Finally had a chance to sit down and have a conversation with the guy died Manuel I’ve been meaning to have a conversation with for a little while actually pathetic scheduled for a few days I felt really bad not only was a little late for the call there’s kind of chaos to imagine being in the middle of the airport here and I had to try to find a quiet place I found this little corner here to sit down and have a conversation with her. So this is the first stop yet awesome. So I’m in LAX right now Austin is coming up soon really excited for paleo FX I think there’s going to be a lot of period connections he made a lot of fun if you had. So that’s number one Maupin airport starting to get really excited for paleo effect actually I just found out about a cool marketing event for tonight.

It’s already starting all right adding the weight at baggage claims after already you know waiting these to the airport and then waiting on the flight now you gotta wait for more and then you finally get outside and soft the wait to get to your hotel but it shouldn’t be to that hopefully doing plane too much I’m still very excited about everything going on and you know a lot of wonderful things are going to be happening I know a good amount of people here at paleo FX and one little extra small pivot I didn’t show this earlier but I was stuck in the middle seat which is a reminder always log in early for whatever airline and change your season fizzy pop sounds like the bags are coming right now he’ll back here this is the part they don’t really tell (more…)

There’s actually a jar start this is the first two minutes of the road trip right we’re about an hour away from where I’m going to be my co-packer can really close to San Jose right now just stopped off had to stop off and get some Chipotle one of the best road foods that there are first um it’s pretty healthy get a lot of real just real food stops off earlier at a McDonald’s but like all they have told me I never eat it at all let’s get some oatmeal got it was full of like brown sugar and a bunch of crap which brings me to one of the points of the product is that I’m trying to produce not going to have any attitude itself. So got something somewhat LVM cheer along these in the comments it’s probably not that healthy but as far as fast as good or a better option clothes you can eat in your lounge that’s pretty nice. So one hour to go tonight I’m going to be doing jiu-jitsu a Dave Henry Oaks tomorrow I’m interviewing Mike pump we’re gonna listen to some of their podcast really learned guys really excited to interview them but that that’s the big stuff going on.

I’m here in Santiago and you are the first to do all the pill packing for the performance nut butter product if you have all that machine back there pretty exciting over up here in Oakland and really kinda gets project going off the ground here obviously has a great day BF Houston and make I thought what not asleep there are you crazy I ordered here there your cousin watch me why would it is going to sell out tomorrow okay it’s delicious real bone level to dub could (more…)

 

 

In this video I’m going to show you step-by-step how to create your first Facebook ad in just a second we’re going to go to a screen recording where I show you the entire process from A to Z we’re going to go over things like how to choose the right Facebook campaign for you some tips and tricks on creating a very specific narrow audience how to target to correct people on Facebook Ads then we’re going to talk about how to create a really powerful Facebook Ads image and copy after we’re done with that entire process we’re going to do a quick tutorial of the entire Facebook Ads platform.

So you know what you’re doing this will include things like going over how to use the power editor how to create a pixel a Facebook pixel and creating your first custom audience this is actually the first lesson from the beginners Facebook Ads course I just launched its. So packed full of information I had to share with you guys. So without any further ado let’s jump right into it welcome to the first lesson of the Facebook Ads course. So in this lesson the first thing I want to do is right off the bat teach you everything you need to know to make a basic Facebook ad.

So we’re going to go through this process we’re going to make the campaign the ad set and the ad if you’re just starting Facebook ads this is probably the first thing you see but after we make our first ad I’m actually going to take you into the ads manager we’re going to poke around here teach you all the tips and tricks. So how you can review how you can look at the analytics of your Facebook ad all (more…)

 

In this video we’re gonna be talking about a question I get all the time which is which type of Facebook ad to post and I know you’re gonna want an answer for this and the truth is there’s not one single answer but hopefully this video will give you some ideas on where you should go next and hopefully help you be able to figure out for yourself what kind of ad you should post. So I’ve talked about in previous videos all the different types of ads that you can post there’s video ads there’s conversion ads there’s just click link click ads there’s page like ads there’s more than that even lead ads which is one my personal favorites.

So which one should you do depends on a lot of things I’d say if you’re trying to get exposure for your brand video ads are probably one of the best ways to do that a video ad you’ll be able to get a lot of people viewing your ad for very cheap if you’re trying to get email conversions you want to consider probably a lead add lead ad is my personal favorite ad because all it does is it shows someone an ad and all they have to do is click two buttons and they’ve given you the your they’ve given you their email which is just amazing then of course there’s getting clicks to websites now some people tell me that these work better than lead ads and they’re cheaper to get leads. So I’d try that out if you’re trying to make sales on a product getting clicks to your website or conversion definitely the best one a lot of different options here a lot of people like to do a kind of a mix of (more…)

Only three days left of the performance nut butter kicks are you can enter to win a free jar by sharing this video down below or go to performances of butter calm you can buy a box it’s still the early bird special I extended early bird special buy a box ten pouches for only twenty dollars including free shipping if you don’t know what Performance Nut Butter it’s a macadamia coconut cashew blended nut butter with just a hint of Himalayan sea salt that’s it nothing else added it comes in individual squeeze packs so it’s easy to eat on the go I made a ton of these jars to give away to influencers and I still have a hundred left here so if you share this video I’ll enter you to win a free jar it’ll come in a beautiful box like this or if you just want to guarantee that you’ll get some performance nut butter go to performance nut butter calm like I said the early bird special $ for a box of ten it’s the cheapest it’s ever going to be check it out at performance nut butter calm only three days left til the Kickstarter is over.

