This video I’m gonna give you a quick walkthrough of AdWords we’re going to go into a little bit more depth than we did in the last video. So there’s a couple different things i want to show you here and one of the first ones is we already talked about the difference between what a campaign is in an ad group just to reiterate the campaign is kind of like a the big bucket and then within that bucket there’s lots of ad groups in the point of the ad groups is you want a different ad group every time you want a different ad to show. So for instance if I’m doing green yoga I think we did green yoga pants last time then you’re going to want to show a special add to that oops oh just got to refresh the page if someone’s searching for green yoga pants then you’re gonna want to show a different add to them then someone searching for read yoga pants. So let’s give this a second alright.
Let’s walk through here. So within if you click on the campaign one of the things we can click on the ad groups tab and you can see the different ad groups in there then we go into the settings. So one thing we did is when we set this up we made it a standard campaign it’s probably better to go with all features and I’ll show you why. So in the standard there’s not a lot of features going on but if you go all features you can change some things here such as the delivery method all right. So standard optimized delivery for a bad spending budget evenly over time. So you can change these two and the first one is (more…)