Don’t start a Shopify site in 2018 now I love ecommerce my whole channel is about e-commerce Shopify Amazon but why am I saying not to start a Shopify site in 2018 well there’s a really good reason what I mean by this is don’t start another crappy drop shipping web site don’t start another crappy website that whole sales a bunch of random junk you’re gonna be starting a site in 2018 it can be on Shopify in fact I recommend Shopify I love Shopify I love their platform but don’t start another crappie drop shipping website another site that sells a bunch of random junk if you’re going to start a site in 2018 it needs to be special it needs to be unique needs to have a brand that resonates with people it needs to be a company that actually adds value to the world.

That’s what I mean when I say don’t start a Shopify site in 2018 is it too late in 2018 no I also don’t start a Shopify site if you’re broke I get. So many people to tell me I can’t afford the $30 a month for Shopify guess what you’re too broke to start a Shopify site don’t do it you’re too broke to start a company don’t think of Shopify is this magical thing that’s gonna make you sales it’s not it’s just a way for you to sell products that your company makes. So if you’re really broke and you really still want to sell stuff maybe start on Amazon it’s a little bit cheaper to get started and once you get some traffic go ahead and go with Shopify but realistically if you have a if you’re thinking about starting a company and you’re broke don’t do it go get (more…)

 

 

In this video I’m going to give you the number one Shopify secret for 2018. So there’s a lot of different things that I could say is the number one secret but I narrowed it down to what I think the top one is but also share some of the other ones throughout the video. So the first secret if you haven’t started a Shopify site which a lot of people watching this video you probably haven’t like statistically you probably haven’t started the Shopify site yet the number one secret for you is just get it up just put something up and if you haven’t put a site up yet I’ll have a special tip trick hack for you at the end of the video but I’m gonna assume that you’re already have signed up or you’re ready to sign up and you want like what is the secret to more success in 2018.

The number one secret it really hasn’t changed and that’s the interesting thing between 2017 and 2018 since the dawn of time in a lot of ways it hasn’t changed what it is is you need to niche down you need to build a tribe you need to build a customer base that is gonna be loyal and follow you I mean this goes back all the way to thousand eighteen years ago back to the days of Jesus he didn’t he didn’t say hey my message is for everyone at first what did he do he said hey if your you went to the poor people he went to the you know the beat down the the broken people in society and said hey don’t worry about it there’s gonna be a better afterlife and you know this isn’t a religious I don’t I don’t care (more…)

 

 

Hey everybody. So in today’s vlog for PNB I have some exciting news I got my second production run in just got the first pallet from the second production run right here let’s see what you can really excited there’s some changes this time it’s gonna be a matte finish instead of a glossy finish I’ve been told it looks really good I’m a little nervous hopefully everything turned out all right I’m also last time some of the packages had oil on them and I want to make sure that that doesn’t happen again.

Let’s go ahead and let’s open up this pallet and as almost always there tends to be issues. This for this production run there’s a few things and I’ll show you exactly what’s going on but we got the new matte laminate which is cool all right. So here are the new pouches with the new matte finish I gotta say I like it it looks a little bit more premium it looks like a little bit more it’ll pop a little bit more though I think the glossy looks nice in its own way but this looks a little bit fancier a little bit more premium of a product but it’s a lot harder to rip the there’s no perforation in the pouches which is a huge deal because 7,000 of those pouches went up to the bulletproof box and I have no way of fixing those all right. So this production run number to taste test with the new packaging let’s see how it works it’s a little bit harder to open it’s already an issue.

The new ones a little bit harder to open but you can get it ultimately smells good smells just as delicious as the last batch tastes good overall I’m very (more…)

 

 

In this video, we’re gonna talk about the number one reason people fail with AdWords. Hi I’m Travis and I used AdWords to build a multi-million dollar revenue ecommerce business and I’ve helped a lot of other people do the same thing and I see people fail over and over again not necessarily my clients but other people of course but why do they fail and I like to dissect why they’re failing and it comes to basically two things I’ll start with what I think is the number one most important thing and that’s not selecting proper keywords in AdWords to bid on they build things that they think for whatever reason are gonna be successful but they’re the wrong things. So how do you know what the right keywords are their keywords that people type in right before they purchase not a day before they purchase not a week before they purchase right before they purchase what’s an example of one of these well my one of my businesses that I built using AdWords was a dance clothing business.

