Month: September 2017

7 More Steps to Designing Your Online Ecommerce Store Website

We share secrets and tips on how you can start your online business and also grow your e-commerce business. We also help you to gain financial freedom by making money from an e-commerce business over a short period or making extra cash from an e-commerce business.

In this article, we will divulge tips on how you can design your e-commerce site so it can be efficient in making money for you so you can have more financial freedom. We will also discuss the nitty-gritty of design for optimal success.

Here are seven simple steps to follow in creating your e-commerce store;

1. About Us page

This page is very crucial to the success of the online store, and a lot of business owners fail to draw attention to their site because of their About Us page. It should not be a page which contains a few texts about the products that the e-commerce owner sells in a boring manner. The page should include a picture at least of the owner of the brand to give it a personal touch. People tend to prefer brands that connect with them and it make it easier for them to want to spend more time on the site. A video is more preferred on an e-commerce site about us page of about one to two minutes to engage the prospective clients so they can be more comfortable giving you their money. The video can contain any necessary information about the site and how you do your business in a friendly manner. This may help the prospective client to connect with you as customers prefer to purchase items from a humanly brand and not just any company.

2. Contact Us

This page is also crucial and should be strategically placed so that people can find it easy to communicate with you. It (more…)

How to Start An Online Store In 6 Simple Steps

How to Start An Online Store In 6 Simple Steps

 

Starting an online business can be overwhelming, in this video, I’ll show you how you can set it up in 6 simple steps.

1. Get A Domain Name

You can get a domain name from all kinds of different sites. However, the domain will represent your company so it is important to keep in mind that your domain names should be easy to spell and easy to remember. If it contains a keyword that you are trying to target, then that would be better.

2. Get A Shopping Cart

You have some options when choosing a shopping cart, you can get a hosted shopping cart or non hosted shopping cart. Some examples of a hosted shopping cart are shopify, volusion, and bigcommerce.

3. Merchant Services

These process all the credit cards, however if you choose to use Shopify as a hosted shopping cart, then you can go ahead and skip this step. You should also add Paypal as one of your payment options because a lot of people use this to buy things online. Remember, you want to make the shopping experience easy for your customers.

4. Keyword Research

You can use Google Adwords to search for keywords to help you name your products. This way, you would be able to see which keywords your target market usually search for. It is also important to go with long tail keywords to make your products appear top on searches.

5. SEO

SEO stands for Search Engine Optimization, what this does is it puts your website on top of google searches. ‘On Page SEO’ helps google know what your website is about. And ‘Off Page SEO’ which is link building. But for beginners, On Page SEO is what you need to focus on. The five main areas that we will talk about to (more…)

Setting up the Kickstarter page | Starting a Kickstarter Day #18

Day 18. So a lot of big things happen on day 18 I do have to admit this day specifically I found myself pretty anxious pretty overwhelmed in it you know it’s hard to tell love you don’t talk about that’s part of it but you know we’re starting an Ecommerce business or starting any kind of business or doing anything cool you’re going to get a lot of anxiety a lot of worries and anyone that says that they don’t well either they’re a mutant a freak an amazing person or B it’s coming or C they’re just straight up lying and I mean I don’t talk about this a lot just because it’s not necessarily a fun part of the whole thing and you get over it I mean you do that’s the whole thing you need to get over that anxiety that here but I found myself a little bit more paralyzed today than most days but I did do some good things I did some really good things one thing I find that I do when I get overwhelmed anxious is I write just lift um which is a little OCD I guess of myself but I would definitely not consider myself OCD if you could see my apartment most the time you know on that specifically OCD but the other thing I did and that was actually going through and writing out the whole calendar of what is what I’m going to do basically up until the launch.

I have the launch day right here May 4th and then I kind of go backwards and forwards at the same time I mean a lot of times people will say just you know straight up work backwards and I think that’s valuable but I also think it’s (more…)

Ecommerce News Ep 1 Facebook Lead Ads and Snap Chat in 2016

There are some exciting new trends for e-commerce marketing becoming available, and now is the absolute best time to get on the bandwagon and take advantage of what they can do for you and your small business. Two of these marketing vehicles are discussed below, and in the coming months you’ll certainly be hearing more and more about them, but now is the time to get on board if you really want to gain the benefits of this kind of marketing before it becomes more widely used.

