.
3. Private Label – This is the old school way of selling on Amazon. You find a product and put your own brand on it, and sell it on Amazon.
4. Create Your Own Product – This is similar to private labeling. You could take an existing product and make it better. You have to make sure though that there is a differentiator. You’re not only creating your brand, but you’re creating something unique and does not exist yet.

There is a lot of benefits from creating your own product. One of them is that there is no startup capital required. You can do a Kickstarter or crowdfunding campaign to raise money for your initial production run.

Here are the steps that you need to take to create your own product:
1. Idea – You need to come up with an idea for a product. One tip is when you type a product on Amazon and you can’t find it or you’re not satisfied with what comes up, that is already a million dollar idea of a product that you can create.
2. Launch (more…)