#10 How to Design and Set up Your Online Store

 

  • In this video I am going to show you how to design your online store

 

  • Hi I am Travis with Effective ecommerce and designing your online ecommerce store is an important and often overlooked part of the starting your online store.  I am going to give you 7 steps to help you design your store.  Step number 5 is scientifically speaking the most important element to success, so stay tuned for that.  
  1. Don’t Make Me Think
    1. Book also general principle
    2. Describe
  2. Go to your competitor’s site and see what colors and feel they use
    1. Bigger Budget
  3. Go to websites your demographic is likely to go to
    1. Bigger Budget
    2. Victoria secret
    3. Macys
  4. Make it personal Not big Box
    1. People want to buy from other people
    2. Make it strike a cord
  5. Just Get something up and iterate
    1. Even if you just blatantly copy a design from a competitor or similar website
    2. Success factor
  6. Outsource it – 99Designs/Upwork
    1. If you still Have issues outsource it
  7. Increase conversions don’t look pretty
    1. Make sure you have you prioritize your goals

 

Designing your first eCommerce store website can be a daunting challenge, but with these 7 steps, you will be creating a profitable website in no time.

  1. About Us Page
    1. Make sure its personal
    2. Add an image or even better a video
  2. Contact Us
  3. FAQ Page
  4. Category Pages
  5. Avoid product overload
  6. Ask People
    1. Ask friends or even better your target audience
    2. Tell my story
  7. Product Pages
    1. Add to cart button above the fold
    2. Unique and good descriptions
    3. Big add to cart buttons in a color that makes them pop
    4. home