In this episode of the effective e-commerce podcast we’re going to talk about AdWords this is going to be a basic tutorial on AdWords which to be fair is a little hard to do over a podcast with just pure voice.  so I do have a YouTube video on this if you’re if you’re watching this podcast on YouTube you can click on the link up here otherwise just go to the show notes for this and I’ll have a link there or go do the effective e-commerce YouTube channel and you can see it there but I’m gonna do my best job to explain AdWords using just my voice using just audio. So what is AdWords first off most you guys listening probably know what AdWords is already but if you don’t let me just do a quick refresher a quick explanation of what AdWords is.   AdWords is basically the way of advertising on Google so anytime you do a search and you see ads on Google that’s the AdWords platform basically being used and more specifically there’s a few different types ads there’s text ads, there’s Google Shopping, also known as product listing ads which we’ll talk about in the next episode and there’s also display ads to access any of these all you got to do is log into Adwords so you need to get a gmail account first using you need to get a Google gmail account then you can log in to adwords.com and you can set up all of these. For the purposes of this podcast we’re going to talk specifically about text ads and then the next one will be product listing ads probably won’t talk about display ads anytime too soon because I just don’t think they’re that powerful I think that text (more…)

in this video I’m going to talk about why you shouldn’t use WooCommerce and there is a lot of different reasons why you shouldn’t use WooCommerce now in some situations I do think it makes sense and we’ll get to those later but first up let’s talk about why you shouldn’t use WooCommerce the first thing is it’s not really built for e-commerce it’s based on WordPress and WooCommerce is a plug-in but it’s kind of an afterthought and you’re going to disagree with me a lot of people probably disagree with me on this but it really is WordPress was built for blogging it was built for content management and that was kind of an afterthought that’s why for most people I recommend going with Shopify I mean even big commerce is probably better and I’m not a huge big commerce fan then WooCommerce in a lot of situations some situations I do recommend WooCommerce in fact to be fair I do use WooCommerce on one of my sites we’ll get to that later the other reasons you shouldn’t use WooCommerce is the customization is just not therethere’s not as good a templates as there are on Shopify there are a lot of templates for WordPress but they’re not built once again for e-commerce there’s they’re built for blogging which if your main purpose of your site is blogging sure go with WordPress get the plug-into WooCommerce to sell a little bit extra stuff but if you’re the main purpose of your website is to sell things which it probably is if you’re watching this video then you need to go shopping hands down so some other reasons why you should not go with WordPress you have to host it yourself and it’s more likely to get hacked I’ve had (more…)

In this episode of the effective Ecommerce Podcast we’re going to be talking about paid ads PPC advertisements which basically just means pay-per-click and we’re going to talk about AdWords product listing ads, aka Google shopping ads, Facebook ads, Pinterest, YouTube ads, Linked-in ads, Twitter ads Amazon paid ads a lot of different things I’m going to give you a quick overview of all these we’re not going to get too in-depth because I’m going to do separate podcasts on each one of these the point of this episode is to do a few different things number one help you determine should you be using AdWords Facebook Ads what should you be doing number two it’s going to be helped give you some tips that are general enough for all forms of PPC and I’m hoping that this will be is information dense as possible and give you as many notes to walk away with so let’s start from the very beginning what is pay-per-click advertising basically alit is advertising online or you pay as the advertiser every time someone clicks on your ad to go to your websites you might tell AdWords or Facebook ads I’m going to give you a dollar every time you get someone from my advertisement from Google to my website so if you don’t know already AdWords is Google’s advertising platforms every time you see an ad anytime you do a google search and you see an ad well that is AdWords basically it’s also includes display ads which I won’t talk about too much because I don’t think they’re the best for most forms of Ecommerce I think they’re great if you’re doing remarketing but I don’t think they’re the best for most cold traffic so that’s the first thing so let’s talk about (more…)

Hey everybody, I have two big pieces of news about Performance Nut Butter the first is 95% of the boxes have been shipped so if you haven’t received your box yet you probably will be receiving it pretty soon if you don’t find it if you it’s not received by the last Friday of November please send me an email I will do everything I can to figure out what happened obviously there’s hundreds and hundreds of boxes sent out so there will be a few mistakes but I’ll do whatever I can to make everything better so that’s the first piece of news the second piece of news performance nut butter is now on Amazon as well I tried to wait until I got all the kick starter relief majority of the kick starter boxes out but I wanted to make sure it was ready in time for the holiday season so right now you go to performance nut butter calm I’m having instead of selling it on my own personal website for the time being I’m selling it directly on Amazon and that’s for a few different reasons but one of the big reasons is I want to push a lot of a lot of sales on Amazon because then the more sales I can get on Amazon the more organic sales that happen on Amazon so one huge favor I want to ask of you if you enjoyed the product please go on Amazon leave a good review also right now on Amazon you can look up nut butter pouches if you want to search for it on Amazon or just go to performance nut butter calm I am running a Black Friday Cyber Monday sale probably running that for a few days I may even run that (more…)