In this video, I will show you the product research method that I used when I created my passion product, Performance Nut Butter. I taught my girlfriend Arianna the same method which she used to create her own passion product, Vino Cards and I’ll teach you to do the same thing.
Product Research Method
1. Find out what you want – Figure out something that you wish existed in the world. A unique product that you would personally buy and then create it. It doesn’t have to be a mind-blowing or game-changing product. If you search something on Amazon and nothing came up, then that’s already a great idea!
2. Use Free Tools
Jungle Scout – You can find out how well any product is doing on Amazon using the free version of Jungle Scout. What you can do is find a similar product to the one that you want to create, put it in the tool, get the bestselling rank and it will tell you approximately how many units that specific product is selling. This is a great way to validate your idea.
999 Amazon Trick – Another free method you can do is to add certain products to your Amazon Cart 999 times and Amazon will tell you how much inventory does the seller have.
Google Key Word Planner – It can be used to see how often people are searching keywords that are related to your product.
Google Trends – This will show you how often over time are people searching for keywords that are related to your product.
3. Talk to Real People – The best way to get valuable insights about your product is to talk to real people. Do what I call a Product Launch Group. Create a Facebook Group, add your friends and family in there but (more…)