In this video, we’re going to talk about how to launch a product using Kickstarter this is a question I’ve been getting a lot a lot ate a lot recently. So I decided to make a video to answer this question in depth and if you don’t know I actually documented I launched a Kickstarter just a little while ago and I documented the entire process I did it in 30 working days.

So I worked for 30 days and launched this Kickstarter for performance nut butter and then I even vlog during the whole 30 days of the Kickstarter. So I shared all my secrets but let me just still down 30 days’ worth of information into this one video how do you launch a Kickstarter that will work but will get funded you’ll make a lot of money. So I set a lofty goal for this company performance, not butter I set the goal at $10000, which to a lot of people is crazy and I actually ended up raising $15000, and it is 100% because of my strategy I have two strategies I’m going to share with you guys. So it’s a two-pronged approach here and they’re both very different the first one is collecting emails and I’ll just give a brief overview collecting emails which is obviously creating a drip campaign but there’s one element that most people don’t do is also creating a Facebook group.

So collect emails dip them into a Facebook group and then create a drip campaign both email drip campaign and a Facebook group drip campaign. So let me talk about this in detail because I’m. So sick of answering this question in person to people I just wanted to make this video and let’s start off with the very basics. So you want (more…)

In this module we’re going to talk about product listing ads which is one of my favorite types of ads it’s one of my favorite types of PPC ads it’s actually one of my favorite types a ways to get traffic to my website. So let’s talk about some product listing ads. So first off why product listing ads well they’re made for e-commerce and I mean this right here you can see why they have a price underneath a product it’s just it’s perfect for e-commerce it signals a strong buying intent when someone’s looking at a regular text ad AdWords ad they may be just searching for more information they might be looking for a hundred different things but with these it’s more likely to be people that are ready to buy it has the price underneath it has the picture it really signals that hey if someone’s clicking on this they’re committing to buying something or they’re at least more likely to be interested in buying something. So what are PLA is I kind of already showed you but let’s make it very obvious here these are PLA s and as you can see its images with underneath it you have the title of what’s in there. So if you look at the first one it’s yellow dance pants and then the price underneath there. So this is $31.99.

And then ultimately underneath that it has the websites Bdancewear.com my website. So once again these product listing ads are great for converting people because some of those clicking on one of these is much more likely to buy compared that with like a regular text ad below. So this one that says yellow dance pants sale someone might click on that because they’re interested in and buying actually (more…)

In this video I’m going to show you how to create an audience from your customer list and this is really helpful. So this is my customer list this is actually my VIP customer list here. So these are people that have spent over twenty fifty dollars with me I’m obviously I’m hiding their emails and phone numbers but that’ll be very important and I already have a list but let’s say we were to start a new list you’d go to create audience create custom audience customer file copy and paste or if you want you can just do you can add the CSV file. So we’ll look at the data here you might need to expand it out but basically you’re gonna copy and paste it into there and with a copy and paste and I recommend doing both phone number and email because some people use a phone number and some people use their email but phone number tends to be more accurate. So let’s go ahead and paste it in there see what happens there you go you can see the full thing right there I should probably hide that but that’s okay and then go to next phone number upload and create and that is it you’re done.

I have a number of new updates for you and I am really excited. This one big update just happened so maybe I will start with that.  If you have been following this series, you know that I have been reaching out to influencers. I have been sending emails to them trying to interview them on my podcast as a way of building relationships well.

That is a great way of doing it but an even better way is meeting people in person. I just met Ben Greenfield in person. If you do not know who that is, suffice it to say that he is a big deal in the fitness industry, in the health industry. Let me tell you the story of how I met him because I think it is really cool. It was totally, just almost by accident. A coincidence you could say. I am still actually smiling from this experience.

It is kind of funny how it all came full circle through the How to do Your 20’s podcast. I initially interviewed a guy named Dr. Andrew Hill who owns a supplement company that helps with brain performance. He is a PhD in neuroscience and also owns what is called Peak Brain Institute over in Culver City, California and is a great influencer in that sphere. The interview was awesome.

As a result of my interview of Dr. Hill, he invited me to go the Institute and train for free. This has been one of the highlights of my year so far. On top of that, I had my brain scanned about a week ago. Since then I have been playing basically video games with my brain to help train my brain, make my brain stronger. You could say it is a little more complicated than that, obviously, but as (more…)

In this video, we are going to talk about whether you should make your online business an SCorp, an LLC, a DBA or something else like that. So, let’s get right down to it.

First of all, if you are a sole proprietor, meaning that you are the only person that owns the business, and it is a small company that is doing say $500,000, what I have been told is to do it as a DBA. Now, this assumes that there is no kind of liability. If you do your business as a DBA, which stands for “doing business as,” you are not going to be protected. If someone wants to sue your business they can sue you as well. Now, that is pretty rare. However, if you are selling, for instance, something that people eat, then you might want to seek the protection of an LLC. Additionally, if you are doing something where there is the potential that someone is going to get really hurt and be able to sue, you might want to do it as an LLC. But, if it is something like, for instance, Effective ECommerce, which is my consulting company where people are probably not going to be able to sue me, there is not a lot of harm in doing it as a DBA.