I would never never do dance clothing as a keyword even though that’s something that my you know that’s how I just described my business I would never bid on dance clothing because someone’s searching for dance clothing is looking at such a broad thing they’re maybe just doing research they’re just trying to figure out what dance clothing is they’re trying to find articles on what the best pieces of dance clothing are they’re not necessarily looking to buy maybe a small percentage of them are but the wide majority or not now maybe a slightly better keyword would be dance shorts okay at least they know what type of dance clothing they want but they’re still maybe looking for (more…)

 

 

Hi I’m Travis and I’ve used AdWords to build a multi-million dollar ecommerce business and I’ve helped a lot of people do the same thing. So in this video I wanted to share what I think are the five most powerful AdWords tips. So I’m gonna tell you all of them right now and then the rest this video I’ll go in-depth and talk about each one of them. So number one is finding proper keywords and I’ll give some hints on how to do that number two is finding negative keywords and this is a step a lot of people leave out which just blows my mind because if you forget this step you’re literally just wasting money for three is write powerful ad copy you are spending the money on the clicks you want to make sure that people are going to buy once they click on your ad the number four powerful tip is you need to review your AdWords I’ll get some hints on how to do this this is a thing that a lot of people forget to do which just blows my mind it’s such a waste if you’re spending the money on the data and you’re not reviewing the data once again wasting your money and finally number five set up shopping ads Google Shopping ads also known as product listing ads are extremely profitable people I know.

Many people that are using these with success that it just it blows my mind when I find that someone is not doing I just hat was off a consulting call earlier today and the guy was having success with regular text ads but had not yet implemented Google Shopping ads and I guarantee when he does he’s gonna that all the money he’s making off text (more…)

 

 

Hey everyone welcome to the Effective Ecommerce podcast in this episode I’ll be talking about how to 8020 your business using both Google Analytics data and sales data and this is a very important episode cuz I’m gonna show you the power of the 80/20 the Pareto principle and more specifically how you can interpret your data to get more success and more sales more profit to your website and it’s very simple principles. So we’re gonna take a look at Google Analytics. So we’re gonna ask a few different questions and then we’re gonna find some answers and we’re gonna ask some more questions. So let me quickly tell you what some of the questions are that you’re gonna want to ask and you’re gonna want to get answers from in Google Analytics where is most your traffic coming from where is your highest converting traffic from coming from. So this is important because the traffic that’s converting really well you want to find out where is it coming from and you want to try to get more of it what traffic has the most potential where are what are your top landing pages what are your top exit pages and you want to know what your top landing pages are because you want to know if you find out a lot of people are coming to these landing pages you want to try to figure out how you can convert them better.

Maybe they’re going to a page that only has a one percent conversion rate and that’s your highest landing page if you can get that to 2 percent or 3 percent conversion rate you’re gonna get a lot more sales and I’ll explain this was hugely important and powerful for me I’ll explain that later what are your (more…)

 

In this video, I’m gonna talk about the number one AdWords mistake. Hi, I’m Travis and I’ve built a multi-million dollar revenue company on the backbone of AdWords plus I’ve helped consult with a lot of different people on helping them turn their e-commerce business and their AdWords into something that’s actually profitable for them. So I’ve seen a lot of different people and I’ve seen a lot of different mistakes that people make in by far the number one biggest mistake I see over and over again is people that set up their AdWords and never properly review it now it’s a little bit it can be complicated process if you let it be to review your AdWords but it’s very simple in principle and I’d say there’s two main parts to reviewing your AdWords the first part is looking at which ones are successful and adjusting the bid and it can be a little bit more detailed if you want to get into it you basically want to adjust the bid only on ones that there’s room to adjust the bid in and I’ll talk about in a separate video exactly how to do this but you want to basically go in there and adjust the bid accordingly if it’s not successful lower the bid until it is very simple in theory but a lot of people just don’t take the time to do it.

