In this video, we are going to do a review of Shopify vs. Squarespace. We are going to review the pros and cons. U ultimately, we are going to figure out which one you should pick. Now, I already know which one is going to win. Obviously, we are going to wait until the end of the video to find that out. Let’s start off with some of the pros.

First, let’s start with Shopify. So, Shopify is built for ECommerce and I assume if you are watching this video you are probably wanting to compare Shopify to Squarespace. You are probably looking for something that is for eCommerce. Well, Shopify is 100% built for eCommerce as opposed to Squarespace which is more for artistic people to have websites. But, let’s go into more pros better credit card rates. You are going to make more money using Shopify. Now, if only by a little bit but I do need to mention this it is better credit card rates. On top of that, there is better add-on and apps. So, Shopify and Squarespace do not have everything you need right out of the box. You have to pay a little bit extra for some different add-ons some different apps that go with it. Shopify has a much bigger user base and which means it has a lot more apps a lot more apps a lot more integrations and functions which brings me to the next point. It integrates with Pinterest,  product listing ads and a ton of other things. So, if you want to sell on Pinterest, you can do it very easily by setting up a Shopify store and then click a few buttons and you will be selling on Pinterest.

Now, let’s talk about Squarespace. Squarespace has some pros of its own. (more…)

In this video we’re going to talk about why you should use Kickstarter to launch your product and this is a question I get all the time why did I decide to use Kickstarter to launch this product versus just doing a Shopify store or a Facebook launch of some kind and there’s a lot of reasons number one and let’s start off this may be the biggest one number one is there’s scarcity this is a psychological trigger there’s only days you only have 30 days to raise that money and this works twofold one it works for you because you know you only have days to raise that money which means we’re going to get your butt out there and get you generating money for your Kickstarter but two it works for every all your potential customers people that want to buy from you know that they only have days and if they if you don’t raise that money within days well that project’s not going to happen.

So if you really believe in some kind of a project in your on Kickstarter you need to support it ASAP the second part of this is friends and family if you’ve launched an online store there’s no real urgency if you launch an online store and tell your friends and family hey can you buy a product one there’s not really a lot of benefit why they would buy a product with Kickstarter you can say will you buy a product because then I’ll get closer to reaching my goal and everyone’s going to see it and every we’re going to see how I raise $15000, if it’s on your online store it’s private your people your friends and family aren’t going to feel is needed (more…)

In this video, I am going to tell you why I think AdWords is actually way better than Facebook Ads. Now, this is controversial and a lot of people will probably disagree with me. However, if you are an eCommerce store owner and you are running Facebook Ads and not running AdWords, I think you are crazy. There are a bunch of different people where this may not apply.

I prefer AdWords because I make way more money off AdWords than I do Facebook Ads and here is the number one reason why. When people are searching for things in Google, there is a good chance that they are looking to buy something. Often people are looking for information. One of the benefits of AdWords is that you can tailor it to people that are specifically looking to buy.

When people are on Facebook, they are almost never looking to buy. They are looking to interact with their friends. They are looking to look at their friends’ photos. They are looking for pictures of a past lover or even a future lover. They are doing things on Facebook that has nothing to do with purchasing your product. When someone searches, for instance, for my company or for dance shorts in Google, well, maybe they are just looking for pictures of dance shorts. But, maybe they are actually looking to buy them. So it is intent. It is 100% intent. With Facebook Ads, a lot of people do not realize the crucial fact that people may not want to see your ad and that is not necessarily true with AdWords. On Facebook, nobody wants to see ads pretty much ever. On Google, sometimes your ad is actually the perfect item for this person. They are thinking something like, “Oh, thank God I know about (more…)

One of the questions I get all the time is how to open up a business account specifically a business bank account and get a DBA. If you do not know what a DBA is, it is a legal document that you file showing that you are “doing business as” a name other than your own. This allows you to do all of the things you need to do including opening bank accounts using that name. I have completed this process a few times now and it is very important if you are going to be starting a business. In fact, you cannot open a business bank account without a DBA or some other document showing that you are a legal business and what kind of a business entity your company is. There are a number of different types and I will talk about that in another video. Some of those different types there are LLC, S-Corp, C-Corp or just being a sole proprietor. So, for instance, with Effective Ecommerce, my company, I turned it into a DBA. Since there is not a lot of liability, I felt there was no reason to deal with all of the headaches and paperwork and pay all the money needed to turn it into an LLC or an S-Corp. It is not like a lot of people are going to be able to sue me over something and if they did, they probably would not win. So, I do not really need to protect myself. Now, if you are selling supplements or something that potentially could be dangerous, an LLC is probably much more interesting but that is the subject of another video. So, let’s save that for another time.

The first step if you want to get a business bank account is to become (more…)

In this video, we are going to be talking about a question I get all the time which is what type of Facebook Ad to post. I know you are going to want an answer for this. The truth is, there is not one single answer but hopefully this video will give you some ideas on where you should go next and hopefully help you be able to figure out for yourself what kind of ad you should post. So, I have talked about this in previous videos – all the different types of ads that you can post. There are video ads. There are conversion ads. They just click, link, click ads. There is a page like ads. There are more ads than that, even lead ads which is one of my personal favorites.

Which type of Facebook Ad you should post depends on a lot of things. I would say if you are trying to get exposure for your brand, video ads are probably one of the best ways. With a video ad, you will be able to get a lot of people viewing your ad for very cheap.