This is vlog number three. Today I’m going to actually be getting a business bank account for Performance Nut Butter we’re working on some of the packaging for Performance Nut Butter a few of the things that I got to do for that but I’m also I’m up here in Valencia. So I’m going to be working at the bee dancer facility I got to do a lot of different things one of the things very small you know seems like almost a silly thing I need to do is work on the computers that’d Bdancewear they’re all running really slow I’m think I’m just going to add some RAM to them but it’s really important my computer personally I spent about $1300 on the computer which isn’t insane but I recommend having a good computer. So I’m going to be doing that I’m working on Amazon I’m working on a few other random things like I set them up here in Valencia when I’m in Valencia I usually stay at my parents place Valencia is where the beauty answer facility is my parents also happen to live here. So it’s a beautiful spot you know I don’t think I really respected it when I was a kid but hey I’m pretty lucky to be able to live somewhere my parents got lucky they moved here back in the day when it was like garlic farms here onion farm something like that and since then the whole place is uh a lot nicer. So other than work I might be going to the pool today getting in a good workout that’s something I haven’t really been filming in these cuz I definitely try to get in a good workout I haven’t been doing as good of a job as I would (more…)

 

 

To start off this vlog here’s some of the top tips from the e-commerce mastermind here at bulletproof café. Let’s grab tip would be to have good content that’s related to niche and it doesn’t have to be something that’s like picture of your office it should be related to niche and something that’s interesting I catching that people will get value from and then also network with other people within your space within your nation like make groups like make like comment groups like each other’s posts like comment on each other’s things together at the same time and that’s gonna make you grow that’s gonna give you more exposure and that’s gonna give you more hopefully go viral but not just like a whole another.

 

I’ll talk about that leaders you need a large network of big pages you know it’s called social read you need to make like the like you could DM people ask them hey are you part of a group already and if you just some might not even know what you’re talking about but the people who are enable know what you’re talking about just yeah message a lot of people and explore and network you just send a lot of messages. So my tip is for basically for those who are new inventors.

I recommend you make a chronology of everything you work on from the beginning. So that first you keep track of what you exams and what you’re planning to do and also this is a way to really and write down exactly what you did this way it is a record that if in the future someone questions whether or not you did this or it was your idea you can say yes on this date exactly I worked on this and (more…)

In this Video, we’re gonna talk about advanced store setup. So by this point in the course you should already have your site ready for the most part it should be at the point where people could buy from you if they wanted to it’s not gonna be perfect but that’s the whole point of this course is that you’re going to iterate. So you’re gonna put up your site it’s gonna be basic and then we’re gonna go into the SEO then we’re gonna do the advanced store set up things like that. So what are we going to talk about in this module well here’s some of the things we’re going to talk about one of the first things we’re going to talk about is how to set up the support pages what I mean by this is about us things like that some of the other things we’re going to talk about is customized automated emails email capture category pages optimizing for conversions and the retail setting up a retargeting pixel. So let’s dive into all these a little bit. So you know what each of these different lessons will be about.

So the first one we’re gonna talk about is setting up the support pages. So what do I mean by the support pages I mean things like the about Us page the contact us page FAQ and all the other pages like that these are things like the shipping policy any page that isn’t necessarily directly related to purchasing these were these are what I consider support pages and there’s a lot of customization that can be done this is where you can stand out this is the pages where you can really differentiate yourself from the big companies out there. So we’re gonna dive in (more…)

 

 

In This is Video are about ten ways to get more traffic to your website people ask me this question all the time how can I get more traffic to my website how can I get more traffic to my website well I’ve decided to stop answering people and just make this video instead. So let’s go over all ten of the ways really quickly now and then later in this video we’ll go into each one of them in depth and these are my 10 favorite ways. So let’s get started first one is organic traffic or SEO basically this is just traffic from Google search results that you don’t pay for just in normal stuff this is like what everybody wants to know how to do better and we’ll talk about that in this video don’t worry. Next one is content marketing which kind of feeds in to organic traffic talk about that later in the video as well next up is PR pretty self-explanatory getting in newspapers getting in blogs getting all over the place. Social media you probably know about social media it’s at the time of this only 2017 which is weird to say because it’s early January for me right now but yeah you probably know about social media let’s talk a little bit about that on top of that AdWords you might not know what AdWords is this is one of my favorite ways on trying to get traffic to your website it works. So well it gets targeted traffic product listing ads this probably is my favorite way also known as PLA we’ll talk in depth about that as well paid social media this is advertising on social media doing Facebook Ads Pinterest we will 10 talk about later in this video number (more…)

 

 

In this video I’m going to show you how to make campaigns in AdWords for your product listing ads. So the first thing we’re going to look at here is this is actually for be dancewear this is not for the asana yoga clothing brand that I’ve been working on. So if you go to your products you can see that these are the different products I have available and for instance here’s some SKUs or some item IDs

Blue dance skirts etc. etc. now if we go into google AdWords we see here that I have a bunch of the different campaigns and the way I have mine set up and I’d recommend setting them up is the campaigns are separated by the type of item it is and the reason is you’re able to use a better negative keyword targeting. So let’s walk through one of these campaigns. So I’ll make a new one I’ll make one that I’ve already have. So you can see it from scratch first go plus campaign shopping I’m going to call this one dance pants PL and I put a PL in the campaign name to signify product listing ads this is. So when I go in analytics I can see which of my campaigns or product listing ads and which ones are not Crunch you a country of sale we’re going to go to United States I’m just going to do only United States for me

Personally let’s say default bid of $20. and five dollars a day just to put something there and also put a schedule here like maybe you don’t want to show it in the mornings things like that you can create custom schedule change the times that you want to do it I’m not going to deal with that (more…)