Don’t make this AdWords mistake before you start Adwords make sure you watch this video. So you can avoid this AdWords mistake hi I’m Travis and I built a multi-million dollar revenue ecommerce business using Adwords and I’ve helped a lot of people do the same thing and I see people making the same mistakes over and over again and I want to make sure you avoid that. So the number one mistake I see people making over and over again I want to make sure you do not make is bidding on the wrong keywords people bid on keywords where they the people searching them have no buying net they bid on keywords that are never gonna yield them sales because they’re too general they’re too broad. So what’s an example of this? So I’ve used this example before but I’m gonna use it again because it’s just I think it solidifies it. So much but if I would never bid on for instance dance clothing that’s the company one of the companies I have is a dance clothing company I would never bid on the search term dance clothing because it’s just too broad I wouldn’t I might bid on dance show it’s probably not like that’s a little bit better I might bid on ivory dance shorts I probably would bid on ivory Dance shorts but the best case scenario would be high waste ivory dance shorts another example using the new company I just launched is it’s a nut butter company it’s not just any kind of nut butter company. So I wouldn’t bid necessarily on nut butter because it’s too general too broad what I might bid on is macadamia nut butter or keto paleo friendly nut butter things like that.

The longer tail it is the (more…)

 

In this video we’re gonna talk about the number one Adwords success secret my name is Travis and I’ve had a lot of success with Adwords in fact I built a multi-million dollar revenue company based on Adwords and I’ve helped people over and over again start their own Adwords and I see over and over again the same thing that leads to success and it’s not surprising it’s number one is picking good keywords but what kind of keywords should you be picking you should be picking keywords to bid on that have by intent now my assumption in this video is that you’re selling some kind of a product or a service and if you’re doing that you want to make sure the keywords that you’re bidding on are things people are typing in when they’re about to purchase an item. So let me give you an example of a good keyword in a bad keyword.

Let’s solve a bad keyword a bad keyword might be dance shorts and this is in this is the business one of the businesses I started the dance clothing business. So dance shorts it seems on the surface like a good keyword and it’s alright it’s not the worst keyword out there but let’s put it in perspective when someone is searching for dance shorts they’re not necessarily ready to buy yet on the flip side if someone is searching for ivory dance shorts they’re much more likely interested in purchasing because they’re looking for a specific color they already know what they want when they’re just looking for dance shorts they might not be ready to buy yet they’re still in the research phase you want to hit people with Adwords when they’re ready to buy now that’s not the only success secret (more…)

 

In this episode of the Effective Ecommerce podcast we’re gonna be talking about virtual assistants what type of tasks I give my virtual assistant and how I give them those tasks. So if you didn’t catch part one of this series definitely check it out it’s episode number 30 of the podcast and in that episode we talk about how to hire a virtual assistant and I have a very step by step very algorithmic easy formula for hiring a virtual assistant and I explain it more in that episode but if you want the short cliffnotes version you go to EffectiveEcommerce.com slash success pack or just EffectiveEcommerce.com and poke around you’ll find the free success pack I have a link in the YouTube video right up here that you can get it as well but once you get the success pack it has these step-by-step instructions including the complete templates for what the job post should say the messages should say it’s copy and paste basically but anyways at this stage I’m gonna hope that you already have a virtual assistant and you’ve already hired them.

I’m gonna share the type of tasks I give them how I give them those tasks and some bonus tips for continued success some of the mistakes I’ve made hiring virtual assistants and some of the mistakes I’ve had and I’ve made in continuing with the positive relationship. So let’s go right off the bat what type of tasks should you give you a virtual assistant when I talk about this it’s anything that’s algorithmic and just to define it I know that’s kind of a fancy it’s not that fancy of a word it’s kind of a fancy word what does algorithmic mean it means anything you can create a formula around or you (more…)