If you are trying to get email conversions, you want Alhea. Alhea is my personal favorite ad because all it does is it shows someone an ad and all they have to do is click two buttons and they have given you their email which is just amazing.

Then, of course, there is getting clicks to websites. Now, some people tell me that these work better than lead ads and they are cheaper to get than leads. So, I would try that out. If you are trying to make sales on a product, getting clicks to your website or conversion definitely are the best ones.

There are a lot of different options here. A (more…)

Hi, Mr. Ferriss. You do not know me but a little over four years ago you helped me quit my job, start an online company and travel the world. Well, your advice has helped me again in starting my new company, Performance Nut Butter. I quickly want to talk about all the ways your advice has helped me in the formation of this new company.

First off, the idea originally came from The 4-Hour Body when you talked about having four tablespoons of almond butter before bed. I was originally going to do a bedtime butter and actually improve upon the four tablespoons of almond butter. But, then, upon your advice, I read The 22 Immutable Laws of Marketing and realized a few different things. I realized that there is nobody in the Performance Nut Butter space. So, by doing that I could be a first mover and have the first mover advantage. On top of that, I also picked the name Performance Nut Butter because it implies the benefit and it can be used and substituted as a generic. Both of these things were talked about in The 22 Immutable Laws of Marketing.
Next, I watched the business episode of the Tim Ferriss experiment where you and Noah Kagan talked about getting a MVP product out as soon as possible to test the market. So, I created the jars which even though the final product is going to be in individual squeeze packs, the jars allowed me to test the market and get it out to influencers.
I then used books like Tribes and Influence that you and other guests have recommended to build an audience. Your story about creating a book for people to get into Ivy League colleges and nobody buying it reminded me that I need to find my audience (more…)

Vlog 4 heading off to VidCon today had to come back I forgot my samples of Performance Nut Butter for people to try got him alright now it’s time to VidCon I finally got here to VidCon I’m walking over there instead of paying for parking I just parked for free at the residential area and then walk over to the Convention Center it’s about a 15 minute walk. So bad and to be honest I probably could have parked closer I parked all the way down there. So anyways let’s get inside soon and start networking and learning how to film better videos for you guys.

So this is an update on day one of VidCon my pass right here and just kind of like all lessons learned everything I’ve learned from VidCon. So there’s a lot a lot of different things learn and apply one is I did get footage of everything because it’s just sometimes it’s awkward to bring a camera for instance I had dinner and some decent on time talking with Stefan testing of gravel arts.com. So shout out to him very nice guy very smart guy if you’re into jiu-jitsu if you’re into grappling and all wrestling anything like that where you’re just interested in learning definitely check out this channel I’ll put a link down below I’ll turn to the link in the info cards as well on top of that. So here’s some of the big things I learned though I’d say that there’s probably three top things and the number one thing though the most excited about is YouTube live I talked to a guy one of the questions.

I always ask and I recommend is you charge figure out what kind of questions you could ask people when you’re looking for advice but (more…)

In this video, we are going to talk about how to join an eCommerce mastermind. I have a paid mastermind eCommerce mastermind. We will talk a little bit about that at the end but let’s first talk about how you can join one, hopefully for free. The first thing you can do is go to forums, go to Facebook groups, go to other things like that, just message people or post a message and say, “Hey, I want to start an eCommerce mastermind.” You will be surprised at how often this works. In fact, I started a Facebook group myself.

 

If you want, you can get my free ecommerce success pack and I will send you an invitation to the Facebook group as well. In that Facebook group, I guarantee you will be able to find other people that are interested in joining an ecommerce mastermind with you. So, if you do want to join an ecommerce mastermind, click up here to get information. You can also go to places like Reddit or to other ecommerce forums. There are a lot of different ecommerce forums out there that cost money. For instance, the ecommerce fuel forum is one that I know a lot of people really enjoy. That is for higher level people though so it does cost a decent amount of money. I think When I last checked, it was around it was around $50 a month which is pretty pricey. I am not going to lie. If you do want to join an ecommerce mastermind think about how you are going to do that. Another option is reach out to people like me who know a lot of people in ecommerce and see if they if they have other people in mind that might be a good fit for you. (more…)

Welcome to the class do you find yourself wanting to use Facebook ads but you don’t even know where to start if a company or you’re selling products and you just know that Facebook would be a great place to promote your company in your products you can quickly find yourself looking at other people’s success with Facebook Ads the longer it goes on and the longer you put it off the more it can bring you down in the tougher the competition with Facebook ads will be with this absolute beginners Facebook Ads course we’re going to go from A to Z step by step and teach you everything you need to know on how to create a Facebook ad from creating the Facebook page to finding and targeting an audience that wants to buy from you to creating to add an image copy all the way to the final sale this course is aimed as if you’re completely new to Facebook Ads and will contain screen recordings of every step of the process Facebook has billions of users and I can guarantee there are people on Facebook that want to buy from you the course is broken up into seven modules and I go over each one in a slow and progressive manner you can tackle them daily to become proficient in Facebook Ads in just a week or you can go at your own pace in your spare time.

We’ll cover techniques and tactics that work even if you have no marketing background the very first module taking from start to finish with a Facebook ad and give you a general overview of the entire Facebook Ads platform by the end of just the first module you’ll have enough information on how to start your very first (more…)