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It’s been a month since Ariana launched her passion product, Vino Cards, on Amazon and we will share with you the real results. While it did well, it wasn’t as much as we expected it to be. In this video, we will go over three things that we’ve done to launch Vino Cards and the mistakes we realized we’ve made along the way.
How to Launch a Product?
Ariana wanted to create passive income for herself. Apart from her full-time job, she wanted to pursue something a little more fun. A lot of people teach Private Labeling on Amazon and what I do is something similar to that. I call it creating a Passion Product. Private Labeling is taking an already existing product and slapping your own label on it. Passion Product, on the other hand, is creating something unique, different, and does not exist. It is something that you’re excited about. It’s something that is new and is missing from someone’s life and you want to create that.
One of the benefits of doing a Passion Product is you can do a Kickstarter. It’s a great platform where you can share your idea, even a prototype of it, to raise money for the actual product. In Ariana’s case, she set a goal of $5,000, which she hit, and used the money for the first production run of Vino Cards.
Another part of this is creating a product launch group. The product launch group will support you on Kickstarter. They will also be the first ones in line to buy your product and they will leave reviews on Amazon.
Actual Numbers
In the first month, Ariana sold 147 units. This is pretty good, but we expected it to be more. It (more…)