I will be talking about how to review videos and eventually I’ll come out with a video and I’ll link it up here the next part about reviewing your AdWords is actually going in and finding negative keywords and I will definitely do a video if I haven’t already if I have already I’ll put a link up here on how to find negative keywords (more…)

 

Don’t start an AdWords campaign without watching this if you not don’t start an AdWords campaign without watching this let me share with you some of the mistakes I see people make I want to make sure you do not make that same mistake all right hi I’m Travis and I’ve built a multi-million dollar revenue ecommerce business using AdWords and I’ve helped a lot of other people do the same thing and I see people making the same three mistakes over and over again now I want to make sure before you start and before you spend any money with AdWords that you watch this video. So you don’t make these mistakes I really want I have your desk okay now that’s selling it too much I’ll your slope soon I want you to succeed and learn from other people including my own mistakes.

These three what is it. So the three mistakes that be dinners make over and over again. So the three mistakes that beginners make over and over again is they bit on the wrong keywords now is they bit on the wrong keywords they don’t review they don’t add negative keywords and three they don’t review their AdWords which is just mind-boggling to me. So let’s break down each one of these three and figure out how to fix them. So number one your if you’re bidding on the wrong keywords no matter how good your website is no matter how good your ad copy is no matter any of this information you’re not going to be successful because you’re bidding on the wrong keywords. So what’s an example of this if you’re bidding on general keywords or things where people aren’t ready to buy maybe they’re looking for information they’re not gonna buy from you they (more…)

 

In this episode of the effective ecommerce podcast I’m actually going to be doing a crossover episode. So it’s not only a podcast but it’s also going to be a YouTube video. So a lot of this stuff is going to be very easier to see than it is just to hear it in audio form. So if you go to my YouTube channel type in go to YouTube type and effective e-commerce you’ll find my YouTube channel and you can actually watch the video and watch along with me. So I’ll be recording my screen at the same time obviously if you’re just finding me on YouTube I do have a podcast as well where I talk about e-commerce stuff but let’s get into the 7 secrets of google analytics. So these are the 7 secrets we have source / medium secondary dimensions ecommerce a section transactions goals and funnels and geo locations and last but not least segments. So all seven of these things are things that you can look at your data you can look at the data in Google Analytics to get a better idea of what’s going on with your website how you can improve your website and a lot of really good information.

I do have some bonus info at the end of some of the most powerful things that you can do with Google Analytics as well I might I might end up saving that for the next episode but we’ll see if I can get to it in this episode. So let’s start from the beginning but before we get into that I do want to remind you that I have an AdWords course that will be launching February 20th it’s not that far away it’s a little over two weeks away I believe. (more…)

 

 

Hey everybody I have some new news about performance nut butter the company I just launched obviously if you’ve been following this for a little while I did it as a Kickstarter first now it’s an Amazon FBA product I’ve got good news I’ve got bad news I’ve got everything in between. So let’s start off with some of the good news if this is your first time watching you might not know but inventory is flying off the shelves I my first production run fly 2500 units and I’m about sold out oh I will be sold out on probably Saturday. So if you are looking to get a box performance nut butter Ford sells out and click up here click this link to get it on Amazon and if you buy it please leave that five-star review it’s hugely important but anyways let’s get to the the point of this blog and that’s to update you and give you some little lesson learned. So you can learn from my mistakes. So you don’t make the same mistakes that I have made with this company there’s been a lot of good things too. So I’ve been selling four or five times more than I had anticipated which means that inventory has already it’s about to sell out production will be taking place today today’s Wednesday’s I think it’s like seven yeah runs out of seven and tomorrow.

It’s like a two day process. So they have to grind your nut butter you have to put it in the pouches the next day. So that’s some good news I guess those good news that the fact that it’s gonna be done soon. So I had to increase the price all the way up to thirty 4.99 in the crazy part. So normally (more…)