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In this episode of the effective e-commerce podcast we will be talking about how Ariana’s designed and got her product Vino cards manufactured in China. She save a lot of money manufacturing it in China and We’ll find out the step-by-step on how to do that.

Hey everybody in this episode of the effective e-commerce podcast. We’re gonna be talking about how to create a passion product how to sell it on Amazon like create a whole business around it and I have Ariana on who I taught how to create a passion product business and for those of you that don’t know Ariana is my girlfriend is well so she’s the perfect guinea pig for the passion product method.

1. Idea – There was something unique about their ideas. All of these successful entrepreneurs created products that they were passionate about
2. Pre Selling – All of them pre sold their products before they manufactured it. The most effective way to pre-sell a product is through Kick Starter or Indie Go Go.
3. Sell It Online – It’s important to find out where your customers usually hang out and sell your products there. There is also a high chance that they are buying something online so another tip is to put effort into creating your own website as a platform to sell your products.

Ariana’s launching Vino Cards on Amazon on the 4th of December and we need to work on her Amazon page. She never had an Amazon seller account before and doesn’t even know how to start it so I’ll help her.

Ariana still works on the corporate world. She has a full-time job but works on her passion product which is Vino Cards on the side. She hopes to turn it into a fulltime job so she can also quit her job. I’ve been teaching Ariana on how to create her own passion product which is Vino Cards and I will teach you how to create your own passion product too through the course that I will be launching very soon.

In this video, I will show you how to set up the entire Amazon product page that includes the title, how to do keyword research for your product page, images, product description and pretty much everything to get it ready.

Setting Up the Product Page
1. Keyword Research – You have to figure out the keywords that people search for in Amazon. For Vino Cards, I knew it was going to be Wine education, Learn about Wine, Wine Course. I went to the Google keyword planner to try to find some more keywords that people search related to this but you can also use Jungle Scout or Viral Launch for this. I just use the Google keyword planner because it works pretty well and I don’t usually want to pay for this kind of service.
2. Title – You are going to use all those search terms you found to write a title for your product that is human readable. Here’s the sample title that we came up with “ Vino Cards: Wine Tasting Game Complete Beginner Guide Wine Course with Flashcards to Learn About Wine (more…)

21. Create an end goal
22. Produce Something Your Proud of
23. Done is Better Than Perfect
24. Experiment of 1
25. Listen to your Body
26. Enjoy the Journey
27. Yin and Yang, you need to be able to relax to go full force
28. Nothing in is fully solvable –
29. Work on What Excites You
30. Bonus:Love Life

In this video, I’ll share with you the Pros and Cons of selling in Amazon and eBay and answer the question of where should you sell online.

I’ve been selling online since I quit my corporate job over 6 years ago and specifically, one of these platforms actually changed my life. Here are the Pros and Cons of each:

Amazon

Pros
1. Most E-commerce Sales Go Through Amazon – The last time I checked, over 50% of all sales made online are made on Amazon which is mind-blowing. That only means that if you sell on Amazon, a huge percentage of the US population is able to see your product.
2. Fulfilled by Amazon – You can give the products that you want to sell to Amazon and they will ship it to the customers for you.

Cons
1. Amazon competes against you – Amazon may compete against you when they see that your product is making a lot of sales which can happen when you do private label. They can sell the same product as yours through Amazon Basics.
2. Higher Fee – Amazon 15% vs. eBay 10%
3. They can kick you off anytime. – They can kick you off anytime if you break a rule but eBay can do the same thing so this is also a con for eBay.

eBay

Pros
1. Great for Used items and Collectibles – People don’t go to Amazon for used and collectible items.
2. Auction System
3. Low Fees – eBay’s fee is just 10% while Amazon’s fee is 15%

Cons
1. Trending down – The amount of traffic and sales they get is going downhill while Amazon is going uphill. If you really want to get invested in a platform, I personally would want to get invested into the one that is going uphill.
2. Least used platform – If you buy from (more…)