One of the benefits of a DBA is that you are only going to pay $99.00 to LegalZoom.com to fill out the paperwork. Now compare that with an LLC or an SCorp, and every state is different but it is almost always more expensive to be an SCorp or an LLC. The $99.00 will get you, I think it is like three to four years as, a DBA and then you will need to renew it every three to four years

Compare that (more…)

In this video, I am going to answer a question I get all the time – what kind of tasks do I give my VA. People ask me this so often that I had to make a video about it. Now, when people ask me, I am just going to give them the link to this video. The kinds of tasks that I give my VA vary but they all have one thing in common. They are algorithmic. They are repetitive. However, there is some kind of a formula. So let me give you a few examples of some of the tasks that I give my VA.

 

First off, they have daily tasks. Some of these tasks involve responding to emails. I tell explain that if the email says this, respond this way. There are a few emails that I get on a regular basis and I do not want to have to respond in the same way over and over again. So, I tell my VAs, “Hey, if you can respond to the email, great. Here are a few templates to use. Respond to the email if you can. If you cannot, put it in this special folder. I will check that folder.” So, if they cannot respond to an email, that is fine. But 80% of the time emails I get are repetitive or very similar so that my VA can handle them.
Other tasks that they do are things like seeing what items we have in stock versus what items we do not presently have. I ended up creating an automated computer program that is able to determine this but originally we had to do this manually. Originally, we had to go into an Excel spreadsheet and search for which items we had in stock and compare that with sales.
Another (more…)

In this video, I am going to give you my review of onlinejobs.ph. So, I have used a lot of sites to hire virtual assistants to outsource work and I will tell you right now off the bat onlinejobs@ph is one of my favorite ones. But, in this video, we will weigh the pros and the cons and let you determine if onlinejobs.ph is right for you. It may or may not be. It depends really on what your objectives are. So, let’s start from the beginning.

Why should you use onlinejobs.ph? Well, you should use it if you are looking for a full-time or a part-time virtual assistant (VA). If you are just looking to outsource one single job, go to a site like upwork.com or some site like fiverr.com  or 99designs.com if you are looking for some design work. If you are looking for a real virtual assistant (VA), onlinejobs.ph is by far the way to go.

I have a ton of other videos on how to hire VAs. You can search for those but in this one let’s just talk about the website online jobs at onlinejobs.ph. So, there are a lot of different ways to accomplish this. You can go through third-party brokers. You can have hire people that will help you find a VA but personally, I do not recommend doing that. How you choose to do this will depend on your situation. If you make a ton of money and you do not want to spend any time trying to find a VA, then you may want to pay someone to hire your VA for you. However, it is not that hard to hire a VA. I have done it using online jobs.ph. I have a complete system I will talk about if you get my free (more…)

 

In this lesson we’re going to talk about category pages and how you can optimize your category pages but before we do you have to understand something about these category pages category pages only have one job they don’t make you any money there’s no one that’s ever made a fortune just from their category pages the job of the category pages is to get people to a product the job of the category pages is to make it easy for someone to find the right product for them and ultimately buy it.

So how do you do this that’s a great question you need to make them easy to navigate you need to make it someone people go to your category pages they can figure out what product is best for them they can figure out how to move around all those kind of things it’s got to be easy to find that product if it’s if you’ve got a thousand products and they’re all basically the same but just slightly different and people have to click on one after another after another that’s no good that’s kind of a problem and I’ve ran into this problem myself I’ll talk about later in this lesson the issue that I was facing because my category page is really ugly but I did something that completely changed that that might be applicable to some of you. So the goal is to funnel your visitors into a specific product.

So what did I do well I have within let’s say dance shorts I have about eighteen between right around eighteen different dance shorts but the funny thing about it is they’re all just kind of very similar to each other for instance I have three different types of Dance Shorts a regular a booty short (more…)

In this video, we are going to talk about the most important thing to focus on for PLAs, also known as Product Testing Ads. They are also called shopping as in Google.

 

The number one thing, in my opinion, to focus on for PLAs is a tricky question. But, I would say that it is “negative keystrokes” hands down. Now, before you get that far, you do need to have your images. Images are extremely important. You also need to have your title. That is also very important. But, usually, people have those two items pretty good by this point.  Also, your bid amount and adjusting that is very important. However, when all is said and done, the number one mistake I see people make – and you know that I work with a lot of people in product listing ads, and they always make this mistake, is not having enough negative keywords. Google wants to make as much money as possible. They do not care if they are showing your ad for something that is wrong. They care a little bit, but not very much. You have to tell Google. “If someone types in this word, do not show my ad.”

This is something that happens all the time in my business. We sell dance clothing and, for instance, one of the things we sell is booty shorts. We sell them in different colors. I have seen people search for “pictures of girls in booty shorts.” What! I do not want them seen a picture of my ad and I do not want them to be able to click on my ad if that is what they are looking for. Obviously, they are not looking to buy something! They are looking just literally to look at the girls. So, those would be (more…)