Facebook Lead Ads

This exciting new opportunity for marketers is being made available by Facebook, and since it’s in its very early stages, it has not yet been adopted by large numbers of businesses. Being on the cutting edge of any new technology has an appeal all its own, because it puts you ahead of the e-commerce trends, or at least on their leading edge.

This particular vehicle is called Facebook Lead Ads, and there are some terrific advantages to using them. At present, Facebook Lead Ads are available as a mobile-only offering, although they will also find their way to desktop at some point in the near future.

Here’s how it all works:

  • A user receives an ad on their mobile device, asking if they’d like to opt-in to something (for instance, a DIY guide or something else of value to them)
  • The user clicks ‘YES’ and Facebook auto-populates their email account with an email, then a second ‘Yes’ click from the email itself is all that’s necessary to receive a free e-book or whatever you are marketing
  • Without ever having left Facebook, without entering their email address, and without navigating anywhere else from their mobile device, the user has received your marketing material. If the user were required to provide you with an email address, maybe 10% would do (more…)

Starting an Online Business is Easy

 

In this video tell you how easy starting online businesses well actually it’s not that easy well mixed feelings it’s much easier now than it used to be but if you are looking for the fast quick easy dollar you know what to be honest with you ecommerce is probably not for you is there ways to do it yes has it gotten easier for me over time yes I just launched a company raised $15000, without developing without even having a single product but you know what it’s never easy and you’re going to hear from a lot of internet marketers gurus a lot of the people on YouTube wow this is. So easy I quit my job and I started this online store and the easiest thing I ever did be s that’s part of you know and it might even feel easy I’ll tell you right now there’s times in my life where starting an online business or having an online business feels super easy and I look back at it and I’m like wow that was. So easy kind of the same thing is high school high school if you look back at high school wasn’t that super easy you know what wasn’t there moments when you were in high school be like wow this is. So hard like you’re studying for a test and you’re like oh my god I hate this that’s kind of what it’s like times  starting an online business there’s moments where everything is beautiful you’re on the top of the world but guess what you get a notice from whatever some kind of government agency and says hey by the way you forgot to file this paperwork now you owe money but if you’re not willing to go through that journey (more…)

Behind the Scenes: How to do your 20s | Starting a Kickstarter Day #16 &17

This is a quick recap for day 16 and 17 is starting the Kickstarter a lot of really cool things happening in these last two days I actually have a full explanation of my exact strategy my marketing strategy as far as it deals with podcasters I filmed it right before I talked to rob walls and Rob Wolf’s if you don’t know is a really big deal. So it’s really cool that it came on my pocket very big deal within the whole paleo and CrossFit community. So I don’t want to spoil that I’m gonna I’ll save that for right after this quick update but here’s a list of some of the people that I interviewed just a small handful of the people I had Tristen Haggard who is a YouTube guy really big on keto a good decent YouTube following really fun conversation.

I really enjoyed that one I’ll play a little sample of that in the video as well I have Matt and Megha who have a YouTube channel all about ketogenic Kido the ketogenic diet basically really fun conversation with them as well Cristina’s Yardley oh I’m Carly oh I’m pronouncing the last name wrong do a clip of that maybe even a clip of her talking about her name because I can’t pronounce it apparently rot yeah like I said Rob Wolfe also had on it got his spin on the podcast before he is Dr. Andrew Hill I’ve actually done he has the program where you can do neurofeedback and if you go to my Instagram it’s I think it’s just tried to smart the awning or Travis Marziani go my Instagram actually have pictures of myself doing neurofeedback I got a check which is like a brain mapping before and after the training (more…)

Branding Your Ecommerce Business Guide

In this list I’m going to show you how you can create your own brand and here as you can see I have a couple different logos and a couple different brands that have become wildly successful. So we’re gonna use some of the principles that they’ve used I’m gonna show you how you can create your own brand and keep in mind that you are gonna have a different strategy than a lot of these big brands you have a different size budget. So your branding is gonna be a lot more niche down this is gonna be one of the principles that we underscore over and over again. So first off with creating your brand you need to know what is your niche.
you’re not for everyone you’re not McDonald’s you’re not you know whatever you’re not the big you’re not Walmart you’re not this big brand you’re something there’s something specific about you why do people want to come to your website and buy from you ask yourself that over and over again why would someone buy from me versus Amazon that’s really the key question Amazon is the big you know 100-pound gorilla in the room they are the giant you’re up against them.

So what makes you special and why would someone want to buy from you we’ll come back to this later but this is a very important point. So the next thing we’re talking about here is creating an avatar who’s your ideal person that would buy from you we’ll talk some in-depth in depth about how to create an avatar but this is really important for you to do early on in your business because you’re going to come back over and over again to this idea. So after that, we’re going to talk about (more…)

Exciting Updates + Nuts In a Box | Starting a Kickstarter Day #14

It’s a beautiful day here today in Santa Monica I’m I think it’s day  I’m working on the Kickstarter I woke up a little bit early and working for a few hours already but I had to get outside because it’s just I mean it’s amazing today. So these are the lemon trees I showed yesterday. So one of the things I like to walk I want to take a walk every day and I come over to this park check out on the lemon trees but anyways let’s get back to business. So I have a list of things like I showed yesterday as well that I write down every day. So I’ve already done some of these the first one was emails I in MailChimp I created a bunch of newsletters for different groups. So I have my how to do your s email newsletter group I created an email for them saying hey go join the performance and up at our launch group send the same email out to the effective e-commerce list and I’m going to send out a similar one to friends and family on top of that the people that have already signed up for the performance nut butter list I did not tell all of them about the Kickstarter or the Kickstarter the product page I the Facebook you know product launch page that’s the way to say it.

 

Some of them I didn’t tell because basically what I did is I’d send them an email as soon as people sign up for the board the email thing saying hey you know my name is Travis follow blah this is what I you know this is a little bit about the product what do you do for fun and people that responded to that email (more…)

Attempting to Make a Food Label | Starting a Kickstarter Day #15

All right I think this is day 13 it could be wrong on the day number maybe day 13 or 13 I’ll get that number straightened out but this is a rehash of what I did. So today actually filmed everything I did for the day for the first time I’m gonna try to do it in a really cool lab and try to show the whole process let’s do a recap of everything I did I did a lot of version of different thing I did a lot of Photoshop work today. So I created version of the by label I’m gonna put on the jars I already had a by version I’m going to do a by inch version with a new updated one I got feedback from people and they said that it probably better when I send out these jars to influencers for it to go all the way around I did that I also did version .edit with the business card. So I’m going to hand out business cards when I go on my road trip during my Kickstarter and the hand out business card it’s not going to be about me but I got my name on it it’s going to be on one side hey please you know go to this website if you want to get some performance nut butter on the flip side it’s going to show the benefit it’s only version. one of the big lessons I learned from this is that I like doing that kind of iteration I like doing an iterative process. So that’s one thing too it helps with my creativity.

It’s kind of filtered a little bit of waste cuz I did version 1.0 of the by and I realized I should probably hire someone to do (more…)

How to get your Email Newsletter Past The Spam Filter into The Primary Tab

 

In this review I’m going to give you four tips on how to get past to the spam filter when sending out email newsletters using services like MailChimp. Now this is a question I get a lot is how do you get past that spam filter and the short answer is not easy but I got four tips for you on how to do it the number one thing and I think this is one of my favorite things is get engagement on your emails. So ask your customers ask people on your email less questions and if Gmail and other email services see that you’re getting engagement and actually it’s a conversation they’re much more likely not to put it in the spam filter or promotions tab they’re much more likely to put it in the primary tab if they see that you’re getting some kind of an engagement now if you keep getting stuck in the actual spam filter I want to say something’s wrong you might want to do some research and try to figure out why that is you shouldn’t actually be getting stuck in a spam filter you should at worst be getting stuck in the and promotions tab. So let’s go over some of the other things I’d say number two is don’t use buzzwords. So if you’re using things like huge sale free which I still am guilty of then you’re more likely to get stuck in a spam filter or in the promotions tab on top of that don’t buy a list if you buy a list that’s not yours a lot of people are gonna hit that spam button you’re going to get put into the spam filter last but not least automation now this is something I’ve heard I have not (more…)